Overview

The Marketing Analytics Online programme at the University of North Texas provides students with the technical and analytical skills required to thrive in modern data-driven industries. This Master of Business Administration degree focuses on interpreting complex data sets to enhance organisational decision-making and maximise return on investment.

As industries increasingly rely on data collection to understand consumer behaviour and product performance, the demand for skilled analysts continues to rise. This curriculum bridges the gap between traditional marketing strategies and advanced data science, ensuring graduates are prepared for high-growth roles in the global marketplace. The flexible online format allows working professionals to balance their studies with existing commitments.

Why Marketing Analytics Online at the University of North Texas?

The G. Brint Ryan College of Business at the University of North Texas is recognised for its commitment to excellence in business education and research. Students benefit from a curriculum that integrates organisational behaviour with cutting-edge marketing metrics, providing a holistic view of the modern business landscape.

The programme is designed for efficiency, offering an accelerated option that consists of 12 total classes. Furthermore, the university supports prospective students by offering GMAT or GRE waivers for those who meet specific academic criteria, such as a cumulative GPA of 3.0 or higher. This accessibility, combined with the institution's reputation, makes it a premier choice for aspiring marketing leaders.

Tuition Fee Breakdown

International fee: USD 27751 per year
National fee: USD 27521 per year
Local fee: USD 17801 per year

Visit the Fees and Funding section for a breakdown in your local currency.

Syllabus

Modules may include:

Marketing Metrics
Data Science
Marketing Research
Marketing Management
Organizational Behavior

Careers with Marketing Analytics Online

Graduates of this programme are well-positioned to enter a job market where market analyst roles are projected to grow significantly faster than the average for other occupations. The skills acquired during the course are applicable across all sectors that require sophisticated data interpretation and customer insight analysis.

Potential career paths include roles such as marketing analyst, data scientist, and marketing manager. By mastering the ability to translate data into actionable business strategies, alumni can pursue leadership positions in diverse industries, helping organisations understand their performance and improve their competitive standing in the market.

Programme Structure

Courses:

Accounting for Management

Business Decision Process

Financial Management

Marketing Management

Organizational Behavior and Analysis

Leveraging IT for Business

Seminar in Ethics and Social Responsibility

Administrative Strategy (last semester)

Key information

Duration

Part-time
- 12 months

Start dates & application deadlines

Starting 2027-06-03 00:00:00
- Apply before 2027-01-01 00:00:00 , International
- Apply before 2027-04-15 00:00:00 , National

Language

English

Duolingo English Test

100

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TOEFL^® IBT

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PTE Academic

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IELTS

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Credits

36 SCH

Delivered

Online

Campus Location

Denton, United States

Disciplines

Marketing Business Intelligence Master in Business Administration (MBA) View 402 other Masters in Master in Business Administration (MBA) in United States

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Academic requirements

GPA

3.5

English requirements

Duolingo English Test

100

Take A Free Practice Test!

TOEFL^® IBT

Schedule TOEFL®

PTE Academic

Schedule a PTE test!

IELTS

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

Statement of Purpose to include summary of unique events, life experiences, and qualifications that you feel distinguish your candidacy. Should not exceed 600 to 700 words (see below for MBA Music SOP).
Resume/CV
Three (3) letters/forms of recommendation either signed and on letterhead of reviewer or submitted via the recommendation form (downloadable form).

Additional uploads for International Applicants

GMAT/GRE scores: Submit directly to Toulouse Graduate School (GRE code is 6481). Testing waiver conditions provided below*
Interview (applicants to Business Management and Sport Entertainment Management Cohorts only)

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

27751 USD / year

≈ 27751 USD / year
Out-of-State

27521 USD / year

≈ 27521 USD / year
Domestic

Applies to you

In-State

17801 USD / year

≈ 17801 USD / year

Additional Details

$23,9K Estimated TX Resident Tuition & Fees

Funding

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

In order for us to give you accurate scholarship information, we ask that you please confirm a few details and create an account with us.

Scholarships Information

Below you will find Master's scholarship opportunities for Marketing Analytics Online.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

On this page

About

Overview

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Tuition Fees

International Applies to you

Domestic

Additional Details

Funding

Scholarships Information

Available Scholarships

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