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Overview
Students of the M.A. International Marketing and Media Management program offered by the HMKW University for Media, Communication and Business will improve their knowledge of both quantitative and qualitative methodology. Topics such as media management and economics, marketing communication, consumer behavior, price and sales management, emerging media markets, digital transformation as well as applied market research are the central parts of the agenda.
Features:
Specializing in theory and practice of marketing and media management, with an analytical and consultancy-oriented perspective that is highly relevant in the job market.
Learning outcomes:
Ability to analyze and solve issues related to market and campaign analysis, industrial, organizational and other business-related processes from a business management standpoint, within a research or practitioner/consultancy context.
Accreditation
The program is government-approved and accredited by FIBAA (Foundation for International Business Administration Accreditation), Bonn/Vienna/Zurich.
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Visit official programme websiteProgramme Structure
Courses include:
- Media Law
- Media Asset Management
- Media Psychology
- Intercultural Management
- Classical Marketing Communication
- Online Marketing Communication
- Consumer Behavior
- Price and Sales Management
- Market Research
- Media Management & Economics
- Emerging Media Markets
- Digital Transformation
Check out the full curriculum
Visit official programme websiteKey information
Duration
- Full-time
- 24 months
- Part-time
- 36 months
Start dates & application deadlines
- StartingApply anytime.
- StartingApply anytime.
More details
There are no set application deadlines at HMKW. Usually, you can apply until the start of the semester.
Language
English, German
Delivered
On Campus
Disciplines
Marketing International Business Media Management View 127 other Masters in International Business in GermanyExplore more key information
Visit official programme websiteAcademic requirements
We are not aware of any academic requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Other requirements
General requirements
- A good or very good degree in general business administration, a specialized area of business administration or in communication studies program (university or university of applied sciences) or
- a good or very good degree in another economic or social science (university or university of applied sciences) with at least 20 credit points acquired in a management-related subject
- plus internal assessment process
Make sure you meet all requirements
Visit official programme websiteTuition Fee
To alway see correct tuition fees
-
International
8340 EUR/yearTuition FeeBased on the tuition of 8340 EUR per year during 24 months. -
EU/EEA
8340 EUR/yearTuition FeeBased on the tuition of 8340 EUR per year during 24 months.
- Full-time: 695 € monthly
- Part-time: 449 € monthly
Living costs for Köln
831 - 1291 EUR /month
Living costs
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.
Funding
Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.
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