Overview

Become a marketing leader and make an immediate impact managing a top brand with strategic marketing and management expertise. Wisconsin is recognized in the industry for producing exceptional brand leaders. Hear from faculty, staff, and alumni with experience at major companies on how this specialization will equip you with the skills you need to succeed in a marketing leadership role.

Common career paths after the Marketing - Brand and Marketing Management program from University of Wisconsin Madison

Brand management
General marketing management

Path to CEO leadership with a marketing orientation

Common job titles

Assistant Brand Manager
Assistant Marketing Manager
Associate Brand Manager
Marketing Manager
Marketing Strategist
Buyer

Programme Structure

Courses included:

Marketing Communications
Strategic Pricing
Current Topics in Marketing

Marketing Consulting Practicum
Marketing in the Digital Age
New Product Innovation

Key information

Duration

Full-time
- 12 months

Start dates & application deadlines

Starting 2026-09-03 00:00:00
- Apply before 2026-06-03 00:00:00 , National
Starting 2027-09-03 00:00:00
- Apply before 2027-04-10 00:00:00 , International

Language

English

Duolingo English Test

125

Take A Free Practice Test!

TOEFL^® IBT

100

Schedule TOEFL®

IELTS

7.5

Prepare for Your English Test

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98 accuracy using real exam data
4.9/5 student rating

Credits

30 SCH

Delivered

On Campus

Campus Location

Madison, United States

Disciplines

Marketing Digital Marketing Marketing Management View 94 other Masters in Digital Marketing in United States

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Academic requirements

GPA

English requirements

Duolingo English Test

125

Take A Free Practice Test!

TOEFL^® IBT

100

Schedule TOEFL®

IELTS

7.5

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

Bachelor’s degree from an approved (accredited) institution is required.
International applicants are required to have the equivalent of a four-year U.S. bachelor’s degree. View the minimum degree equivalents for different countries. You may wish to have your transcript evaluated by World Education Services (WES) to ensure you meet the four-year U.S. bachelor’s degree equivalency requirements.

You can submit your application with unofficial transcripts; certified copies of transcripts from your degree institution are required once admitted.
The GMAT and GRE are optional for candidates who earned an accredited US undergraduate degree. You can apply for the test waiver by completing the waiver request form.
Candidates who are below a 3.0 GPA are strongly encouraged to take either the GMAT or GRE to show the admissions committee they have the academic ability to handle the rigors of the MBA program.

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

53090 USD / year

≈ 53090 USD / year
Out-of-State

53090 USD / year

≈ 53090 USD / year
Domestic

Applies to you

In-State

29442 USD / year

≈ 29442 USD / year

Living costs

Madison

United States

1015 - 1752 USD / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Financing

Interested in financing your studies? Find a student loan that works for you.

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Funding

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

In order for us to give you accurate scholarship information, we ask that you please confirm a few details and create an account with us.

Scholarships Information

Below you will find Master's scholarship opportunities for Marketing - Brand and Marketing Management.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

On this page

About

Overview

Common career paths after the Marketing - Brand and Marketing Management program from University of Wisconsin Madison

Common job titles

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Tuition Fees

International Applies to you

Domestic

Living costs

Madison

Financing

Funding

Scholarships Information

Available Scholarships

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