28 days
Duration
715 USD/full
715 USD/full
Unknown
Tuition fee
Anytime
Unknown
Apply date
Unknown
Start date

About

The Marketing in a Digital World MicroMasters offered by EdX in collaboration with Curtin University - CurtinX is an online short course that will teach you how to successfully implement marketing initiatives in the digital age, including brand creation, social media marketing, marketing metrics, digital engagement, and more.

Visit the official programme website for more information

Overview

Over the next decade, marketing jobs are projected to grow faster than the average for all occupations. In this era of digital disruption, companies are increasingly focused on digital marketing, creating heightened demand for a specialised skill set.

The Marketing in a Digital World MicroMasters Program offered at Curtin University - CurtinX equips learners with the key concepts and practical skills to build a career in marketing in the digital age. Throughout the program, learners will engage in problem solving and analytical thinking, gaining expertise in:

  • Creating and sustaining a brand;
  • Marketing through digital channels, such as social media;
  • Consumption behaviour across buying contexts;
  • Marketing metrics;
  • Digital brand engagement;
  • Digital brand reputation management.

Participants in the Marketing in a Digital World MicroMasters program can build on this program certificate and take advantage of the entry pathway into Curtin University’s online Master of Marketing degree program on edX. 

What You'll Learn:

  • To manage an online brand and to optimise paid, earned and owned digital media assets for maximum impact
  • To develop hands-on skills in proactive and reactive corporate reputation management based on global public relations best practice
  • To examine brand management decisions including the strategies and tactics to build and manage brand equity
  • To understand and apply the fundamentals of consumer and buyer psychology essential to the development of any effective marketing campaign
  • To apply marketing strategies of segmentation, targeting, positioning and differentiation within an online context

Job Outlook

  • Participants in this MicroMasters program are equipping themselves for a rapidly evolving field. There is sustained demand for marketing specialists as mid-career employees seek to enhance their competitiveness in the job market.
  • According to CMO Survey, digital marketing is the leading skills gap in organisational marketing capabilities.
  • This program is designed to accelerate the careers of Marketers, Digital Marketers and Communication Professionals.
  • Specialised marketing skills are in demand among software publishers, and professionals in business support services such as Accountants, Web Designers and IT professionals.

Programme Structure

Courses include:

  • Digital Branding and Engagement
  • Reputation Management in a Digital World
  • Buyer Behaviour and Analysis
  • Strategic Brand Management
  • Online Marketing Strategies

Key information

Duration

  • Part-time
    • 28 days

Start dates & application deadlines

Language

English

Delivered

Online

Academic requirements

We are not aware of any academic requirements for this programme.

English requirements

We are not aware of any English requirements for this programme.

Tuition Fee

  • International

    715 USD/full
    Tuition Fee
    Based on the original amount of 715 USD for the full programme and a duration of 28 days.
  • National

    715 USD/full
    Tuition Fee
    Based on the original amount of 715 USD for the full programme and a duration of 28 days.

5% discount coupon: Z7LZNQ4TN3B2JTWU valid for any free course + certificate upgrade

Funding

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Getting a Student Visa

This is an online programme. You can attend from the comfort of your chair! So you don't need a student visa!

Fresh content

Updated in the last year

Check the official programme website for potential updates.

Marketing in a Digital World MicroMasters Program
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edX - online learning platform

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