Brand Strategy Brand University of Applied Sciences

Overview

Key facts

During the Brand Strategy programme from Brand University of Applied Sciences you will learn to understand consumers and expand your strategic competencies and how how brands and products can be meaningfully renewed. 

In small groups and a creative atmosphere, you will familiarize yourself with technologies and tools such as AI, VR or big data, as well as new marketing platforms.

Brand University collaborates with established agencies, major international corporations and successful start-ups. During your studies, you will be working on real projects, preparing you for challenging strategic tasks in the brand industry. You will improve your creativity, innovative thinking and teamwork skills, as well as expand your professional network.

The dedicated professors, who are internationally experienced as successful strategists, consultants, founders, designers and executives, are committed to help you get the most out of your experience.

Due to a intercultural connection with China, you will also have a unique chance to get to know the western and the eastern perspectives on brand thinking and marketing.

Study duration tailored to your experience and capacities

Full Track:

• 18 months (3 semesters)
• Four electives
• Free choice of electives

Short Track:

• 12 months (2 semesters)
• Two electives
• Recognition of work experience (equivalent of 30 ECTS)