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M.A. On Campus

International Marketing and Brand Management

Munich Business School

18 months
Duration
16000 EUR/year
16000 EUR/year
Unknown
Tuition fee
Anytime
Unknown
Apply date
Unknown
Start date

About

The program Master International Marketing and Brand Management at Munich Business School will communicate solidifying knowledge in the areas of international marketing, brand management and customer insights and equip you with the most important capabilities and tools for successfully implementing your innovative marketing strategies in practice.

Overview

The unique format of the Master International Marketing and Brand Management program at Munich Business School and its holistic, interdisciplinary approach allows you to develop new perspectives and deal with highly topical issues.

Business Projects

One important focus in the program Master International Marketing and Brand Management are the business projects. You will be working for a company on a specific project of practical relevance. In cooperation with your fellow students you show that you can develop a marketing and branding concept for a start-up and put it into practice. Moreover, you will draft and implement a marketing and branding project for a real company. If you study marketing in Munich, you will also benefit from a strong business location. Thus in your business project, you might also get the opportunity to design a brand awareness campaign for a global market leader from the Bavarian surroundings.

Programme Structure

Courses include:

  • International Marketing and Brand Management
  • Customer Insight Management
  • International Business and Management 
  • International Focus
  • Marketing of Innovation

Key information

Duration

  • Full-time
    • 18 months

Start dates & application deadlines

More details

 

Credits

90 ECTS

Delivered

On Campus

Academic requirements

We are not aware of any academic requirements for this programme.

Other requirements

General requirements

  • The main requirement for admission to the Master International Marketing and Brand Management study program is a successful Bachelor's degree (180 ECTS or more). 
  • Applicants with a degree in Business Studies/Management/Economics are entitled to apply  for the program directly, applicants without a degree in economics can qualify for the program by completing the Pre Master Program. 
  • Letter of Motivation (1-2 pages)
  • Résumé/CV
  • Copies of your graduation certificates and/or current university transcripts
  • Recent photo of yourself (professional, in color with bright background)
  • Copy of the school leaving certificate (e.g., Highschool Diploma, IB, Abitur)
  • Proof of English language proficiency (TOEFL, IELTS or ELS)
  • Reference letters (if available)
  • When applying for a scholarship: personal statement (1 page)

Tuition Fee

To alway see correct tuition fees
  • International

    16000 EUR/year
    Tuition Fee
    Based on the tuition of 24000 EUR for the full programme during 18 months.
  • EU/EEA

    16000 EUR/year
    Tuition Fee
    Based on the tuition of 24000 EUR for the full programme during 18 months.
  • Additional application fee: 60 EUR
  • Additional one-time enrollment fee: 690 EUR (EU/EFTS), 1.490 EUR (non-EU)

Living costs for München

1078 - 1689 EUR /month
Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Due for update

Updated over a year ago

Check the official programme website for potential updates.

Our partners

International Marketing and Brand Management
-
Munich Business School

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