Overview

Marketing Research and Analytics at Texas Tech University focuses on both quantitative and qualitative methods and their application in a marketing context.

Students will learn to:

analyze data using cutting edge statistical techniques

how to apply the results to guide and support marketing-related decisions in companies.

Programme Structure

Courses include:

Marketing Concepts and Strategies

Methods in Research Design, Data Acquisition, and Analysis in Consumer Behavior

Marketing Analytics Basics

Statistical Concepts for Business and Management

Advanced Statistics for Marketing

Key information

Duration

Part-time
- 12 months

Start dates & application deadlines

Starting 2027-01-15 00:00:00
- Apply before 2026-07-15 00:00:00 , International
Starting 2027-08-22 00:00:00
- Apply before 2027-01-15 00:00:00 , International

Language

English

Duolingo English Test

100

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TOEFL^® IBT

Schedule TOEFL®

IELTS

6.5

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4.9/5 student rating

Credits

30 SCH

Delivered

Online

Campus Location

Lubbock, United States

Disciplines

Marketing Digital Marketing Marketing Management View 61 other Masters in Digital Marketing in United States

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Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

Duolingo English Test

100

Take A Free Practice Test!

TOEFL^® IBT

Schedule TOEFL®

IELTS

6.5

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

Application

Application fee

Unofficial transcripts of ALL post-secondary institutions attended, including a copy of official English translations for each transcript

Unofficial copies of all post-secondary diplomas earned*

Unofficial proof of English proficiency

Proof of financial support*

Passport bio page*

Resume

Three (3) letters of recommendation

College transcript

Essays

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

13500 USD / year

≈ 13500 USD / year
Out-of-State

13500 USD / year

≈ 13500 USD / year
Domestic

Applies to you

In-State

13500 USD / year

≈ 13500 USD / year

Funding

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

In order for us to give you accurate scholarship information, we ask that you please confirm a few details and create an account with us.

Scholarships Information

Below you will find Master's scholarship opportunities for Marketing Research and Analytics.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

On this page

About

Overview

Students will learn to:

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Tuition Fees

International Applies to you

Domestic

Funding

Scholarships Information

Available Scholarships

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