This cross-functional major is designed to satisfy the strong need in industry for MBAs with in-depth training in both areas. Graduates from this major are better prepared to accept future career challenges. Examples of their first job assignment include brand managers who have to coordinate marketing and manufacturing for a particular product, project managers in consulting firms, members of new product development teams, leaders of quality management programs, or managers in the service sector with responsibility for creating and marketing new services.
Dynamic Marketing Strategy
Strategic Marketing Simulation
Information Technology and Business Transformation
Data and Analysis for Marketing Decisions
Applied Probability Models in Marketing
You can apply until:
Always verify the dates on the programme website.
The joint major requires seven credit units and emphasizes the integration of the two functional areas. Students are required to take the core courses in marketing and operations management, and Marketing Research (MKTG 712). Remaining work for the major is satisfied by taking four credit units of electives from the Marketing department and Operation and Information Management department course offerings. At least one credit unit must be from the Marketing department and at least two credit units must be from the OPIM Department.
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.
StudyPortals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.
Together with the ISIC Association and British Council IELTS, StudyPortals offers you the chance to receive up to £10000 to expand your horizon and study abroad. We want to ultimately encourage you to study abroad in order to experience and explore new countries, cultures and languages.