Overview

The Integrated Marketing Communications program at Eastern Michigan University is delivered conveniently online to provide “anytime, anywhere” access to courses and materials in a unique 7.5-week class scheduling format.

Learning outcomes

IMC students learn brand-building, research, analysis, and effective communication skills across IMC functional areas which are appropriate for marketing situations involving corporate, entrepreneurial and non-profit entities. All courses are project-based and heavily applied in nature. Twelve courses are required, culminating with a capstone experience in which students prepare a comprehensive IMC plan for a real-world client. Students completing the program earn a Master of Science degree.

Accreditation

EMU offers the only IMC degree in the world which is accredited by the AASCB - the Association to Advance Collegiate Schools of Business - a global marker of quality.

Programme Structure

Courses include:

Principles, Strategies and Tactics
Brand Development
Consumer Behavior and Insights
Marketing Communications Research and Analytics
IMC Ethics, Regulations and Society
IMC Campaigns

Key information

Duration

Part-time
- 12 months

Start dates & application deadlines

Starting 2026-08-26 00:00:00
- Apply before 2026-06-26 00:00:00 , International
Starting 2027-01-08 00:00:00
- Apply before 2026-11-01 00:00:00 , International

Language

English

Duolingo English Test

105

Take A Free Practice Test!

TOEFL^® IBT

Schedule TOEFL®

PTE Academic

Schedule a PTE test!

IELTS

6.5

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Credits

36 SCH

Delivered

Online

Campus Location

Ypsilanti, United States

Disciplines

Marketing Corporate Communication Digital Marketing View 67 other Masters in Corporate Communication in United States

Join for free or log in to access our complete career info list.

Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

Duolingo English Test

105

Take A Free Practice Test!

TOEFL^® IBT

Schedule TOEFL®

PTE Academic

Schedule a PTE test!

IELTS

6.5

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

International Transcripts
English Proficiency
Financial Statement of Responsibility
Documentation
Passports and VISAs
Order I-20 Shipment

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

20916 USD / year

≈ 20916 USD / year
Out-of-State

20916 USD / year

≈ 20916 USD / year
Domestic

Applies to you

In-State

12068 USD / year

≈ 12068 USD / year

Funding

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

In order for us to give you accurate scholarship information, we ask that you please confirm a few details and create an account with us.

Scholarships Information

Below you will find Master's scholarship opportunities for Integrated Marketing Communications.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

On this page

About

Overview

Learning outcomes

Accreditation

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Tuition Fees

International Applies to you

Domestic

Funding

Scholarships Information

Available Scholarships

Our partners