Marketing and Brand Management Fresenius University of Applied Sciences

Overview

This internationally oriented Marketing and Brand Management programme at Fresenius University of Applied Sciences combines strategic marketing, brand management, and consumer research know-how. It provides you with the expertise required to achieve a successful career in marketing and brand management roles at leading corporations. You will acquire in-depth knowledge of strategic marketing and brand management, learn how to apply them, and learn how to identify in-market challenges and opportunities. Find out more here about your career prospects after graduation.

Career

After graduating from the master’s programme in Marketing & Brand Management (M.Sc.), you will have the know-how for a successful career in marketing and brand management. You will be able to work for domestic and international companies in all economic sectors, non-profit organizations, and other institutions, or apply your knowledge to start your own business. The program prepares you for various roles, including:

• Marketing and brand management roles in corporations and organizations

• Leadership positions

• Roles in corporate communications and relations

• Strategy consulting roles

• Activities and management roles in business associations and other interest groups

• Change management and management consulting positions

master’s graduates also have the option of pursuing a doctorate.