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Luxury Marketing, M.B.A.

  • Application Deadline
  • 24 months
    Duration

Overview

This Luxury Marketing specialization from New York University allows students to develop the perspective and skills necessary to pursue careers in the luxury sector. 

Marketing luxury products and services presents a number of unique challenges, including the nature of the target market, the importance of establishing a strong relationship with customers, the critical role of brand image, and the nature of the distribution system.

Programme Structure

Courses include:

  • Luxury Marketing
  • Retail Strategy
  • Marketing Planning and Strategy
  • Brand Strategy
  • Innovation and Design
  • The Fashion Industry: Creativity and Business
  • Doing Business in Italy: Luxury, Retail and Branding

Detailed Programme Facts

  • Programme intensity Full-time
    • Full-time duration 24 months
  • Credits
    60 alternative credits
  • Languages
    • English
  • Delivery mode
    On Campus

English Language Requirements

  • Minimum required score:

    7.5

    The IELTS – or the International English Language Test System – tests your English-language abilities (writing, listening, speaking, and reading) on a scale of 1.00–9.00. The minimum IELTS score requirement refers to which Overall Band Score you received, which is your combined average score. Read more about IELTS.

    Get a free IELTS practice test
  • Minimum required score:

    100

    The TOEFL iBT ® measures your English-language abilities in an academic setting. The test has four sections (reading, listening, speaking, and writing), each with a score range of 0-30, for a total score range of 0-120. Read more about TOEFL iBT ®.

    Schedule TOEFL®

Academic Requirements

  • This programme accepts GRE® scores. However, it does not provide a recommended score range.

    Schedule GRE®

    The GRE® General Test is a widely administered admissions test that measures the skills needed in today's graduate and business school programs worldwide. The GRE® General Test contains three sections - Verbal Reasoning, Quantitative Reasoning, and Analytical Writing. Three scores are reported: a Verbal Reasoning score on a 130 - 170 score scale in one-point increments, a Quantitative Reasoning score on a 130 - 170 score scale in one-point increments, and an Analytical Writing score on a 0 - 6 score scale in half-point increments.

General Requirements

  • Standardized Test Information – GMAT or GRE (and TOEFL if required);
  • Transcripts & Degrees; 
  • Professional Information; 
  • Essays;
  • EQ endorsements must be submitted online;
  • International Student Supplement. 

Tuition Fee

  • International

    74184 USD/year
    Tuition Fee
    Based on the original amount of 74184 USD per year and a duration of 24 months.
  • National

    74184 USD/year
    Tuition Fee
    Based on the original amount of 74184 USD per year and a duration of 24 months.
We've labeled the tuition fee that applies to you because we think you are from and prefer over other currencies.

Living costs for New York City

  • 1819 - 3970 USD/month
    Living Costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Awards range from partial tuition to full tuition and fees. All applicants (domestic and international) are considered for merit-based scholarships. No additional materials are required to be considered. Scholarship decisions are made at the time of admission and are included in your official mailed admission letter. All scholarship decisions are final.

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

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