Overview

In an era of information overload, savvy consumers, and user-generated content, IMC addresses the shortcomings of siloed approaches to advertising, public relations, promotions, etc., and equips graduates with a strategic framework for unifying and managing all organizational communication.

With the growing need for on-demand consumer interaction, more and more organizations are seeking qualified candidates with expanded marketing communication skills.

This Integrated Marketing Communication Online program from University of North Carolina Wilmington is ideal for recent college graduates who want to further their knowledge and expertise before entering the workforce, mid-career professionals who aspire to move up the ladder and military members with a keen interest in IMC who are transitioning into civilian life and pursuing professional growth.

The M.A. in Integrated Marketing Communication online program also features an applied learning project. This experience gives you the opportunity to participate in an IMC academic conference (for years ending with an odd number) or an applied learning, community-based project (for years ending with an even number).

Careers

As a graduate of the UNCW online IMC program, you will be prepared for evolving marketing communication roles such as: marketing manager, public relations director, social media manager, digital product manager, business strategy consultant and much more.

Programme Structure

Courses include:

IMC and the Strategic Mindset
Mixed Research Methods in IMC I
Critical Topics in IMC
Organizational Culture, Identity and Brand
Communication Ethics and IMC
Digital Storytelling and IMC

Key information

Duration

Part-time
- 12 months

Start dates & application deadlines

Starting 2024-10-21 00:00:00
- Apply before 2024-09-21 00:00:00
Starting 2025-05-13 00:00:00
- Apply before 2025-04-13 00:00:00
Starting 2025-07-01 00:00:00
- Apply before 2025-05-25 00:00:00
Starting 2025-08-26 00:00:00
- Apply before 2025-07-27 00:00:00

Language

English

TOEFL^® IBT

Credits

30 SCH

Delivered

Online

Disciplines

Marketing Digital Media Digital Marketing View 74 other Masters in Digital Marketing in United States

Academic requirements

GPA

English requirements

TOEFL^® IBT

Other requirements

General requirements

To apply for the M.A. in Integrated Marketing Communication online, you must hold a bachelor's degree from a regionally accredited college or university.
Undergraduate GPA of 3.0 or higher; if your GPA is below 3.0, you must also submit GRE scores
If your GPA is below 3.0, you may be admitted provisionally
Provisional admission requires a B or better grade in your first 4 courses
Provisionally admitted students are encouraged to start with one class at a time
Three letters of recommendation submitted via the online application; at least one should be from an academic instructor
500-word Statement of Purpose addressing how the M.A. in Integrated Marketing Communication can help you achieve your personal and professional goals
Official transcripts from all colleges/universities are required.

Tuition Fee

To always see correct tuition fees

International

37035 USD/year

Tuition Fee

Based on the tuition of 37035 USD for the full programme during 12 months.
National

37035 USD/year

Tuition Fee

Based on the tuition of 37035 USD for the full programme during 12 months.
In-State

11742 USD/year

Tuition Fee

Based on the tuition of 11742 USD for the full programme during 12 months.

Funding

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

In order for us to give you accurate scholarship information, we ask that you please confirm a few details and create an account with us.

Scholarships Information

Below you will find Master's scholarship opportunities for Integrated Marketing Communication Online.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

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