Overview

The Brand and Media Strategy course from East Tennessee State University will appeal to any media, communication, or marketing professional interested in brand and media management/production as well as scholars in digital journalism, film, social media, public relations, advertising and/or brand communication. Students learn through curriculum and client experiences converging communication, media, marketing, design, research, analysis, art, and technology. Topics in the programme include advertising, audience research and analytics, branding and brand storytelling, brand films, crisis communication, digital marketing, event planning, media strategy, native advertising, public relations, and social media.

Key Facts

The programme differs from most as it provides students the opportunity of earning professional certifications in addition to providing real-world, portfolio-building, and resume-enhancing industry experiences while earning their degree. Possible industry certifications include the Digital Marketing Institute's Digital Marketing Associate Certification, Adobe’s Creative Cloud solution certifications, and certifications from Google, HubSpot, and others.

The programme’s interdisciplinary approach is built on a faculty mentoring foundation that provides students the opportunity to build their own unique programme regarding their own desired professional outcomes.

Get more details

Visit programme website

Programme Structure

Courses include:

Brand Multimedia Production

Brand Content Strategy

Brand Insight & Analytics

Media Law and Ethics

Brand Content Video Production Storytelling

Media Management

Check out the full curriculum

Visit programme website

Key information

Duration

Full-time
- 24 months

Start dates & application deadlines

Starting 2026-08-25 00:00:00
- Apply before 2026-08-01 00:00:00 , National
Starting 2027-08-25 00:00:00
- Apply before 2027-02-01 00:00:00 , International

Language

English

TOEFL^® IBT

Schedule TOEFL®

PTE Academic

Schedule a PTE test!

IELTS

6.5

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Credits

36 SCH

Delivered

On Campus

Campus Location

Johnson City, United States

Disciplines

Strategic Management Media Management View 65 other Masters in Media Management in United States

Explore more key information

Visit programme website

Join for free or log in to access our complete career info list.

Academic requirements

GPA

2.5

English requirements

TOEFL^® IBT

Schedule TOEFL®

PTE Academic

Schedule a PTE test!

IELTS

6.5

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

Statement of Purpose: This approximately 1,000-1,500 word essay describes the applicant’s goals for his or her graduate research and/or creative work. The committee uses this information to determine if faculty expertise are a good match for the applicant’s interests and to see if the applicant’s agenda is reasonable;

Undergraduate Transcript;

A GPA of 2.5 on a 4.0 scale is required for domestic students and 3.0 required for international students; and

Must have three (3) letters of recommendation submitted on their behalf.

International students should refer to the Graduate Catalog section on international student admission for additional requirements.

Make sure you meet all requirements

Visit programme website

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

27234 USD / year

≈ 27234 USD / year
Out-of-State

27234 USD / year

≈ 27234 USD / year
Domestic

Applies to you

In-State

12096 USD / year

≈ 12096 USD / year

Living costs

Johnson City

United States

1017 - 1889 USD / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

Check for any work restrictions

Visit programme website

In order for us to give you accurate scholarship information, we ask that you please confirm a few details and create an account with us.

Scholarships Information

Below you will find Master's scholarship opportunities for Brand and Media Strategy.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

On this page

About

Overview

Key Facts

Get more details

Programme Structure

Check out the full curriculum

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

Explore more key information

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Make sure you meet all requirements

Tuition Fees

International Applies to you

Domestic

Living costs

Johnson City

Funding

Check for any work restrictions

Scholarships Information

Available Scholarships

Our partners