Marketing Management

Overview

The Marketing Management offered at Tilburg University is a specialized program oriented towards the practice of a marketing manager, providing a detailed view on the 4 P’s of marketing: price, promotion, place, and product - both in an offline and online context. Perspectives are drawn from economics, strategy, and economic psychology to examine the key tasks of every marketing manager: obtaining knowledge of market segmentation, gaining insights into consumer decision-making, and using marketing instruments.

Program and courses

Marketing Management provides an excellent toolbox to analyze and interpret consumer and business markets.

• Outstanding track record of students and staff. The Best Thesis Award at the Dutch Marketing Awards 2016 ánd 2017 has been won by a Marketing Management student. Multiple teachers have won innovation- and best teaching awards.

• Strong links with business practice. Business challenges, company guest lectures, and real-life cases ensure a strong link between marketing theory and practice. You acquire the latest ideas from academic research along with insights, techniques, tools and procedures that are used in commercial practice.

• Opportunity to pursue a dual degree in collaboration with one of our foreign partner universities.

Career prospects

With your broad theoretical knowledge and relevant practical skills, you can expect to be in a highly competitive position when it comes to getting the marketing job you want. You will be able to choose from a diverse range of positions, such as product/brand manager, online marketer, or sales manager.

Graduates work or start for example as:

• Marketing Trainee at L'Oréal

• Management Trainee at KLM Royal Dutch Airlines

• Brand Manager at Perfetti van Melle

• Category Manager at Anheuser-Busch InBev