Masters in Business & Management

Corporate Communication

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Corporate communication deals with the exchange of business information within and outside an organisation. It is a managerial discipline, closely related to public relations, marketing, organisation and leadership and human resources. Corporate communication involves mostly preserving a coherent corporate identity and promoting a positive brand icon.

Professionals in business communication draft communication strategies, formulate briefs and speeches for managers, write press releases, handle media relations, deal with corporate responsibility and conduct, improve interpersonal and inter-departmental communication, and many more.

Masters in Corporate Communication are typically offered as part of communication studies departments of universities, together with programmes in strategic and business communication, integrated marketing communication, public relations, journalism, human relations, rhetoric and public advocacy, and others. Corporate communication courses aim to improve the knowledge and skills of students such as effective written and oral communication, business acumen, ethical awareness, digital strategies, or flexible thinking.

Graduates in the field will be prepared to work as communications specialists in business, industry, public administration, and non-profit organisations. Career prospects include various positions such as: business spokesman, marketing specialist, technical copy writer, public speaking trainer, publicity manager, campaign director or media planner.

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Suggested Masters in Corporate Communication

M.Sc. Corporate Communication

The role of the Master in Corporate Communication programme at Università della Svizzera Italiana (USI) is to help organizations to develop and, ultimately, to cultivate and protect their reputation. It does it by engaging with the organizations’ stakeholders and by nurturing and communicating the organizations’ identity.

Switzerland
M.Sc. Environment and Society Studies - Corporate Sustainability

In the Environment and Society Studies - Corporate Sustainability programme offered by the Radboud University you’ll be introduced to the most recent scientific insights, which will be illustrated by using numerous examples from the private sector: from cars and light bulbs to web shops selling items from coffee to chocolate.

Netherlands
M.Sc. Strategic HRM

The vision of the Strategic HRM programme taught at Alba Graduate Business School is currently one of the fastest-growing management fields. Organizations are increasingly recognizing the strategic role of human capital for achieving significant business results, sustainable growth and innovation.

Greece