27 Master's degrees in Marketing in Germany

The Marketing and Digital Media programme from ESCP Business School mainly focuses on the digital marketing field to provide the students an integrative view of the different digital marketing tools and how they can play an important role in building a brand. 

The Global Technology and Innovation Management & Entrepreneurship at Hamburg University of Technology is a unique 2-year program offered jointly by internationally distinguished universities with extraordinary competences in the field of Technology and Innovation Management as well as Entrepreneurship.

The MBA in Marketing Intelligence from SRH University develops your ability to analyse markets, understand customer behaviour, and use data-driven strategies to design effective and competitive marketing solutions.

If you have a business-related Bachelor’s degree and want to become one of these sought-after experts, this programme in Marketing and Brand Management at  Fresenius University of Applied Sciences will give you the expertise you need.

The Impact MBA in Green Marketing and Innovation program from Tomorrow University of Applied Sciences  merges in-depth know-how in innovation, marketing, and sustainability. This program equips learners to lead market-driven innovations and apply truly green marketing strategies, fostering sustainable brands and consumer behavior change.

From effective use of social media marketing to understanding your target audience, this Marketing program from EU Business School explores modern marketing methods and theories from various perspectives, giving students an insight into how marketing decisions relate to the analytical, strategic and operational areas of a business.

The International Dual Degree - International Marketing from Hochschule Bremen - International Graduate Center programme combines core business training with a specialization in global marketing, integrating theory and strategic practice across European and international perspectives.

This Business Management and Marketing - International Business Management Double Degree course from Gisma University of Applied Sciences

The Quant. Accounting, Economics, Finance, Marketing is an integral part of the study program offered by the Graduate School of Economics, Finance, and Management (GSEFM), a joint initiative of Goethe University Frankfurt, Johannes Gutenberg University Mainz, and the Technical University of Darmstadt.

Management and Marketing from Freie Universität Berlin imparts a scientific perspective and approach in the fields of management and marketing. Our graduates acquire high conceptual competences in dealing with complex problems under a restricted amount of time. 

The master’s programme International Marketing and Media Management (M.A.) from Media University of Applied Sciences equips you with the international strategic skills, introduces you to the latest marketing trends and provides you with knowledge of both quantitative and qualitative methodology.

What do marketing measures look like that are not solely aimed at a quick increase in sales, but at long-term success? We offer a master degree in Strategic Marketing at Macromedia University of Applied Sciences. 

Truly understanding your customers is key for any business success! With Munich Business School's International Marketing and Brand Management program, you can build your own expert profile in the area of international marketing and branding: from behavioral insights to digital marketing tools to innovation.

This Digital Marketing and Communication, MBM from the New European College challenges students to study at a high academic standard, combining case studies and research.

RWTH Business School award-winning M.Sc. Management and Engineering in Technology, Innovation, Marketing and Entrepreneurship (part-time) is the perfect match for you if you have versatile interests and want to exploit the potential of new technologies in a business-oriented way. 

The goal of the Marketing programme from Bonn-Rhein-Sieg University of Applied Sciences is to give students a deeper understanding of marketing issues on the basis of a sound marketing-related training. 

The Brand Strategy programme from Brand University of Applied Sciences is perfect for students who are passionate about brands and want to advance their career. In the rapidly changing business & brand landscape, digital technology has become an integral part of branding. Learn the skills and knowledge necessary to succeed in this dynamic environment.

Have you been in professional life for some time and would like to achieve more? The Marketing MBA from Macromedia University of Applied Sciences prepares you for a challenging position in an agency, a public authority or a company. 

The Master’s degree programme in International Marketing Management from Berlin School of Economics and Law is aimed at holders of a first degree (Bachelor’s or Diploma) from both Germany and abroad; a readiness to study in an international environment is also assumed. 

The MIMA International Marketing program from Technische Hochschule Nürnberg provides you with a strong foundation in the principles and practice of international marketing, with the latest concepts, knowledge and skills.