Digital Marketing and Communication

Overview

However the degree program also has a practical approach in its design – through project weeks, professional enquiry and a module of professional based learning in which students complete a short work placement often linked directly to their final project.

The program offers a combination of master of business administration subjects and broader modules in economics and management. Through modules looking at global economics and strategic management, globalisation, society & culture students the programme will enable students to further develop their deeper knowledge of business management and administration.

The specialization in Digital Marketing and Communication from the New European College specifically looks at the impact of the fast changing ‘connected’ world of internet use, smart phones, apps and social media. Many companies and organisations have completely changed their approach to advertising, and adapted their marketing strategies – not only to these new ways of communicating with customers and stakeholders, but also with the actual method and perception of marketing & communication in a digital age.

Graduate Employability

• In this age of digitalization and internet driven lifestyles, the business community has come to recognize that success depends upon a solid and maintainable Digital Marketing & Communication strategy. 

• Companies need people who understand new media, big-data strategies and the combination of online marketing and communication with the precise measurement of results that enable strategic actions to be taken.