Overview

Learn how to analyse markets, understand customer behaviour and develop data-driven marketing strategies. In the first semester of this MBA in Marketing Intelligence from SRH University, you build a solid foundation in management and organisational behaviour, exploring how organisations function and how culture and leadership shape performance. You then develop core marketing skills through modules on marketing fundamentals and market research, learning how to collect and analyse data for strategic decisions.

Career

You gain the ability to analyse market trends, understand consumer behaviour and translate insights into effective marketing strategies. The programme strengthens your skills in data interpretation, communication and innovation-driven decision-making.

Marketing Manager or Brand Manager

Market Research Analyst

Customer Insights or Consumer Intelligence Specialist

Digital Marketing or Growth Manager

Strategy and Marketing Consultant

Programme Structure

Courses include:

Organisational Behaviour

Marketing Intelligence I: Fundamentals of Marketing

Marketing Intelligence II: Market Research

Data-Driven Decision-Making

Marketing Management

Marketing Intelligence 3: Consumer Behaviour

Key information

Duration

Full-time
- 18 months

Start dates & application deadlines

Starting 2027-04-01 00:00:00
- Apply before 2027-01-01 00:00:00 , International
Starting 2027-10-01 00:00:00
- Apply before 2027-06-01 00:00:00 , International

More details

You can apply at any time. However, if you need a visa, we recommend that you apply early, at least four months before the start of the semester.

Language

English

Duolingo English Test

110

Take A Free Practice Test!

TOEFL^® IBT

OR

87

Schedule TOEFL®

PTE Academic

59

Schedule a PTE test!

IELTS

6.5

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

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98 accuracy using real exam data
4.9/5 student rating

Credits

90 ECTS

Fast Track: 60 ECTS

Delivered

On Campus

Campus Location

Berlin, Germany

Disciplines

Marketing Business Intelligence View 28 other Masters in Marketing in Germany

Join for free or log in to access our complete career info list.

Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

Duolingo English Test

110

Take A Free Practice Test!

TOEFL^® IBT

OR

87

Schedule TOEFL®

PTE Academic

59

Schedule a PTE test!

IELTS

6.5

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

To apply for the MBA programme in Marketing Intelligence (90 ECTS), you will need to provide Bachelor's degree (min. 180 ECTS)

Min. two years of relevant professional work experience

Letter of motivation

Proof of English language skills

Curriculum Vitae

Copy of your identity card or passport

Student Insurance via Studyportals Partner

Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items like Additional medical costs, Repatriation, Liability etc. Make sure your student insurance covers your needs.

Studyportals partnered with Aon to provide you with the best affordable student insurance, for a carefree experience away from home.

Get your student insurance now

Starting from €0.53/day, free cancellation any time.

Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at SRH University and/or in Germany, please visit Student Insurance Portal.

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

15800 EUR / year

≈ 15800 EUR / year

Additional Details

EU students: 1200 € per month

Living costs

Berlin

Germany

836 - 1340 EUR / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

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Scholarships Information

Below you will find Master's scholarship opportunities for Marketing Intelligence.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

On this page

About

Overview

Career

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Student Insurance via Studyportals Partner

Tuition Fees

International Applies to you

Additional Details

Living costs

Berlin

Funding

Need help with your student visa?

Scholarships Information

Available Scholarships

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