Masters in Business & Management

Digital Marketing

Information about Digital Marketing Degrees

Digital Marketing degrees teach methods and tools used by companies to promote their products, services, and brand on the internet. Some of the most popular digital channels are social media, search engines, email, websites, and video platforms.

One of the main benefits of Digital Marketing is that it is easier to track the impact of your campaigns. Some of the challenges are creating content that stands out from the crowd, securing funds, and building a trustworthy brand image.

Some of the topics you can expect to study during a Bachelor's or Master's in Digital Marketing are: marketing principles and practice, data analysis, marketing communication, consumer behaviour, customer engagement strategies, advertising fundamentals, campaign planning, research methodology, SEO (Search Engine Optimisation), SEM (Search Engine Marketing), lead generation, etc.

To become a successful digital marketing specialist, you need creative and analytical skills, great oral and written communication abilities, critical thinking, and advanced knowledge of online marketing tools and strategies.

The main role of a digital marketing professional is to identify, test, and evaluate tools and strategies that drive brand awareness and lead generation. Digital marketers measure performance through KPIs (Key Performance Indicators) and ROI (Return on Investment). In big companies, different marketing specialists are responsible for different marketing channels. By contrast, in smaller companies, a digital marketer might be responsible for most of the online marketing responsibilities.

After graduation, Digital Marketing students find work as digital marketing specialists, content marketers, social media marketers, email marketers, SEO specialists, SEM specialists, etc.

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