Overview

Dive deep into topics such as media management, economics and marketing communication. In lectures and field trips you will get insights into the fast-paced world of online marketing, consumer behavior, price and sales management, emerging media markets, digital transformation as well as applied market research. International Marketing and Media Management degree is offered at Media University of Applied Sciences.

Features:

Specializing in theory and practice of marketing and media management, with an analytical and consultancy-oriented perspective that is highly relevant in the job market.

Learning outcomes:

Ability to analyze and solve issues related to market and campaign analysis, industrial, organizational and other business-related processes from a business management standpoint, within a research or practitioner/consultancy context.

Programme Structure

Courses include:

Integrated Marketing Communication
Consumer Behavior
Price and Sales Management
Digital Marketing Laboratory
Media Management Theory
New Media Markets
Media Economics
Digital Transformation

Key information

Duration

Full-time
- 24 months

Start dates & application deadlines

Starting 2026-10-01 00:00:00

Apply anytime.
Starting 2027-04-01 00:00:00

Apply anytime.

More details

There are no set application deadlines at Media University. Usually, you can apply until the start of the semester.

Language

English, German

Credits

120 ECTS

Delivered

On Campus

Campus Location

Köln, Germany
Berlin, Germany
Frankfurt am Main, Germany

Disciplines

Marketing Media Management View 3 other Masters in Media Management in Germany

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Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

We are not aware of any English requirements for this programme.

Other requirements

General requirements

A good or very good degree in general business administration, a specialized area of business administration or in communication studies program (university or university of applied sciences) or

a good or very good degree in another economic or social science (university or university of applied sciences) with at least 20 credit points acquired in a management-related subject

plus internal assessment process

Student Insurance via Studyportals Partner

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Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at Media University of Applied Sciences and/or in Germany, please visit Student Insurance Portal.

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

890 EUR / module

≈ 890 EUR / module
EU/EEA Applies to you

Applies to you

EU/EEA Nationals

890 EUR / module

≈ 890 EUR / module

Additional Details

Full-time: 890€ monthly

Living costs

Köln

Germany

831 - 1291 EUR / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

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Scholarships Information

Below you will find Master's scholarship opportunities for International Marketing and Media Management.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

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