
Overview
Over the next decade, marketing jobs are projected to grow faster than the average for all occupations. In this era of digital disruption, companies are increasingly focused on digital marketing, creating heightened demand for a specialised skill set.
The Marketing in a Digital World MicroMasters Program offered at Curtin University - CurtinX equips learners with the key concepts and practical skills to build a career in marketing in the digital age. Throughout the program, learners will engage in problem solving and analytical thinking, gaining expertise in:
- Creating and sustaining a brand;
- Marketing through digital channels, such as social media;
- Consumption behaviour across buying contexts;
- Marketing metrics;
- Digital brand engagement;
- Digital brand reputation management.
What You'll Learn:
- To manage an online brand and to optimise paid, earned and owned digital media assets for maximum impact
- To develop hands-on skills in proactive and reactive corporate reputation management based on global public relations best practice
- To examine brand management decisions including the strategies and tactics to build and manage brand equity
- To understand and apply the fundamentals of consumer and buyer psychology essential to the development of any effective marketing campaign
- To apply marketing strategies of segmentation, targeting, positioning and differentiation within an online context
Job Outlook
- Participants in this MicroMasters program are equipping themselves for a rapidly evolving field. There is sustained demand for marketing specialists as mid-career employees seek to enhance their competitiveness in the job market.
- According to CMO Survey, digital marketing is the leading skills gap in organisational marketing capabilities.
- This program is designed to accelerate the careers of Marketers, Digital Marketers and Communication Professionals.
- Specialised marketing skills are in demand among software publishers, and professionals in business support services such as Accountants, Web Designers and IT professionals.
Get more details
Visit programme websiteProgramme Structure
Courses include:
Digital Branding and Engagement
Reputation Management in a Digital World
Buyer Behaviour and Analysis
Strategic Brand Management
Online Marketing Strategies
Check out the full curriculum
Visit programme websiteKey information
Duration
- Part-time
- 12 months
- 7 hrs/week
Start dates & application deadlines
Language
Delivered
Disciplines
Marketing Digital Marketing View 495 other programmes in Marketing in United StatesExplore more key information
Visit programme websiteAcademic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Other requirements
General requirements
- Unfortunately, learners residing in one or more of the following countries or regions will not be able to register for this program: Iran, Cuba and the Crimea region of Ukraine.
Make sure you meet all requirements
Visit programme websiteTuition Fee
-
International
795 USD/yearTuition FeeBased on the tuition of 795 USD for the full programme during 12 months. -
National
795 USD/yearTuition FeeBased on the tuition of 795 USD for the full programme during 12 months.
Funding
In order for us to give you accurate scholarship information, we ask that you please confirm a few details and create an account with us.
Scholarships Information
Below you will find Master's scholarship opportunities for Marketing in a Digital World MicroMasters Program.
Available Scholarships
You are eligible to apply for these scholarships but a selection process will still be applied by the provider.
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