
Overview
Dive deep into topics such as media management, economics and marketing communication. In lectures and field trips you will get insights into the fast-paced world of online marketing, consumer behavior, price and sales management, emerging media markets, digital transformation as well as applied market research.
Features:
Specializing in theory and practice of marketing and media management, with an analytical and consultancy-oriented perspective that is highly relevant in the job market.
Learning outcomes:
Ability to analyze and solve issues related to market and campaign analysis, industrial, organizational and other business-related processes from a business management standpoint, within a research or practitioner/consultancy context.
Accreditation
The program is government-approved and accredited by FIBAA (Foundation for International Business Administration Accreditation), Bonn/Vienna/Zurich.
Programme Structure
Courses include:
- Media Law
- Media Asset Management
- Media Psychology
- Intercultural Management
- Classical Marketing Communication
- Online Marketing Communication
- Consumer Behavior
- Price and Sales Management
- Market Research
- Media Management & Economics
- Emerging Media Markets
- Digital Transformation
Audience
Typical jobs and responsibilities of marketing and media managers include:
- Marketing in agencies, in corporate marketing departments or as consultants
- Market research for market research agencies or institutes or as in-house market researchers
- Analysis of business processes and marketing services as an analyst or business intelligence manager
- Management consulting
Key information
Duration
- Full-time
- 24 months
- Part-time
- 36 months
Start dates & application deadlines
- StartingApply anytime.
- StartingApply anytime.
Language
Delivered
Disciplines
Marketing International Business View 127 other Masters in International Business in GermanyAcademic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Student insurance
Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items, so make sure your student insurance ticks all the following:
- Additional medical costs (i.e. dental)
- Repatriation, if something happens to you or your family
- Liability
- Home contents and baggage
- Accidents
- Legal aid
We partnered with Aon to provide you with the best affordable student insurance, for a carefree experience away from home.
Get your student insurance nowStarting from €0.53/day, free cancellation any time.
Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at HMKW University of Applied Sciences for Media, Communication and Management and/or in Germany, please visit Student Insurance Portal.
Other requirements
General requirements
- A good or very good degree in general business administration, a specialized area of business administration or in communication studies program (university or university of applied sciences) or
- a good or very good degree in another economic or social science (university or university of applied sciences) with at least 20 credit points acquired in a management-related subject
- plus internal assessment process
Tuition Fee
-
International
8340 EUR/yearTuition FeeBased on the tuition of 8340 EUR per year during 24 months. -
EU/EEA
8340 EUR/yearTuition FeeBased on the tuition of 8340 EUR per year during 24 months.
- Full-time: 695€ monthly
Living costs for Köln
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.
Funding
Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.
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Scholarships Information
Below you will find Master's scholarship opportunities for International Marketing and Media Management.
Available Scholarships
You are eligible to apply for these scholarships but a selection process will still be applied by the provider.