Overview

Key facts

Simon’s economic and data-driven approach will help you discover how the power of information can take the guesswork out of marketing. Our expert faculty and rigorous curriculum will train you to understand, interpret, and communicate big data, so you’ll be prepared for a career in marketing, marketing research, pricing, business analytics and analysis, or sales management.

The Marketing Analytics program of University of Rochester can be completed through an accelerated non-internship track or expanded to include the option to complete an internship. Students choosing to extend their program through the internship track will be eligible to seek an internship, but are not guaranteed placement.

In addition, this STEM-designated program qualifies eligible graduates on student visas for an optional practical training (OPT) extension, allowing them to remain in the country for an additional 24 months. The STEM designation is also an indication of the quality and rigor of the program, which are factors of significant importance to students and recruiters alike.

Career Paths

Marketing knowledge and skills have become a necessity in today’s increasingly competitive global business environment. Regardless of the kind of business, success depends on satisfying the customer better than the competition. The MS in Marketing Analytics at Simon Business School prepares you for these challenges. You may work in:

Market Research:

Account executive

Assistant market analyst

Assistant product analyst

Data analyst

Market research associate

Marketing analyst

Project manager

Sales Analytics:

Account manager

Technical sales

Trade sales

Programme Structure

Courses include:

Economics and Marketing Strategy

Business Analytics

Predictive and Causal Analytics in R

Analytics Design and Applications

Pricing Policies
Predictive Analytics with Python

Key information

Duration

Full-time
- 12 months

Start dates & application deadlines

Starting 2026-08-25 00:00:00
- Apply before 2026-05-01 00:00:00

Language

English

Credits

30 SCH

Delivered

On Campus

Campus Location

Rochester, United States

Disciplines

Economics Marketing Econometrics View 402 other Masters in Economics in United States

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Academic requirements

GRE^®

Required

GMAT

Required

English requirements

We are not aware of any English requirements for this programme.

Other requirements

General requirements

Online application form

Current résumé and work history

One required essay (250-500 word limit)

Applicant interesting fact (25 word limit)

School-issued official transcripts, scanned and uploaded for each college attended

Test-taker results for GMAT or GRE (including Analytical Writing Assessment), scanned and uploaded

Contact information for two references who can provide a professional recommendation, if contacted

$90 application fee

Test-taker results for TOEFL or IELTS, scanned and uploaded

InitialView interview and writing sample (optional)

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

65000 USD / year

≈ 65000 USD / year
Out-of-State

65000 USD / year

≈ 65000 USD / year
Domestic

Applies to you

In-State

65000 USD / year

≈ 65000 USD / year

Living costs

Rochester

United States

925 - 1350 USD / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Financing

Interested in financing your studies? Find a student loan that works for you.

MPOWER Financing No cosigner. No collateral. No hidden fees.

Check your Eligibility

Get the funding you need to study in the U.S. or Canada - with a process that's fast, simple, and built for international students.

Flexible loans from US$2,001 to US$100,000
Fixed interest rates -- no inflation surprises
No upfront fees or prepayment penalties
Accepted at 500+ universities across the U.S. & Canada
100% online application -- instant conditional offer
Free visa & career support through our Path2Success program

Funding

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

In order for us to give you accurate scholarship information, we ask that you please confirm a few details and create an account with us.

Scholarships Information

Below you will find Master's scholarship opportunities for Marketing Analytics.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

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