The Master's specialisation in Strategic Marketing (M.A.) at Macromedia University of Applied Sciences is offered within the Master's in Business programme. The broad curriculum for Strategic Marketing is a combination of specialised and general modules along with a practice project and the Master’s thesis.
Potential careers after graduation
After your specialisation in Strategic Marketing, you are qualified for a wide range of professional positions in marketing both in Germany and abroad. By the time you graduate, you will not only have a strong expertise in strategic marketing, but also outstanding practical skills and leadership potential which will help you distinguish yourself in the job market.
Potential employers for our graduates are corporations, start-ups, media agencies, e-commerce companies and so on. Some interesting professional roles you could find, among others, are the following:
- Senior Marketing Manager
- Digital Marketing Manager
- Marketing Director
- Product Manager
- Innovation Manager
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- Marketing Strategy
- Brands and Branding
- Focus Project
- Applied Business Intelligence Analytics
Check out the full curriculumVisit official programme website
- 18 months
Start dates & application deadlines
- Apply before , EEA/EU
- Apply before , International
- Apply before , EEA/EU
90 ECTS and 120 ECTS for the 3-semester and 4-semester Master's respectively
DisciplinesMarketing International Business Digital Marketing View 42 other Masters in Marketing in Germany
Explore more key informationVisit official programme website
We are not aware of any academic requirements for this programme.
A Bachelor's degree with 210 ECTS for admission to the 3-semester Master's programme with 90 ECTS or a Bachelor's degree with 180 ECTS for admission to the 4-semester Master's programme with 120 ECTS.
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International13000 EUR/yearTuition FeeBased on the original amount of 6500 EUR per semester and a duration of 18 months.
EU/EEA13000 EUR/yearTuition FeeBased on the original amount of 6500 EUR per semester and a duration of 18 months.
- 6,500 € per semester plus 750 € registration fee.
- 6,500 € per semester plus 500 € registration fee.
Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.
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Apply and win up to €10000 to cover your tuition fees.