Journalism and Mass Communication University of Oklahoma

Overview

The Journalism and Mass Communication programme at the University of Oklahoma provides a sophisticated academic environment for aspiring media professionals and researchers. This curriculum is designed to integrate advanced theoretical knowledge with practical skills across various modern communication disciplines.

Students can choose from several distinct pathways, including a Master of Arts, a Master of Fine Arts in Media Arts, and a highly competitive Ph.D. track. The Master of Arts offers specialisations in areas such as Creative Media Production, Media Management, Journalism, and Strategic Communication to suit diverse career goals.

For working professionals, the university provides a flexible online Master of Arts in Strategic Communication and Digital Strategy.

Why Journalism and Mass Communication at the University of Oklahoma?

The programme is housed within Gaylord Hall, a state-of-the-art facility featuring a 44,000-square-foot wing dedicated specifically to graduate research and teaching support. This modern environment ensures that students have access to the latest technology and resources necessary for high-level media production and academic inquiry.

The faculty consists of accomplished scholars and experienced practitioners who offer mentorship across a wide range of interests, from media entrepreneurship to crisis communication. The college maintains strong links with industry organisations, often hosting professional practice courses off-campus at various mass communication agencies.

Graduate students at the institution have a proven record of excellence, frequently receiving top-paper awards at national and international academic conferences. The community fosters a collaborative atmosphere where junior colleagues are encouraged to explore the evolving values and practices of the global media professions.

Tuition Fee Breakdown

• International fee: USD 22891 per year
• National fee: USD 11128 per year
• Local fee: USD 3938 per year

Visit the Fees and Funding section for a breakdown in your local currency.

Syllabus

The curriculum varies based on the chosen route of completion, such as a thesis, professional project, or comprehensive exam. Modules may include:

• Conceptual Issues in Graduate Study in JMC
• Research Methods in Mass Communication
• Mass Communication Theory
• Thesis/Project Seminar
• Qualitative Research Methods
• Quantitative Research Methods
• Readings in Mass Communication
• Professional Practices
• Marketing & Media Analytics
• Social Media Marketing
• Digital Behavior
• Crisis Communication
• Management & Leadership
• Cross-Cultural Communication
• Digital Strategic Communication
• Ethics of Strategic Communication
• Strategic Planning & Brand Strategy
• Contemporary Problems in Advertising
• Magazine Production
• Multimedia Journalism
• Strategic Fashion Communication
• Advertising Account Planning
• Sports Public Relations
• Video Production
• Broadcast News
• Multimedia Content Management
• Documentary Producing and Directing
• Race, Gender and the Media
• Capitol Bureau Reporting
• Media Entrepreneurship
• Women in Media Leadership
• Digital Strategies and Tactics

Careers with Journalism and Mass Communication

Graduates are prepared for leadership roles across a broad spectrum of industries, including digital marketing, news management, and corporate public relations. Many alumni secure positions as strategic leaders, content creators, and media managers within global communication agencies and news organisations.

The Ph.D. track specifically prepares candidates for successful careers as accomplished researchers and outstanding teachers at colleges and universities worldwide. Additionally, the online programme provides pathways to industry-recognised certifications from leaders such as Google, Facebook, and Hootsuite, enhancing graduate employability.