Overview

Dive deep into topics such as media management, economics and marketing communication. In lectures and field trips you will get insights into the fast-paced world of online marketing, consumer behavior, price and sales management, emerging media markets, digital transformation as well as applied market research.

Features:

Specializing in theory and practice of marketing and media management, with an analytical and consultancy-oriented perspective that is highly relevant in the job market.

Learning outcomes:

Ability to analyze and solve issues related to market and campaign analysis, industrial, organizational and other business-related processes from a business management standpoint, within a research or practitioner/consultancy context.

Accreditation

The program is government-approved and accredited by FIBAA (Foundation for International Business Administration Accreditation), Bonn/Vienna/Zurich.

Programme Structure

Courses include:

Media Law

Media Asset Management

Media Psychology

Intercultural Management

Classical Marketing Communication

Online Marketing Communication

Consumer Behavior

Price and Sales Management

Market Research

Media Management & Economics

Emerging Media Markets

Digital Transformation

Audience

Typical jobs and responsibilities of marketing and media managers include:

Marketing in agencies, in corporate marketing departments or as consultants
Market research for market research agencies or institutes or as in-house market researchers
Analysis of business processes and marketing services as an analyst or business intelligence manager
Management consulting

Key information

Duration

Full-time
- 24 months
Part-time
- 36 months

Start dates & application deadlines

Starting 2023-04-01 00:00:00

Apply anytime.
Starting 2023-10-01 00:00:00

Apply anytime.

Language

English, German

Delivered

On Campus

Disciplines

Marketing International Business View 127 other Masters in International Business in Germany

Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

We are not aware of any English requirements for this programme.

Student insurance

Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items, so make sure your student insurance ticks all the following:

Additional medical costs (i.e. dental)
Repatriation, if something happens to you or your family
Liability
Home contents and baggage
Accidents
Legal aid

We partnered with Aon to provide you with the best affordable student insurance, for a carefree experience away from home.

Get your student insurance now

Starting from €0.53/day, free cancellation any time.

Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at HMKW University of Applied Sciences for Media, Communication and Management and/or in Germany, please visit Student Insurance Portal.

Other requirements

General requirements

A good or very good degree in general business administration, a specialized area of business administration or in communication studies program (university or university of applied sciences) or

a good or very good degree in another economic or social science (university or university of applied sciences) with at least 20 credit points acquired in a management-related subject

plus internal assessment process

Tuition Fee

To always see correct tuition fees

International

8340 EUR/year

Tuition Fee

Based on the tuition of 8340 EUR per year during 24 months.
EU/EEA

8340 EUR/year

Tuition Fee

Based on the tuition of 8340 EUR per year during 24 months.

Full-time: 695€ monthly

Living costs for Köln

831 - 1291 EUR /month

Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Studyportals Scholarship Deadline: 30 June 2020

Apply and win up to €10000 to cover your tuition fees.

Studyportals Scholarship Deadline: 30 June 2020

Apply and win up to €10000 to cover your tuition fees.

In order for us to give you accurate scholarship information, we ask that you please confirm a few details and create an account with us.

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Scholarships Information

Below you will find Master's scholarship opportunities for International Marketing and Media Management.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

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