Masters in Business & Management

Marketing

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Find out more information about Marketing

They say effective Marketing means knowing how to address the right people, and turn them into loyal customers; when your clients become so satisfied with what you’ve sold them, they will remember your brand and your product, and immediately recommend it to other people. Marketing is a field of study that involves learning how to create and implement advertising and promotional strategies.

Ultimately, you’re marketing products or services in a way that leads to increased sales revenue. A Bachelor’s or Master’s programme in Marketing blends theories of finance, business, marketing research and consumer behaviour. Students will develop math and analytical skills but they will also learn how to be great story tellers. You will learn how to create advertising campaigns, focusing on the four golden concepts of marketing: product, price, place, promotion.

Students who graduate with degrees in Marketing enter the following careers:

• Art directors
• Copywriters
• Market researchers
• Social media managers
• Marketing managers

Read more View all Master's Degrees in Marketing

Suggested Masters in Marketing

M.Sc. Health Education and Promotion - Self-Designed

In our 100% Online MS in Health Education and Promotion program, you can explore the latest health behavior theories, trends, and practices and gain the skills to design health communications; plan, implement, and evaluate prevention programs; or serve as an educator on public health issues.

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M.Sc. International Marketing

Combining cutting-edge academic theory with decades of practical experience in the field, our MSc International Marketing at Glasgow Caledonian University gives you the tools and confidence you need to meet the demands of an increasingly global business environment. 

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M.Sc. Global Marketing

Modern business is increasingly global – and we have designed a programme to match. The Glasgow Caledonian University MSc in Global Marketing gives you the comprehensive knowledge, expertise and skills you need to build a successful career in international business and make a positive impact on the world around you.

United Kingdom
Postgraduate Diploma Business with Marketing

Boost your business and marketing knowledge with our combined Postgraduate Diploma in Business with Marketing at the University of Essex Online. The course is 100% online and part time, giving you the opportunity to develop key skills and abilities without the need to give up your career. 

United Kingdom