18 months
Duration
13000 EUR/year
13000 EUR/year
Unknown
Tuition fee
Unknown
Apply date
Unknown
Start date

About

The Master's specialisation in Strategic Marketing (M.A.) at Macromedia University of Applied Sciences is tailored to prepare future marketing managers to deal intelligently with the complexities of marketing in the digital era.

Visit the official programme website for more information

Overview

The Master's specialisation in Strategic Marketing (M.A.) at Macromedia University of Applied Sciences is offered within the Master's in Business programme. The broad curriculum for Strategic Marketing is a combination of specialised and general modules along with a practice project and the Master’s thesis. 

Potential careers after graduation

After your specialisation in Strategic Marketing, you are qualified for a wide range of professional positions in marketing both in Germany and abroad. By the time you graduate, you will not only have a strong expertise in strategic marketing, but also outstanding practical skills and leadership potential which will help you distinguish yourself in the job market. 

Potential employers for our graduates are corporations, start-ups, media agencies, e-commerce companies and so on. Some interesting professional roles you could find, among others, are the following:  

  • Senior Marketing Manager
  • Digital Marketing Manager
  • Marketing Director
  • Product Manager
  • Innovation Manager 

Programme Structure

Modules include:

  • Marketing Strategy
  • Brands and Branding
  • Focus Project
  • Applied Business Intelligence Analytics

Key information

Duration

  • Full-time
    • 18 months

Start dates & application deadlines

Language

English

Credits

90 ECTS

90 ECTS and 120 ECTS for the 3-semester and 4-semester Master's respectively

Delivered

On Campus

Academic requirements

We are not aware of any academic requirements for this programme.

English requirements

TOEFL admission requirements TOEFL® IBT The TOEFL iBT® is given online through the internet at designated testing site. The test measures your English-language abilities in an academic setting. The score refers to the total score of 4 subjects (writing, listening, speaking, and reading), each subject has a range of 0 - 30.
72
IELTS admission requirements IELTS The International English Language Test System (IELTS) tests your English-language proficiency on a scale of 1 – 9. The score refers to the combined average score of 4 subjects (writing, listening, speaking, and reading).
6

Other requirements

General requirements

A Bachelor's degree with 210 ECTS for admission to the 3-semester Master's programme with 90 ECTS or a Bachelor's degree with 180 ECTS for admission to the 4-semester Master's programme with 120 ECTS.

Tuition Fee

  • International

    13000 EUR/year
    Tuition Fee
    Based on the original amount of 6500 EUR per semester and a duration of 18 months.
  • EU/EEA

    13000 EUR/year
    Tuition Fee
    Based on the original amount of 6500 EUR per semester and a duration of 18 months.

Non-EU students

  • 6,500 € per semester plus 750 € registration fee.
EU students
  • 6,500 € per semester plus 500 € registration fee.

Funding

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Fresh content

Updated in the last 3 months

Check the official programme website for potential updates.

Strategic Marketing
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Macromedia University of Applied Sciences

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