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Marketing and Operations Management (Joint Major), M.B.A.

  • Application Deadline
  • 20 months
    Duration

About

This cross-functional major is designed to satisfy the strong need in industry for MBAs with in-depth training in both areas. Graduates from this major are better prepared to accept future career challenges. Examples of their first job assignment include brand managers who have to coordinate marketing and manufacturing for a particular product, project managers in consulting firms, members of new product development teams, leaders of quality management programs, or managers in the service sector with responsibility for creating and marketing new services.

Programme Structure

Courses include:

  • Dynamic Marketing Strategy

  • Strategic Marketing Simulation

  • Business Analytics

  • Information Technology and Business Transformation

  • Data and Analysis for Marketing Decisions

  • Applied Probability Models in Marketing

Detailed Programme Facts

  • Programme intensity Full-time
    • Full-time duration 20 months
  • Credits
    19 c.u. alternative credits
  • Languages
    • English
  • Delivery mode
    On Campus

English Language Requirements

This programme requires students to demonstrate proficiency in English.

Academic Requirements

The joint major requires seven credit units and emphasizes the integration of the two functional areas. Students are required to take the core courses in marketing and operations management, and Marketing Research (MKTG 712). Remaining work for the major is satisfied by taking four credit units of electives from the Marketing department and Operation and Information Management department course offerings. At least one credit unit must be from the Marketing department and at least two credit units must be from the OPIM Department.

Tuition Fee

  • International Applies to you

    72300 USD/year
    Tuition Fee
    Based on the original amount of 72300 USD per year and a duration of 20 months.
  • National Applies to you

    72300 USD/year
    Tuition Fee
    Based on the original amount of 72300 USD per year and a duration of 20 months.
We've labeled the tuition fee that applies to you because we think you are from and prefer over other currencies.

Living costs for Philadelphia

  • 1313 - 2290 USD/month
    Living Costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

StudyPortals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

The Global Study Awards: get funded with up to £10,000 to study abroad

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