Overview

The Luxury Marketing programme at New York University is designed for ambitious professionals seeking to master the complexities of the high-end goods and services sector. By combining rigorous academic theory with practical industry insights, the curriculum prepares students to manage prestigious brands in a competitive global marketplace. This specialisation addresses the specific demands of affluent target markets and the critical importance of maintaining brand equity.

Why Luxury Marketing at New York University?

Studying at this institution provides unparalleled access to the heart of the global luxury industry. The programme leverages its location and institutional reputation to offer students a deep understanding of the relationship between heritage and innovation. Students benefit from a curriculum that explores the critical role of brand image and the sophisticated nature of luxury distribution systems, ensuring they are equipped to handle the unique challenges of this niche market.

Tuition Fee Breakdown

International fee: USD 88876 per year
National fee: USD 88876 per year
Local fee: USD 88876 per year

Visit the Fees and Funding section for a breakdown in your local currency.

Syllabus

The curriculum focuses on the strategic and creative aspects of the luxury industry. Modules may include:

Luxury Marketing
Marketing Planning and Strategy
Brand Strategy
Innovation and Design
NextGen Fashion
Doing Business in Italy: Luxury, Retail and Branding

Careers with Luxury Marketing

Graduates are prepared for leadership roles within the international luxury and retail sectors. The programme equips students with the expertise required for various professional paths, focusing on the management and strategic growth of premium brands. Potential career destinations and functional areas include:

Brand Management
Strategic Planning
Market Research
Supply Chain Management
Luxury Retail Management
Marketing Consultancy

The skills acquired during the course allow graduates to transition into high-level positions where they can influence the direction of global luxury houses and emerging designer labels alike.

Programme Structure

Courses include:

Luxury Marketing

Retail Strategy

Marketing Planning and Strategy

Brand Strategy

Innovation and Design

The Fashion Industry: Creativity and Business

Doing Business in Italy: Luxury, Retail and Branding

Key information

Duration

Full-time
- 24 months

Start dates & application deadlines

Starting 2027-09-03 00:00:00
- Apply before 2027-04-18 00:00:00

Language

English

Duolingo English Test

125

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TOEFL^® IBT

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PTE Academic

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IELTS

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Credits

60 SCH

Delivered

On Campus

Campus Location

New York City, United States
New York City, United States

Disciplines

Marketing Fashion, Textiles and Luxury Goods Master in Business Administration (MBA) View 756 other Masters in Master in Business Administration (MBA) in United States

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Academic requirements

GRE^®

Required

GMAT

Required

English requirements

Duolingo English Test

125

Take A Free Practice Test!

TOEFL^® IBT

Schedule TOEFL®

PTE Academic

Schedule a PTE test!

IELTS

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

Standardized Test Information – GMAT or GRE (and TOEFL if required);

Transcripts & Degrees;

Professional Information;

Essays;

EQ endorsements must be submitted online;

International Student Supplement.

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

88876 USD / year

≈ 88876 USD / year
Out-of-State

88876 USD / year

≈ 88876 USD / year
Domestic

Applies to you

In-State

88876 USD / year

≈ 88876 USD / year

Living costs

New York City

United States

1819 - 3968 USD / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Financing

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Funding

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

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Scholarships Information

Below you will find Master's scholarship opportunities for Luxury Marketing.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

On this page

About

Overview

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Tuition Fees

International Applies to you

Domestic

Living costs

New York City

Financing

Funding

Need help with your student visa?

Scholarships Information

Available Scholarships

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