Overview

The Integrated Marketing Communications M.Sc. at Eastern Michigan University provides an interactive and advanced platform for students to master the coordination of marketing messages across diverse digital and traditional channels. This programme is specifically designed to help individuals build brand image and maximise value for both commercial and non-profit organisations. By blending strategic and creative competencies, the curriculum ensures that graduates are prepared for the complexities of the modern global marketplace.

Why Integrated Marketing Communications at Eastern Michigan University?

Eastern Michigan University offers the only fully online programme of its kind in the world to hold accreditation from the Association to Advance Collegiate Schools of Business (AACSB). This prestigious global marker of quality ensures that the curriculum meets rigorous international standards for business education. The course is delivered through the College of Business using a unique 7.5-week scheduling format, allowing for "anytime, anywhere" access that suits working professionals. All coursework is project-based and heavily applied, culminating in a capstone experience where students develop a comprehensive plan for a real-world client.

Tuition Fee Breakdown

International fee: USD 20916 per year
National fee: USD 20916 per year
Local fee: USD 12068 per year

Visit the Fees and Funding section for a breakdown in your local currency.

Syllabus

The curriculum consists of twelve courses designed to provide a deep understanding of contemporary brand building. Modules may include:

Principles, Strategies and Tactics
Brand Development
Consumer Behavior and Insights
Marketing Communications Research and Analytics
IMC Ethics, Regulations and Society
IMC Campaigns
Creative Message Strategy
Media Strategy
Digital and Direct Marketing

Careers with Integrated Marketing Communications

Graduates of the programme are equipped with the communication strategies and best practices necessary to excel in corporate, entrepreneurial, or non-profit environments. The skills acquired through this M.Sc. prepare students for high-level leadership roles within the marketing industry. Potential career paths and job titles for alumni include:

Chief Marketing Officer
Public Relations Director
Marketing Director
Media or Brand Manager
Art Director
Consumer Affairs Director

The focus on digital and social media marketing, alongside crisis management and search engine marketing, ensures that graduates remain competitive in a rapidly evolving professional landscape.

Accreditation

EMU offers the only IMC degree in the world which is accredited by the AASCB - the Association to Advance Collegiate Schools of Business - a global marker of quality.

Programme Structure

Courses include:

Principles, Strategies and Tactics
Brand Development
Consumer Behavior and Insights
Marketing Communications Research and Analytics
IMC Ethics, Regulations and Society
IMC Campaigns

Key information

Duration

Part-time
- 12 months

Start dates & application deadlines

Starting 2026-08-26 00:00:00
- Apply before 2026-06-26 00:00:00 , International
Starting 2027-01-08 00:00:00
- Apply before 2026-11-01 00:00:00 , International

Language

English

Duolingo English Test

105

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TOEFL^® IBT

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PTE Academic

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IELTS

6.5

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4.9/5 student rating

Credits

36 SCH

Delivered

Online

Campus Location

Ypsilanti, United States

Disciplines

Marketing Corporate Communication Digital Marketing View 63 other Masters in Digital Marketing in United States

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Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

Duolingo English Test

105

Take A Free Practice Test!

TOEFL^® IBT

Schedule TOEFL®

PTE Academic

Schedule a PTE test!

IELTS

6.5

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

International Transcripts
English Proficiency
Financial Statement of Responsibility
Documentation
Passports and VISAs
Order I-20 Shipment

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

20916 USD / year

≈ 20916 USD / year
Out-of-State

20916 USD / year

≈ 20916 USD / year
Domestic

Applies to you

In-State

12068 USD / year

≈ 12068 USD / year

Funding

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

In order for us to give you accurate scholarship information, we ask that you please confirm a few details and create an account with us.

Scholarships Information

Below you will find Master's scholarship opportunities for Integrated Marketing Communications.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

On this page

About

Overview

Accreditation

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Tuition Fees

International Applies to you

Domestic

Funding

Scholarships Information

Available Scholarships

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