M.B.A. Online

Marketing Analytics Online

University of North Texas

12 months
14445 USD/year
14215 USD/year
16163 USD/year
Tuition fee
Apply date
Start date


With a 100% online MBA in Marketing Analytics Online from University of North Texas, you can enhance your understanding of marketing metrics, data science, marketing research, along with marketing management, organizational behavior, and many related areas.



The MBA in Marketing Analytics Online at University of North Texas is designed to provide an appropriate base of knowledge for entry into the business intelligence or business analytics fields. The program is intended for those students who desire a strong, specialist degree in business analytics that incorporates a solid understanding of both the application and use of business analytics and technology that underlies and facilitates those applications. 

A MBA with a focus in Marketing Analytics supports growth and development from two perspectives. If you have an established career path, the Marketing Analytics focus provides you the opportunity to gain the broader, more general perspective necessary for promotion to leading managerial positions. If you are preparing for the business world, the combination of an undergraduate degree with an MBA focus in Marketing Analytics provides an excellent foundation for additional career opportunities. 

Programme Structure


  • Accounting for Management 
  • Business Decision Process 
  • Financial Management 
  • Marketing Management 
  • Organizational Behavior and Analysis 
  • Leveraging IT for Business 
  • Seminar in Ethics and Social Responsibility 
  • Administrative Strategy (last semester)

Key information


  • Part-time
    • 12 months

Start dates & application deadlines


36 SCH



Academic requirements

GPA admission requirements GPA

Other requirements

General requirements

  • Statement of Purpose to include summary of unique events, life experiences, and qualifications that you feel distinguish your candidacy. Should not exceed 600 to 700 words (see below for MBA Music SOP).
  • Resume/CV
  • Three (3) letters/forms of recommendation either signed and on letterhead of reviewer or submitted via the recommendation form (downloadable form). 
  • Additional uploads for International Applicants
  • GMAT/GRE scores: Submit directly to Toulouse Graduate School (GRE code is 6481). Testing waiver conditions provided below*
  • Interview (applicants to Business Management and Sport Entertainment Management Cohorts only)

Tuition Fee

To alway see correct tuition fees
  • International

    14445 USD/year
    Tuition Fee
    Based on the tuition of 14445 USD per year during 12 months.
  • National

    14215 USD/year
    Tuition Fee
    Based on the tuition of 14215 USD per year during 12 months.
  • In-State

    16163 USD/year
    Tuition Fee
    Based on the tuition of 16163 USD per year during 12 months.


Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Our partners

Marketing Analytics Online
University of North Texas


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