Overview
However the degree program also has a practical approach in its design – through project weeks, professional enquiry and a module of professional based learning in which students complete a short work placement often linked directly to their final project.
The program offers a combination of master of business administration subjects and broader modules in economics and management. Through modules looking at global economics and strategic management, globalisation, society & culture students the programme will enable students to further develop their deeper knowledge of business management and administration.
The specialization in Digital Marketing and Communication from the New European College specifically looks at the impact of the fast changing ‘connected’ world of internet use, smart phones, apps and social media. Many companies and organisations have completely changed their approach to advertising, and adapted their marketing strategies – not only to these new ways of communicating with customers and stakeholders, but also with the actual method and perception of marketing & communication in a digital age.
Graduate Employability
- In this age of digitalization and internet driven lifestyles, the business community has come to recognize that success depends upon a solid and maintainable Digital Marketing & Communication strategy.
- Companies need people who understand new media, big-data strategies and the combination of online marketing and communication with the precise measurement of results that enable strategic actions to be taken.
Get more details
Visit official programme websiteProgramme Structure
Courses include:
- Marketing Management
- Globalization, Society & Culture
- The Future of Integrated Digital Marketing: Video, Mobile, & Artificial Intelligence
- New Media, Marketing & Analytics
- Strategic Management
- Business Intelligence & Data Mining
- Strategic Communication & Branding
Key information
Duration
- Full-time
- 18 months
Start dates & application deadlines
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Non-EU must apply 6-8 weeks before the entry date of choice while students living in the EU must apply 2-4 weeks before the entry date of choice.
Language
Credits
Delivered
Disciplines
Communication Sciences Marketing Digital Marketing View 18 other Masters in Communication Sciences in GermanyAcademic requirements
We are not aware of any academic requirements for this programme.
English requirements
Other requirements
General requirements
- Applicants are requested to provide an 2 reference letters, at least one from their previous educational institute;
- It is necessary to have obtained a Bachelor degree from within the field of business. In their bachelor’s degree applicants must have completed an academic piece of work (final project or dissertation) that demonstrates a degree of academic writing and research experience.
- Students who have not completed a previous degree in the field of business but fulfill all other requirements can participate in a mandatory one-semester Pre-Master program.
- Academic IELTS with min. 6.5, or equivalent. Click here for an overview of equivalent scores.
- Successful Assessment Interview.
Tuition Fee
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International
12200 EUR/yearTuition FeeBased on the original amount of 6100 EUR per semester and a duration of 18 months. -
EU/EEA
12200 EUR/yearTuition FeeBased on the original amount of 6100 EUR per semester and a duration of 18 months.
Funding
Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.
Fresh content
Updated in the last 9 months
Check the official programme website for potential updates.