International Marketing

Technische Hochschule Nürnberg

M.A. On Campus
18 months
Tuition fee
Apply date
Start date


The International Marketing program at Technische Hochschule Nürnberg provides you with a strong foundation in the principles and practice of international marketing, with the latest concepts, knowledge and skills. 


The program will also enhance your leadership skills as well as your abilities for creative teamwork.

The Master in International Marketing from Technische Hochschule Nürnberg encompasses a wide range of subjects which provide students with a comprehensive and up-to-date knowledge of international marketing. They include key theories and concepts as well as the ability to apply a significant range of professional skills, practices and techniques in marketing, sales and planning departments of multinational companies, international corporations or other global institutions.

The style of lecture tends to be participative, and classes frequently incorporate case analysis and discussions. There will also be group work sessions and opportunities for supervised project work, field investigations and visits, as well as individual research.

Programme Structure

  • Analysis and Access to International Markets
  • Creation of International Market Offers
  • International Marketing Tools
  • Industrial Product and Market Development
  • General Studies and Thesis
  • Electives in International Marketing

Key information


  • Full-time
    • 18 months

Start dates & application deadlines






On Campus

Academic requirements

We are not aware of any academic requirements for this programme.

English requirements

TOEFL admission requirements TOEFL® IBT The TOEFL iBT® is given online through the internet at designated testing site. The test measures your English-language abilities in an academic setting. The score refers to the total score of 4 subjects (writing, listening, speaking, and reading), each subject has a range of 0 - 30.
IELTS admission requirements IELTS The International English Language Test System (IELTS) tests your English-language proficiency on a scale of 1 – 9. The score refers to the combined average score of 4 subjects (writing, listening, speaking, and reading).

Other requirements

General requirements

  • A first Diploma/Bachelor degree from a full business program with a focus on marketing and an average of at least 1.5 or better (according to the German grading system). Find here a list of selected countries and its conversion of grades to the German system!
  • If your grades are between 1.6 and 2.5 in the German grading system, you have to participate and pass the General Management Admission Test (GMAT score 550), GRE or you may be invited to pass our own Master Admission Test depending on the status of your other admission requirements and the decision of the admission committee.

Tuition Fee

  • International

    Tuition Fee
    Based on the original amount of 0 EUR per year and a duration of 18 months.
  • National

    Tuition Fee
    Based on the original amount of 0 EUR per year and a duration of 18 months.

Our university does not charge tuition fees. Students are required to pay 114 € as contribution fee to the Studentenwerk. 


Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Fresh content

Updated in the last year

Check the official programme website for potential updates.

International Marketing
Technische Hochschule Nürnberg


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