Journalism and Mass Communication

Overview

Students at the Journalism and Mass Communication tailor their study in these areas through their core coursework in research and theory, and other courses or independent study in video production and interactive multimedia.

The emphasis in media management is designed to provide students interested in developing the insights and skills necessary for management positions in the industry with an opportunity to pursue courses that will provide such background. Students individually tailor their study through their core coursework in media research and theory, through JMC 5970 Fundamentals of Media Management, and other JMC coursework and independent study with faculty. Outside courses in marketing, business administration and/or human relations are chosen to complement this coursework according to students’ interests.

The emphasis in Journalism addresses the practical and theoretical problems of news and information gathering, editing and presentation. Students may take coursework relevant to digital journalism. Courses in the College are complemented by a wide range of courses outside it, shaped by the individual career interests of students.

The field of strategic communication at the graduate level is of particular interest to persons involved in or anticipating careers in advertising, public relations, or research. Working from the foundation of the graduate curriculum's core courses, the strategic communication emphasis offers a mix of theory and practical courses. Relevant courses from other disciplines such as marketing, human relations, communication and psychology may be taken as electives in conjunction with this area of emphasis.

Careers

Several opportunities to affect change on the University of Oklahoma campus and within the Gaylord College are available to graduate students. Gaylord College graduate students nominate two students each year to represent them in the Graduate Student Senate. Along with other representatives from the other