Overview

The unique Business, Concentration in Marketing Management programme at Virginia Commonwealth University emphasizes branding, digital marketing, and gaining insights into consumers and the competitive environment.

The core courses showcase marketing’s role in business and other organizations. You can also choose elective courses in marketing analytics, marketing research, service quality management, entrepreneurship, negotiation, international marketing and global supply chains to expand your skills.

Evening courses are available, and the degree can be completed on a full- or part-time basis.

Career Opportunities

Careers in the field:

Marketing executive

Creative manager

Sales director

Market research analyst

Strategic consultant

Programme Structure

Courses include:

Market Planning Project

Marketing Management

Influencing Consumer Behavior

Digital Marketing

Brand Strategy

International Marketing

Key information

Duration

Full-time
- 12 months

Start dates & application deadlines

Starting 2026-08-18 00:00:00
- Apply before 2026-07-01 00:00:00
Starting 2027-01-12 00:00:00
- Apply before 2026-11-01 00:00:00

Language

English

Duolingo English Test

120

Take A Free Practice Test!

TOEFL^® IBT

100

Schedule TOEFL®

PTE Academic

Schedule a PTE test!

IELTS

6.5

Prepare for Your English Test

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4.9/5 student rating

Credits

30 SCH

Delivered

On Campus

Campus Location

Richmond, United States

Disciplines

Business Administration Marketing Management View 24 other Masters in Marketing Management in United States

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Academic requirements

GPA

GRE^®

Required

GMAT

Required

English requirements

Duolingo English Test

120

Take A Free Practice Test!

TOEFL^® IBT

100

Schedule TOEFL®

PTE Academic

Schedule a PTE test!

IELTS

6.5

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

For admission to graduate study at VCU, the Graduate School requires an undergraduate GPA of 3.0. or better, however, an individual department may waive this requirement as identified through a holistic review of an application.

Letters of recommendation from instructors or professional references in the applicant’s intended field of study may be required.

Statement of intent.

Applicants must submit an up-to-date resume.

All non-native English-speaking applicants must provide evidence of English language proficiency

Virginia Commonwealth University requires international students to meet specific health insurance standards. For complete information, please consult a university representative.

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

19950 USD / year

≈ 19950 USD / year
Out-of-State

19950 USD / year

≈ 19950 USD / year
Domestic

Applies to you

In-State

18724 USD / year

≈ 18724 USD / year

Additional Details

Yearly Tuition Fee for In-State Residents: $18,724 USD.

Living costs

Richmond

United States

1071 - 1750 USD / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Financing

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Funding

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

In order for us to give you accurate scholarship information, we ask that you please confirm a few details and create an account with us.

Scholarships Information

Below you will find Master's scholarship opportunities for Business, Concentration in Marketing Management.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

On this page

About

Overview

Career Opportunities

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Tuition Fees

International Applies to you

Domestic

Additional Details

Living costs

Richmond

Financing

Funding

Scholarships Information

Available Scholarships

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