Dual Degree in Business Administration and Marketing George Washington University

Overview

The Dual Degree in Business Administration and Marketing at George Washington University provides a comprehensive educational framework for students seeking to master both corporate leadership and strategic brand management. This integrated programme allows for significant credit sharing between the MBA and the Master of Science in Marketing, ensuring a rigorous yet efficient academic path.

Why Dual Degree in Business Administration and Marketing at George Washington University?

Studying at the GW School of Business offers students a unique advantage by combining the broad managerial perspective of an MBA with the specialised technical expertise of a marketing degree. The programme is designed to foster a deep understanding of global market dynamics while developing the leadership skills necessary for executive roles in diverse industries.

The institution provides a collaborative learning environment where students benefit from high-level academic resources and a curriculum that reflects the evolving needs of the modern business world. By integrating these two disciplines, the university ensures that graduates are equipped with a versatile toolkit, ranging from financial analysis to consumer behaviour and digital strategy.

One of the most distinctive features of this dual programme is the efficiency of its structure, which allows for up to 18 credits to be shared between the two degrees. This arrangement enables students to maximise their educational investment while gaining a competitive edge in the job market through a dual-specialisation approach that is highly valued by global employers.

Tuition Fee Breakdown

• International fee: USD 2616 per credit
• National fee: USD 2616 per credit
• Local fee: USD 2616 per credit

Visit the Fees and Funding section for a breakdown in your local currency.

Syllabus

The curriculum is designed to cover essential aspects of both business management and advanced marketing strategies. Modules may include:

• Business Administration
• Buyer Behavior
• Marketing Research
• Advertising and Marketing Communications Strategy
• Integrated Marketing Communication
• Digital Marketing in the Age of AI
• Strategic Brand Management

The programme ensures that all requirements for both the Master of Business Administration and the Master of Science in the Field of Marketing are fully met through a combination of core coursework and shared credits. This structure allows students to explore complex business challenges while refining their expertise in promotional tactics and market research.

Careers with Dual Degree in Business Administration and Marketing

Graduates of this dual programme are prepared for senior leadership positions that require a sophisticated understanding of both general business operations and specific marketing functions. The combination of two master's degrees opens doors to a wide range of high-level career opportunities in various sectors, including corporate management, brand consultancy, and strategic planning.

Common career paths for those completing this qualification include roles such as marketing director, business development manager, brand strategist, and chief marketing officer. The dual focus ensures that alumni possess the analytical skills to drive business growth and the creative insight to lead successful marketing campaigns in an increasingly competitive global marketplace.