Placeholder image for International Marketing and Media Management

International Marketing and Media Management, M.A.

  • Anytime
    Application Deadline
  • 24 months
Access all 180000+ programmes, for free with a Studyportals account.
account benefits visualised
Continue with
By registering, you agree to our  Privacy Statement  and  Terms and Conditions.


Students of the M.A. International Marketing and Media Management program offered by the HMKW University for Media, Communication and Business will improve their knowledge of both quantitative and qualitative methodology. Topics such as media management and economics, marketing communication, consumer behavior, price and sales management, emerging media markets, digital transformation as well as applied market research are the central parts of the agenda. 


Specializing in theory and practice of marketing and media management, with an analytical and consultancy-oriented perspective that is highly relevant in the job market.

Learning outcomes:

Ability to analyze and solve issues related to market and campaign analysis, industrial, organizational and other business-related processes from a business management standpoint, within a research or practitioner/consultancy context.


The program is government-approved and accredited by FIBAA (Foundation for International Business Administration Accreditation), Bonn/Vienna/Zurich.

Programme Structure

Courses include:

  • Media Law
  • Media Asset Management
  • Media Psychology
  • Intercultural Management
  • Classical Marketing Communication
  • Online Marketing Communication
  • Consumer Behavior
  • Price and Sales Management
  • Market Research
  • Media Management & Economics
  • Emerging Media Markets
  • Digital Transformation

Detailed Programme Facts

  • More details:

    There are no set application deadlines at HMKW. Usually, you can apply until the start of the semester. 

  • Programme intensity

    You can choose to do this programme part-time or full-time.

    • Full-time duration 24 months
    • Average part-time duration 36 months
  • Languages
    • English
    • German
  • Delivery mode
    On Campus

English Language Requirements

This programme may require students to demonstrate proficiency in English.

General Requirements

  • A good or very good degree in general business administration, a specialized area of business administration or in communication studies program (university or university of applied sciences) or
  • a good or very good degree in another economic or social science (university or university of applied sciences) with at least 20 credit points acquired in a management-related subject
  • plus internal assessment process

Tuition Fee

  • International

    670 EUR/module
    Tuition Fee
    Based on the original amount of 670 EUR per module and a duration of 24 months.
  • EU/EEA

    670 EUR/module
    Tuition Fee
    Based on the original amount of 670 EUR per module and a duration of 24 months.
We've labeled the tuition fee that applies to you because we think you are from and prefer over other currencies.
  • Full-time: 670 € monthly 
  • Part-time: 449 € monthly 

Living costs

  • Berlin, Germany

    836 - 1340 EUR/month
    Living Costs
  • Frankfurt am Main, Germany

    941 - 1520 EUR/month
    Living Costs
  • Köln, Germany

    831 - 1300 EUR/month
    Living Costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.


Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

International Marketing and Media Management
Visit programme website


You’ve wishlisted multiple studies. Did you know you can compare them side-by-side in our Compare-tool?