Studyportals

Digital Marketing and Communication

New European College

Master
18 months
Duration
12200 EUR/year
12200 EUR/year
Unknown
Tuition fee
Unknown
Apply date
Unknown
Start date

About

The MBM Digital Marketing and Communication from New European College challenges students to study at a high academic standard, combining case studies and research. 

Overview

The MBM Digital Marketing and Communication from New European College specifically looks at the impact of the fast changing ‘connected’ world of internet use, smart phones, apps and social media. 

The programme

The specialization in Digital Marketing & Communication specifically looks at the impact of the fast changing ‘connected’ world of internet use, smart phones, apps and social media. Many companies and organisations have completely changed their approach to advertising and adapted their marketing strategies – not only to these new ways of communicating with customers and stakeholders, but also with the actual method and perception of marketing & communication in a digital age.

Internet and the many and various types of social media have created an unprecedented way in which people connect businesses to customers, business to business, and also people who would not normally meet. This environment provides business students enormous potential for learning and developing themselves within the realm of Digital Marketing & Communication. 

This specialization brings together up-to-date marketing communication, understanding digital media, and the implementation of big data analytics.

The program has a practical approach in its design – through project weeks, professional enquiry and a module of professional based learning in which students complete a short work placement often linked directly to their final project.

The Master in Business Management program is designed to build upon your existing undergraduate studies enabling you to pursue a broader range of careers in business. Consisting of courses in finance, international marketing, management accounting, operations, ethics, organizational behavior and human resources, the program prepares you to excel in an ever evolving and international workplace.

All courses are taught in English, with a range of teaching methodologies which are reminiscent of undergraduate teaching such as presentations and group projects coupled with real world examples and case studies. The program provides a scope for greater specialization, with a precise academic and theoretical framework designed to help you become an expert in international management.

Programme Structure

Courses include:

  • Marketing Management
  • Globalization, Society & Culture
  • The Future of Integrated Digital Marketing: Video, Mobile, & Artificial Intelligence
  • New Media, Marketing & Analytics
  • Strategic Management
  • Business Intelligence & Data Mining
  • Strategic Communication & Branding

Key information

Duration

  • Full-time
    • 18 months

Start dates & application deadlines

More details
  • International students who do not live in the European Union (EU) must apply 6-8 weeks before the entry date of choice. 
  • Students living in the EU must apply 2-4 weeks before the entry date of choice.

Language

English

Credits

90 ECTS

Delivered

On Campus

Academic requirements

We are not aware of any academic requirements for this programme.

English requirements

IELTS admission requirements IELTS The International English Language Test System (IELTS) tests your English-language proficiency on a scale of 1 – 9. The score refers to the combined average score of 4 subjects (writing, listening, speaking, and reading).
6.5

Other requirements

General requirements

  • Bachelor degree or equivalent in a business related field - Applicants are requested to provide an academic reference from their previous education institute; It is necessary to have obtained a Bachelor degree from within the field of business. Students who have not completed a previous degree in the field of business but fulfill all other requirements can participate in a mandatory Pre-Master program.
  • English Language Requirements - IELTS 6.5 or equivalent. If the student’s IELTS score is not sufficient, they can receive a conditional acceptance to the Master programs and must participate in a Business English Preparation Program.
  • No professional experience is required for this program

Tuition Fee

  • International

    12200 EUR/year
    Tuition Fee
    Based on the original amount of 6100 EUR per semester and a duration of 18 months.
  • EU/EEA

    12200 EUR/year
    Tuition Fee
    Based on the original amount of 6100 EUR per semester and a duration of 18 months.

Funding

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Fresh content

Updated in the last year

Check the official programme website for potential updates.

Our partners

Digital Marketing and Communication
-
New European College

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