12 months
Duration
14600 EUR/year
2143 EUR/year
Unknown
Tuition fee
Passed
Unknown
Apply date
Unknown
Start date

About

The Master’s program in Marketing Management offered at Tilburg University is an academic, specialized program oriented towards the practice of a marketing manager. Specialized courses provide a detailed and state of the art view on the four Ps of marketing: price, promotion, place, and product, both in an offline and online context.

Visit the official programme website for more information

Overview

The Marketing Management offered at Tilburg University is a specialized program oriented towards the practice of a marketing manager, providing a detailed view on the 4 P’s of marketing: price, promotion, place, and product - both in an offline and online context. Perspectives are drawn from economics, strategy, and economic psychology to examine the key tasks of every marketing manager: obtaining knowledge of market segmentation, gaining insights into consumer decision-making, and using marketing instruments.

Program and courses

Marketing Management provides an excellent toolbox to analyze and interpret consumer and business markets.

  • Outstanding track record of students and staff. The Best Thesis Award at the Dutch Marketing Awards 2016 ánd 2017 has been won by a Marketing Management student. Multiple teachers have won innovation- and best teaching awards.
  • Strong links with business practice. Business challenges, company guest lectures, and real-life cases ensure a strong link between marketing theory and practice. You acquire the latest ideas from academic research along with insights, techniques, tools and procedures that are used in commercial practice.
  • Opportunity to pursue a dual degree in collaboration with one of our foreign partner universities.

Career prospects

With your broad theoretical knowledge and relevant practical skills, you can expect to be in a highly competitive position when it comes to getting the marketing job you want. You will be able to choose from a diverse range of positions, such as product/brand manager, online marketer, or sales manager.

Graduates work or start for example as:

  • Marketing Trainee at L'Oréal
  • Management Trainee at KLM Royal Dutch Airlines
  • Brand Manager at Perfetti van Melle
  • Category Manager at Anheuser-Busch InBev

Programme Structure

Courses include:

  • Brand Management
  • Marketing Channel Management
  • Marketing Communication
  • Strategic Marketing Management
  • Introduction to Research in Marketing

Key information

Duration

  • Full-time
    • 12 months

Start dates & application deadlines

Language

English

Credits

60 ECTS

Delivered

On Campus

Academic requirements

GMAT admission requirements GMAT The Graduate Management Admission Test (GMAT) is a test intended to assess certain analytical, writing, quantitative, verbal, and reading skills in written English for use in admission to a graduate management program, such as an MBA. GMAT contains 4 sections - Analytical Writing Assessment, Integrated Reasoning, Quantitative and Verbal. The score has a range from 200 - 800.
550

English requirements

TOEFL admission requirements TOEFL® IBT The TOEFL iBT® is given online through the internet at designated testing site. The test measures your English-language abilities in an academic setting. The score refers to the total score of 4 subjects (writing, listening, speaking, and reading), each subject has a range of 0 - 30.
90
IELTS admission requirements IELTS The International English Language Test System (IELTS) tests your English-language proficiency on a scale of 1 – 9. The score refers to the combined average score of 4 subjects (writing, listening, speaking, and reading).
6.5

Other requirements

General requirements

You must have a solid academic basis in the following areas in order to qualify for the Master's in Marketing Management program:

  • Economics 
  • Management 
  • Finance or Accounting 
  • Mathematics and Statistics 
  • Marketing and more specifically the courses Marketing and Consumer Behavior
  • Academic training - Academic training means courses / experience in research skills and an academic way of working. E.g. if you have written a thesis or have done a research project this will count as academic training.
  • It is compulsory for this program to submit your GMAT score.

Tuition Fee

  • International

    14600 EUR/year
    Tuition Fee
    Based on the original amount of 14600 EUR for the full programme and a duration of 12 months.
  • EU/EEA

    2143 EUR/year
    Tuition Fee
    Based on the original amount of 2143 EUR for the full programme and a duration of 12 months.

Funding

Partner Scholarships Tilburg School of Economics and Management (TiSEM)
  • Tuition fee waiver (25%) for non-EU students of non-EU partner universities of the Tilburg School of Economics and Management.

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Due for update

Updated over a year ago

Check the official programme website for potential updates.

Our partners

Marketing Management
-
Tilburg University

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