• Anytime
    Application Deadline
  • 18 months


The Master's specialisation in Strategic Marketing (M.A.) at Macromedia University of Applied Sciences is offered within the Master's in Business programme. The broad curriculum for Strategic Marketing is a combination of specialised and general modules along with a practice project and the Master’s thesis. 

Potential careers after graduation

After your specialisation in Strategic Marketing, you are qualified for a wide range of professional positions in marketing both in Germany and abroad. By the time you graduate, you will not only have a strong expertise in strategic marketing, but also outstanding practical skills and leadership potential which will help you distinguish yourself in the job market. 

Potential employers for our graduates are corporations, start-ups, media agencies, e-commerce companies and so on. Some interesting professional roles you could find, among others, are the following:  

  • Senior Marketing Manager
  • Digital Marketing Manager
  • Marketing Director
  • Product Manager
  • Innovation Manager 

Programme Structure

Modules include:

  • Marketing Strategy
  • Brands and Branding
  • Focus Project
  • Applied Business Intelligence Analytics

Detailed Programme Facts

  • More details:

    Application deadlines

    To start in March (Summer Term)

    • 15 Dec (Non EU students)
    • 15 Feb  (EU students)

    To start in October (Winter Term)
    • 15 Jun (Non EU students)
    • 15 Aug  (EU students)

  • Programme intensity Full-time
    • Full-time duration 18 months
    • Duration description
      • 3 semesters for applicants with 210 ECTS
      • 3 semesters plus 1 Pre Semester course for applicants with 180 ECTS
  • Credits
    90 ECTS
  • Languages
    • English
  • Delivery mode
    On Campus
  • More information Go to the programme website

English Language Requirements

  • Minimum required score:


    The IELTS – or the International English Language Test System – tests your English-language abilities (writing, listening, speaking, and reading) on a scale of 1.00–9.00. The minimum IELTS score requirement refers to which Overall Band Score you received, which is your combined average score. Read more about IELTS.

    Get a free IELTS practice test
  • Minimum required score:


    The TOEFL iBT ® measures your English-language abilities in an academic setting. The test has four sections (reading, listening, speaking, and writing), each with a score range of 0-30, for a total score range of 0-120. Read more about TOEFL iBT ®.

    Schedule TOEFL®

General Requirements

  • University/B.A. degree with 210 ECTS (if you have only 180 ECTS, join the pre-semester to earn the required credits)
  • Curriculum vitae
  • Letter of recommendation by your lecturer or employer and a motivation statement 

Tuition Fee

  • International

    13000 EUR/year
    Tuition Fee
    Based on the original amount of 6500 EUR per semester and a duration of 18 months.
  • EU/EEA

    13000 EUR/year
    Tuition Fee
    Based on the original amount of 6500 EUR per semester and a duration of 18 months.
We've labeled the tuition fee that applies to you because we think you are from and prefer over other currencies.

Non-EU students

  • 6,500 € per semester plus 750 € registration fee.
EU students
  • 6,500 € per semester plus 500 € registration fee.

Living costs

  • Berlin, Germany

    836 - 1340 EUR/month
    Living Costs
  • München, Germany

    1078 - 1690 EUR/month
    Living Costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.


Check the programme website for information about funding options.

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

University logo
Strategic Marketing
Visit programme website


You’ve wishlisted multiple studies. Did you know you can compare them side-by-side in our Compare-tool?