Overview

In today's fast-evolving digital landscape, the complexities of modern marketing have scaled to new levels. Data fuels its engine, automation propels its reach, and analytics steer its course, all with the customer at its core. The demand for marketers who can expertly navigate this urgent and shifting terrain is growing, creating a pivotal moment for those ready to seize this opportunity.

The Digital Marketing course is offered by East Tennessee State University .

Find Your Role

Social Media Manager

Orchestrate and execute online strategies to enhance brand presence, engagement, and communication across various social platforms.

Web Analytics Professional

Scrutinize online data to glean actionable insights that optimize digital strategies and enhance user experiences.

Content Creator

Crafts compelling and relevant material across diverse mediums to captivate and engage target audiences.

E-Commerce Manager

Oversee and optimize online sales and operations to drive revenue growth and ensure a seamless shopping experience.

Brand Manager

Strategically guide and nurture a company's image, values, and identity to foster strong connections with its target audience.

Digital Marketing Researcher

Analyze market trends and consumer behaviors to inform data-driven strategies that maximize online visibility and engagement.

Digital Marketing Strategist

Devise comprehensive plans that leverage various online channels to achieve specific business objectives and foster audience growth.

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Programme Structure

Courses include:

Social Media and the Brand

Digital Marketing Research

E-Commerce Marketing

Consumer Behavior in the Online Environment

Web Analytics

Check out the full curriculum

Visit programme website

Key information

Duration

Full-time
- 12 months
Part-time
- 24 months

Start dates & application deadlines

Starting 2027-01-20 00:00:00
- Apply before 2026-12-01 00:00:00 , National
Starting 2027-05-18 00:00:00
- Apply before 2027-05-15 00:00:00 , National
Starting 2027-08-25 00:00:00
- Apply before 2027-04-30 00:00:00 , International
- Apply before 2027-08-01 00:00:00 , National

Language

English

TOEFL^® IBT

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PTE Academic

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IELTS

6.5

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4.9/5 student rating

Credits

36 SCH

Delivered

Online

Campus Location

Johnson City, United States

Disciplines

Digital Marketing View 63 other Masters in Digital Marketing in United States

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Academic requirements

GPA

English requirements

TOEFL^® IBT

Schedule TOEFL®

PTE Academic

Schedule a PTE test!

IELTS

6.5

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

Domestic Transcripts: You may submit unofficial transcripts with your application. Official transcripts will be required upon admission to a graduate programme.

International Transcripts: Must be evaluated through a course-by-course transcript evaluation from a NACES-approved organization (e.g., ECE, TEC - formerly SpanTran, WES). The evaluation must include an original copy of your official transcript as received by the evaluating agency. Please allow adequate time for evaluation processing (typically 8+ weeks).

3 recommendations to be submitted through the online application.

3.0 GPA (on a 4.0 scale)

A statement about why you wish to pursue this degree.

Make sure you meet all requirements

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Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

54468 USD / year

≈ 54468 USD / year
Out-of-State

54468 USD / year

≈ 54468 USD / year
Domestic

Applies to you

In-State

24192 USD / year

≈ 24192 USD / year

Funding

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

In order for us to give you accurate scholarship information, we ask that you please confirm a few details and create an account with us.

Scholarships Information

Below you will find Master's scholarship opportunities for Digital Marketing.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

On this page

About

Overview

Find Your Role

Get more details

Programme Structure

Check out the full curriculum

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

Explore more key information

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Make sure you meet all requirements

Tuition Fees

International Applies to you

Domestic

Funding

Scholarships Information

Available Scholarships

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