International Marketing and Media Management, M.A. | HMKW University of Applied Sciences for Media, Communication and Management | Köln, Germany
24 months
Duration
8340 EUR/year
8340 EUR/year
Unknown
Tuition fee
Anytime
Unknown
Apply date
Unknown
Start date

About

The master’s program International Marketing and Media Management (M.A.) equips you with the international strategic skills, introduces you to the latest marketing trends and provides you with knowledge of both quantitative and qualitative methodology.

Overview

Dive deep into topics such as media management, economics and marketing communication. In lectures and field trips you will get insights into the fast-paced world of online marketing, consumer behavior, price and sales management, emerging media markets, digital transformation as well as applied market research.

Features:

Specializing in theory and practice of marketing and media management, with an analytical and consultancy-oriented perspective that is highly relevant in the job market.

Learning outcomes:

Ability to analyze and solve issues related to market and campaign analysis, industrial, organizational and other business-related processes from a business management standpoint, within a research or practitioner/consultancy context.

Accreditation

The program is government-approved and accredited by FIBAA (Foundation for International Business Administration Accreditation), Bonn/Vienna/Zurich.

Programme Structure

Courses include:

  • Media Law
  • Media Asset Management
  • Media Psychology
  • Intercultural Management
  • Classical Marketing Communication
  • Online Marketing Communication
  • Consumer Behavior
  • Price and Sales Management
  • Market Research
  • Media Management & Economics
  • Emerging Media Markets
  • Digital Transformation

Audience

Typical jobs and responsibilities of marketing and media managers include:

  • Marketing in agencies, in corporate marketing departments or as consultants
  • Market research for market research agencies or institutes or as in-house market researchers
  • Analysis of business processes and marketing services as an analyst or business intelligence manager
  • Management consulting

Key information

Duration

  • Full-time
    • 24 months
  • Part-time
    • 36 months

Start dates & application deadlines

Language

English, German

Delivered

On Campus

Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

We are not aware of any English requirements for this programme.

Other requirements

General requirements

  • A good or very good degree in general business administration, a specialized area of business administration or in communication studies program (university or university of applied sciences) or
  • a good or very good degree in another economic or social science (university or university of applied sciences) with at least 20 credit points acquired in a management-related subject
  • plus internal assessment process

Tuition Fee

To always see correct tuition fees
  • International

    8340 EUR/year
    Tuition Fee
    Based on the tuition of 8340 EUR per year during 24 months.
  • EU/EEA

    8340 EUR/year
    Tuition Fee
    Based on the tuition of 8340 EUR per year during 24 months.
  • Full-time: 695€ monthly 

Living costs for Köln

831 - 1291 EUR /month
Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

In order for us to give you accurate scholarship information, we ask that you please confirm a few details and create an account with us.

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Scholarships Information

Below you will find Master's scholarship opportunities for International Marketing and Media Management.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

226 countries / Merit-based
Finduddannelse Sustainability Scholarship
Various benefits
Grant
22 Sep 2022
Deadline

Finduddannelse
225 countries / Merit-based
Education Future International Scholarship
200000 INR
Grant
Not specified
Deadline

Education Future
Germany
Bridge Scholarships Afghanistan
1200 EUR
Grant
Not specified
Deadline

DAAD
226 countries
BeArt-Presets Academic Scholarship Program
5000 USD
Grant
01 Apr 2023
Deadline

BeArt-Presets
Germany
Leadership for Africa (Burundi, Ethiopia, Kenya, Rwanda and Uganda): Master's Degree Scholarships in Germany
861 EUR
Grant
Not specified
Deadline

DAAD
226 countries
Fulbright U.S. Student Program, 2022
Various benefits
Grant
11 Oct 2022
Deadline

U.S. government
Germany
Leadership for Africa (Cameroon, Ghana, Ivory Coast, Niger and Senegal): Master's Degree Scholarships in Germany
861 EUR
Grant
Not specified
Deadline

DAAD
225 countries / Merit-based
Higher Education Scholarship Test for Indian students
100000 INR
Grant
30 Oct 2022
Deadline

Ministry of Information & Technology (IT)
Germany / Merit-based
Development-Related Postgraduate Courses (EPOS) • DAAD
1200 EUR
Grant
Not specified
Deadline

German Academic Exchange Service (DAAD)
Germany / Merit-based
DAAD-TEV-Master's degree scholarships
850 EUR
Grant
Not specified
Deadline

DAAD
Germany
Study Scholarships - Master Studies for All Academic Disciplines
861 EUR
Grant
Not specified
Deadline

DAAD
50 countries / Merit-based
Study a Masters in Europe Scholarships
Various benefits
Grant
16 May 2022
Deadline

educations.com
Germany / Need-based
SBW Berlin Scholarship
550 EUR
Grant
31 Dec 2022
Deadline

SBW Berlin
Germany / Merit-based
The Deutschlandstipendium at German Universities
300 EUR
Grant
Not specified
Deadline

German Government
30 countries
The Smooth Movers Scholarship
1000 USD
Grant
30 Nov 2022
Deadline

The Smooth Movers
Germany / Merit-based
LSE Executive Global Master’s in Management Hinrich Foundation scholarship
21000 GBP
Grant
Not specified
Deadline

Hinrich Foundation
226 countries
ServiceScape Scholarship
1000 USD
Grant
30 Nov 2022
Deadline

ServiceScape
Germany
Graduate School Scholarship Programme
1200 EUR
Grant
Not specified
Deadline

German Academic Exchange Service (DAAD)
226 countries
ACES Scholarships
3500 USD
Grant
15 Nov 2022
Deadline

ACES Education Fund
Worldwide / Merit-based
Pinsky Law New Venture Development Scholarship
Various benefits
Grant
30 Dec 2023
Deadline

Worldwide
Study abroad Scholarship - Collect
10000 SEK
Grant
31 May 2023
Deadline

Worldwide / Merit-based
iVisa Annual Scholarship
1500 USD
Grant
14 May 2023
Deadline

Worldwide
IMSOGLO Consortium Scholarship
2000 EUR
Grant
30 May 2023
Deadline

Worldwide
The Annual IELTS from 6 to 9 Scholarship
1500 USD
Grant
30 Mar 2023
Deadline

Worldwide
Anonymous Hope Fund
3000 USD
Grant
Not specified
Deadline

Worldwide
Erasmus Mundus Joint Masters scholarships
8000 EUR
Grant
Not specified
Deadline

Our partners

International Marketing and Media Management
-
HMKW University of Applied Sciences for Media, Communication and Management
International Marketing and Media Management
-
HMKW University of Applied Sciences for Media, Communication and Management

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