Overview

The Marketing M.Sc. at The City University of New York provides students with a sophisticated understanding of consumer behaviour and the strategic frameworks necessary for high-level commercial success. This academically rigorous programme is delivered through the Zicklin School of Business, ensuring that graduates are equipped with real-world expertise. By blending theoretical foundations with practical applications, the curriculum prepares individuals to lead in a rapidly evolving global marketplace.

Why Marketing at The City University of New York?

This programme stands out for its specialised concentrations, allowing students to tailor their education to specific career goals in Digital Marketing, International Business, Marketing Analytics, or Marketing Management. The curriculum is designed by the Allen G. Aaronson Department of Marketing and International Business, featuring a Marketing Consulting Practicum that offers hands-on experience. Furthermore, the Digital Marketing and Marketing Analytics concentrations are STEM-designated, providing eligible international students with opportunities for extended practical training in the United States.

Tuition Fee Breakdown

International fee: USD 855 per credit
National fee: USD 855 per credit
Local fee: USD 470 per credit

Visit the Fees and Funding section for a breakdown in your local currency.

Syllabus

The curriculum consists of core requirements and specialised electives. Modules may include:

Business Communication
Marketing Research
Data-Driven Marketing Management
Consumer Behavior
Marketing Consulting Practicum
Digital Marketing
Marketing Analytics
International Marketing Management
Media Planning in the Digital World

Careers with Marketing

Graduates from this programme are highly sought after by leading global organisations across diverse sectors, including media, healthcare, and finance. Alumni have secured influential roles at prestigious companies such as American Express, Pfizer, NBC Universal, and Unicef. The programme prepares students for a variety of professional pathways, including:

Marketing Manager
Product Development Manager
Marketing Analyst
SEO Analyst
Brand Sales Planner
Research Manager
Business Analyst

Programme Structure

Courses include:

Marketing Research

Consumer Behavior

Web Analytics and Intelligence

Media Planning in the Digital Age

Marketing Strategy

Emerging Markets and the International Business Environment

Key information

Duration

Full-time
- 18 months

Start dates & application deadlines

Starting 2027-08-28 00:00:00
- Apply before 2027-06-01 00:00:00

Language

English

TOEFL^® IBT

100

Schedule TOEFL®

Credits

30 SCH

Delivered

On Campus

Campus Location

New York City, United States

Disciplines

Marketing View 276 other Masters in Marketing in United States

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Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

TOEFL^® IBT

100

Schedule TOEFL®

Other requirements

General requirements

Bachelor’s degree (or foreign equivalent) in any major to be considered for admission

Online Application

GMAT or GRE

Transcripts

Applicants are required to submit an international credential evaluation from a NACES-approved agency.

Two professional recommendations

Two essays

Résumé
$75 non-refundable application fee

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

17100 USD / year

≈ 17100 USD / year
Out-of-State

17100 USD / year

≈ 17100 USD / year
Domestic

Applies to you

In-State

9400 USD / year

≈ 9400 USD / year

Living costs

New York City

United States

1819 - 3968 USD / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

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Scholarships Information

Below you will find Master's scholarship opportunities for Marketing.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

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