Overview

The Master of Business Administration - Health Care Marketing (Online) from East Tennessee State University focuses on utilizing social media, video, and behavioral targeting as tools to help establish brands; marketing information systems specific to health care services and products; and communication as a component in reaching and persuading stakeholders.

As a graduate of this online MBA health care marketing program, you will be prepared to:

Evaluate and measure elements involved in health care advertising

Understand major concepts and principles in the functional areas of health care marketing

Present ideas in written and/or oral form geared to specific targeted audiences who utilize health care services

Develop health care marketing plans to reach diverse audiences

Explain marketing communication theory in health care

Develop marketing communications for diverse internal and external stakeholders

Determine appropriate marketing channel selection

Formulate ethical marketing communications

Produce effective marketing communication plans for each target audience

Health care marketing career opportunities:

Hospital System Marketing Manager

Medical and Health Services Manager

Pharmaceutical Project Manager

Medical Practice Manager

Programme Structure

Courses include:

Data Analysis

Accounting Information for Decision Making

Economics for Managers

Operations and Technology Strategies

Strategic Leadership

Market Strategy

Applied Corporate Finance

Health Care Marketing

Integrated Marketing Communications in Health Care

Search Marketing

Key information

Duration

Full-time
- 12 months

Start dates & application deadlines

You can apply for and start this programme anytime.

More details

Multiple start dates

Language

English

TOEFL^® IBT

Schedule TOEFL®

PTE Academic

Schedule a PTE test!

IELTS

6.5

Prepare for Your English Test

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98 accuracy using real exam data
4.9/5 student rating

Credits

33 SCH

Delivered

Online

Campus Location

Johnson City, United States

Disciplines

Business Administration Marketing Health Sciences View 145 other Masters in Marketing in United States

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Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

TOEFL^® IBT

Schedule TOEFL®

PTE Academic

Schedule a PTE test!

IELTS

6.5

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

Domestic Transcripts: You may submit unofficial transcripts with your application. Official transcripts will be required upon admission to a graduate programme.

International Transcripts: Must be evaluated through a course-by-course transcript evaluation from a NACES-approved organization (e.g., ECE, TEC - formerly SpanTran, WES). The evaluation must include an original copy of your official transcript as received by the evaluating agency. Please allow adequate time for evaluation processing (typically 8+ weeks).
Domestic applicants: 2.5 (on a 4.0 scale)
International applicants: 3.0 (on a 4.0 scale)

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

22176 USD / year

≈ 22176 USD / year
Out-of-State

22176 USD / year

≈ 22176 USD / year
Domestic

Applies to you

In-State

22176 USD / year

≈ 22176 USD / year

Funding

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

In order for us to give you accurate scholarship information, we ask that you please confirm a few details and create an account with us.

Scholarships Information

Below you will find Master's scholarship opportunities for Master of Business Administration - Health Care Marketing (Online).

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

On this page

About

Overview

As a graduate of this online MBA health care marketing program, you will be prepared to:

Health care marketing career opportunities:

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Tuition Fees

International Applies to you

Domestic

Funding

Scholarships Information

Available Scholarships

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