Overview

You will study core topics in marketing strategy, consumer behaviour, and research methods, then choose a specialist pathway in:

Digital Marketing

International Marketing

Responsible Marketing

You can shape the programme offered by University of Birmingham to fit your career direction through optional modules like Strategic Branding, Reputation Management, and Innovation Management and New Product Development.

Practical experience is built into the programme. On the Digital Marketing Live Project module, you will analyse real trends, develop content, and produce a complete digital marketing strategy as a live piece of assessed work, all supported by a local digital marketing agency.

Career opportunities

The MSc Marketing graduates have secured roles at leading organisations including Rio Tinto, Tesco, and Citi, progressing into positions such as Marketing Director, Brand Manager, and Digital Marketing Specialist across industries from financial services to tech and consulting.

Roles the graduates hold

Marketing Director

Head of Marketing

Brand Manager

Marketing Manager

Digital Marketing Specialist

Marketing Consultant

Get more details

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Programme Structure

Courses include:

Marketing Communications

Services and Retail Marketing

Innovation Management and New Product Development

Reputation Management

Strategic Branding

Check out the full curriculum

Visit programme website

Key information

Duration

Full-time
- 12 months

Start dates & application deadlines

Starting 2027-01-11 00:00:00
- Apply before 2026-12-18 00:00:00 , National
- Apply before 2026-10-30 00:00:00 , International
Starting 2027-09-27 00:00:00
- Apply before 2027-07-03 00:00:00 , International
- Apply before 2027-08-28 00:00:00 , National

Language

English

TOEFL^® IBT

OR

88

OR

4.5

Schedule TOEFL®

PTE Academic

67

Schedule a PTE test!

IELTS

6.5

Prepare for Your English Test

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4.9/5 student rating

Credits

180 alternative credits

Delivered

On Campus

Campus Location

Birmingham, United Kingdom

Disciplines

Marketing View 335 other Masters in Marketing in United Kingdom

Explore more key information

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Academic requirements

GPA

Upper Second Class

English requirements

TOEFL^® IBT

OR

88

OR

4.5

Schedule TOEFL®

PTE Academic

67

Schedule a PTE test!

IELTS

6.5

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

2:1 Honours degree or postgraduate diploma from a UK university (or overseas equivalent) in any subject. Applicants who demonstrate being able to exceed the minimum entry requirements will be given preference.

If you are an international student, you will need to demonstrate you have a suitable level of English proficiency, usually through the form of an IELTS or equivalent qualification or a Presessional English course.

Make sure you meet all requirements

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Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

33660 GBP / year

≈ 33660 GBP / year
Domestic Applies to you

Applies to you

Citizens or residents

17460 GBP / year

≈ 17460 GBP / year

Living costs

Birmingham

United Kingdom

765 - 1134 GBP / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

Check for any work restrictions

Visit programme website

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Scholarships Information

Below you will find Master's scholarship opportunities for Marketing.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

On this page

About

Overview

Career opportunities

Get more details

Programme Structure

Check out the full curriculum

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

Explore more key information

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Make sure you meet all requirements

Tuition Fees

International Applies to you

Domestic Applies to you

Living costs

Birmingham

Funding

Check for any work restrictions

Need help with your student visa?

Scholarships Information

Available Scholarships

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