Tilburg University Tilburg , Netherlands 
Overview
The Marketing Management offered at Tilburg University is a specialized program oriented towards the practice of a marketing manager, providing a detailed view on the 4 P’s of marketing: price, promotion, place, and product - both in an offline and online context. Perspectives are drawn from economics, strategy, and economic psychology to examine the key tasks of every marketing manager: obtaining knowledge of market segmentation, gaining insights into consumer decision-making, and using marketing instruments.
Program and courses
Marketing Management provides an excellent toolbox to analyze and interpret consumer and business markets.
- Outstanding track record of students and staff. The Best Thesis Award at the Dutch Marketing Awards 2016 ánd 2017 has been won by a Marketing Management student. Multiple teachers have won innovation- and best teaching awards.
- Strong links with business practice. Business challenges, company guest lectures, and real-life cases ensure a strong link between marketing theory and practice. You acquire the latest ideas from academic research along with insights, techniques, tools and procedures that are used in commercial practice.
- Opportunity to pursue a dual degree in collaboration with one of our foreign partner universities.
Career prospects
With your broad theoretical knowledge and relevant practical skills, you can expect to be in a highly competitive position when it comes to getting the marketing job you want. You will be able to choose from a diverse range of positions, such as product/brand manager, online marketer, or sales manager.
Graduates work or start for example as:
- Marketing Trainee at L'Oréal
- Management Trainee at KLM Royal Dutch Airlines
- Brand Manager at Perfetti van Melle
- Category Manager at Anheuser-Busch InBev
Programme Structure
Courses include:
- Brand Management
- Marketing Channel Management
- Marketing Communication
- Strategic Marketing Management
- Introduction to Research in Marketing
Key information
Duration
- Full-time
- 12 months
Start dates & application deadlines
- Starting
- Apply before , International
- Apply before , EEA/EU
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- Starting
- Apply before
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Language
English
IELTS or TOEFL needed
Credits
60 ECTS
Delivered
On Campus
More information
Go to the programme websiteDisciplines
Marketing Management, Organisation & Leadership Digital Communication Digital Marketing View 7 other Masters in Digital Marketing in NetherlandsAcademic requirements
GPA Your GPA, or Grade Point Average, is a number that indicates how well or how high you scored in your courses on average. Usually a GPA scales between 1.0 and 4.0, however different countries and universities can have different grading systems. —
GRE® The GRE® General Test is a widely administered admissions test that measures the skills needed in today's graduate and business school programs worldwide. It contains three sections - Verbal Reasoning, Quantitative Reasoning, and Analytical Writing. Three scores are reported: a Verbal Reasoning score on a 130 - 170 score scale in one-point increments, a Quantitative Reasoning score on a 130 - 170 score scale in one-point increments, and an Analytical Writing score on a 0 - 6 score scale in half-point increments. —
GMAT The Graduate Management Admission Test (GMAT) is a test intended to assess certain analytical, writing, quantitative, verbal, and reading skills in written English for use in admission to a graduate management program, such as an MBA. GMAT contains 4 sections - Analytical Writing Assessment, Integrated Reasoning, Quantitative and Verbal. The score has a range from 200 - 800. 550 (required)
English requirements
IELTS The International English Language Test System (IELTS) tests your English-language proficiency on a scale of 1 – 9. The score refers to the combined average score of 4 subjects (writing, listening, speaking, and reading). 6.5 (required)
TOEFL® IBT The TOEFL iBT® is given online through the internet at desiganated testing site. The test measures your English-language abilities in an academic setting. The score refers to the total score of 4 subjects (writing, listening, speaking, and reading), each subject has a range of 0 - 30. 90 (required)
PTE Academic PTE Academic (Pearson Test of English Academic) is a language test that enables students to demonstrate their writing, listening, speaking, and reading skills when applying to study in English. The score refers to a total score which ranges between 10 and 90. —
Other requirements
General requirements
You must have a solid academic basis in the following areas in order to qualify for the Master's in Marketing Management program:
- Economics
- Management
- Finance or Accounting
- Mathematics and Statistics
- Marketing and more specifically the courses Marketing and Consumer Behavior
- Academic training - Academic training means courses / experience in research skills and an academic way of working. E.g. if you have written a thesis or have done a research project this will count as academic training.
- It is compulsory for this program to submit your GMAT score.
Tuition Fee
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International
14600 EUR/yearTuition FeeBased on the original amount of 14600 EUR for the full programme and a duration of 12 months. -
EU/EEA
2143 EUR/yearTuition FeeBased on the original amount of 2143 EUR for the full programme and a duration of 12 months.
Funding
Partner Scholarships Tilburg School of Economics and Management (TiSEM)- Tuition fee waiver (25%) for non-EU students of non-EU partner universities of the Tilburg School of Economics and Management.
Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.
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