This cross-functional major is designed to satisfy the strong need in industry for MBAs with in-depth training in both areas. Graduates from this major are better prepared to accept future career challenges. Examples of their first job assignment include brand managers who have to coordinate marketing and manufacturing for a particular product, project managers in consulting firms, members of new product development teams, leaders of quality management programs, or managers in the service sector with responsibility for creating and marketing new services.
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This programme requires students to demonstrate proficiency in English.Schedule IELTS
The joint major requires seven credit units and emphasizes the integration of the two functional areas. Students are required to take the core courses in marketing and operations management, and Marketing Research (MKTG 712). Remaining work for the major is satisfied by taking four credit units of electives from the Marketing department and Operation and Information Management department course offerings. At least one credit unit must be from the Marketing department and at least two credit units must be from the OPIM Department.
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