Overview
Key facts
Simon’s economic and data-driven approach will help you discover how the power of information can take the guesswork out of marketing. Our expert faculty and rigorous curriculum will train you to understand, interpret, and communicate big data, so you’ll be prepared for a career in marketing, marketing research, pricing, business analytics and analysis, or sales management.
The Marketing Analytics program of University of Rochester can be completed through an accelerated non-internship track or expanded to include the option to complete an internship. Students choosing to extend their program through the internship track will be eligible to seek an internship, but are not guaranteed placement.
In addition, this STEM-designated program qualifies eligible graduates on student visas for an optional practical training (OPT) extension, allowing them to remain in the country for an additional 24 months. The STEM designation is also an indication of the quality and rigor of the program, which are factors of significant importance to students and recruiters alike.
Career Paths
Marketing knowledge and skills have become a necessity in today’s increasingly competitive global business environment. Regardless of the kind of business, success depends on satisfying the customer better than the competition. The MS in Marketing Analytics at Simon Business School prepares you for these challenges. You may work in:
Market Research:
- Account executive
- Assistant market analyst
- Assistant product analyst
- Data analyst
- Market research associate
- Marketing analyst
- Project manager
Sales Analytics:
- Account manager
- Technical sales
- Trade sales
Programme Structure
Courses include:
- Economics and Marketing Strategy
- Business Analytics
- Predictive and Causal Analytics in R
- Analytics Design and Applications
- Pricing Policies
- Predictive Analytics with Python
Key information
Duration
- Full-time
- 12 months
Start dates & application deadlines
- Starting
- Apply before
-
Language
Credits
Delivered
Campus Location
- Rochester, United States
Disciplines
Economics Marketing Econometrics View 402 other Masters in Economics in United StatesWhat students do after studying
Academic requirements
English requirements
We are not aware of any English requirements for this programme.
Other requirements
General requirements
- Online application form
- Current résumé and work history
- One required essay (250-500 word limit)
- Applicant interesting fact (25 word limit)
- School-issued official transcripts, scanned and uploaded for each college attended
- Test-taker results for GMAT or GRE (including Analytical Writing Assessment), scanned and uploaded
- Contact information for two references who can provide a professional recommendation, if contacted
- $90 application fee
- Test-taker results for TOEFL or IELTS, scanned and uploaded
- InitialView interview and writing sample (optional)
Tuition Fees
-
International Applies to you
Applies to youNon-residents65000 USD / year≈ 65000 USD / year - Out-of-State65000 USD / year≈ 65000 USD / year
-
Domestic
Applies to youIn-State65000 USD / year≈ 65000 USD / year
Living costs
Rochester
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.
Financing
Interested in financing your studies? Find a student loan that works for you.
Get the funding you need to study in the U.S. or Canada - with a process that's fast, simple, and built for international students.
- Flexible loans from US$2,001 to US$100,000
- Fixed interest rates -- no inflation surprises
- No upfront fees or prepayment penalties
- Accepted at 500+ universities across the U.S. & Canada
- 100% online application -- instant conditional offer
- Free visa & career support through our Path2Success program
Funding
In order for us to give you accurate scholarship information, we ask that you please confirm a few details and create an account with us.
Scholarships Information
Below you will find Master's scholarship opportunities for Marketing Analytics.
Available Scholarships
You are eligible to apply for these scholarships but a selection process will still be applied by the provider.
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