Studyportals
M.A. Online

Integrated Marketing Communication Online

12 months
Duration
33607 USD/year
33607 USD/year
10559 USD/year
Unknown
Tuition fee
Unknown
Apply date
Unknown
Start date

About

Learn to strategically influence public buying decisions and promote brand awareness and loyalty with the advanced knowledge, cutting-edge tools and business insights you will gain in the Master of Arts in Integrated Marketing Communication Online program from University of North Carolina Wilmington.

Overview

In an era of information overload, savvy consumers, and user-generated content, IMC addresses the shortcomings of siloed approaches to advertising, public relations, promotions, etc., and equips graduates with a strategic framework for unifying and managing all organizational communication.

With the growing need for on-demand consumer interaction, more and more organizations are seeking qualified candidates with expanded marketing communication skills. 

This Integrated Marketing Communication Online program from University of North Carolina Wilmington is ideal for recent college graduates who want to further their knowledge and expertise before entering the workforce, mid-career professionals who aspire to move up the ladder and military members with a keen interest in IMC who are transitioning into civilian life and pursuing professional growth.

The M.A. in Integrated Marketing Communication online program also features an applied learning project. This experience gives you the opportunity to participate in an IMC academic conference (for years ending with an odd number) or an applied learning, community-based project (for years ending with an even number).

Careers

As a graduate of the UNCW online IMC program, you will be prepared for evolving marketing communication roles such as: marketing manager, public relations director, social media manager, digital product manager, business strategy consultant and much more.

Programme Structure

Courses include:

  • IMC and the Strategic Mindset
  • Mixed Research Methods in IMC I
  • Critical Topics in IMC
  • Organizational Culture, Identity and Brand
  • Communication Ethics and IMC
  • Digital Storytelling and IMC

Key information

Duration

  • Part-time
    • 12 months

Start dates & application deadlines

Language

English
TOEFL admission requirements TOEFL® IBT
71

Credits

30 SCH

Delivered

Online

Academic requirements

GPA admission requirements GPA
3

English requirements

TOEFL admission requirements TOEFL® IBT
71

Student insurance

Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items, so make sure your student insurance ticks all the following:

  • Additional medical costs (i.e. dental)
  • Repatriation, if something happens to you or your family
  • Liability
  • Home contents and baggage
  • Accidents
  • Legal aid

We partnered with Aon to provide you with the best affordable student insurance, for a carefree experience away from home.

Get your student insurance now

Start from €0.53/day, free cancellation any time.

Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at University of North Carolina Wilmington and/or in United States, please visit Student Insurance Portal.

Other requirements

General requirements

  • To apply for the M.A. in Integrated Marketing Communication online, you must hold a bachelor's degree from a regionally accredited college or university.
  • Undergraduate GPA of 3.0 or higher; if your GPA is below 3.0, you must also submit GRE scores
  • If your GPA is below 3.0, you may be admitted provisionally
  • Provisional admission requires a B or better grade in your first 4 courses
  • Provisionally admitted students are encouraged to start with one class at a time
  • Three letters of recommendation submitted via the online application; at least one should be from an academic instructor
  • 500-word Statement of Purpose addressing how the M.A. in Integrated Marketing Communication can help you achieve your personal and professional goals
  • Official transcripts from all colleges/universities are required.

Tuition Fee

To alway see correct tuition fees
  • International

    33607 USD/year
    Tuition Fee
    Based on the tuition of 33607 USD for the full programme during 12 months.
  • National

    33607 USD/year
    Tuition Fee
    Based on the tuition of 33607 USD for the full programme during 12 months.
  • In-State

    10559 USD/year
    Tuition Fee
    Based on the tuition of 10559 USD for the full programme during 12 months.

Funding

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Our partners

Integrated Marketing Communication Online
-
University of North Carolina Wilmington

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