Studyportals

International Marketing and Media Management

HMKW University for Media, Communication and Business

M.A.
24 months
Duration
670 EUR/module
670 EUR/module
Unknown
Tuition fee
Anytime
Unknown
Apply date
Unknown
Start date

About

In the M.A. International Marketing and Media Management program at HMKW University for Media, Communication and Business, graduates of degrees in general management or the social sciences can specialize in the theory and practice of marketing and media management.

Overview

Students of the M.A. International Marketing and Media Management program offered by the HMKW University for Media, Communication and Business will improve their knowledge of both quantitative and qualitative methodology. Topics such as media management and economics, marketing communication, consumer behavior, price and sales management, emerging media markets, digital transformation as well as applied market research are the central parts of the agenda. 

Features:

Specializing in theory and practice of marketing and media management, with an analytical and consultancy-oriented perspective that is highly relevant in the job market.

Learning outcomes:

Ability to analyze and solve issues related to market and campaign analysis, industrial, organizational and other business-related processes from a business management standpoint, within a research or practitioner/consultancy context.

Programme Structure

Courses include:

  • Media Law
  • Media Asset Management
  • Media Psychology
  • Intercultural Management
  • Classical Marketing Communication
  • Online Marketing Communication
  • Consumer Behavior
  • Price and Sales Management
  • Market Research
  • Media Management & Economics
  • Emerging Media Markets
  • Digital Transformation

Key information

Duration

  • Full-time
    • 24 months
  • Part-time
    • 36 months

Start dates & application deadlines

More details

There are no set application deadlines at HMKW. Usually, you can apply until the start of the semester. 

Language

English, German

Delivered

On Campus

Academic requirements

We are not aware of any academic requirements for this programme.

English requirements

We are not aware of any English requirements for this programme.

Other requirements

General requirements

  • A good or very good degree in general business administration, a specialized area of business administration or in communication studies program (university or university of applied sciences) or
  • a good or very good degree in another economic or social science (university or university of applied sciences) with at least 20 credit points acquired in a management-related subject
  • plus internal assessment process

Tuition Fee

  • International

    670 EUR/module
    Tuition Fee
    Based on the original amount of 670 EUR per module and a duration of 24 months.
  • EU/EEA

    670 EUR/module
    Tuition Fee
    Based on the original amount of 670 EUR per module and a duration of 24 months.
  • Full-time: 670 € monthly 
  • Part-time: 449 € monthly 

Funding

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Fresh content

Updated in the last year

Check the official programme website for potential updates.

International Marketing and Media Management
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HMKW University for Media, Communication and Business

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