Overview

The Integrated Marketing Communication programme at Florida State University provides a comprehensive foundation for students aiming to excel in the evolving fields of advertising, public relations, and digital media. This curriculum is specifically designed to merge traditional marketing principles with modern communication technologies and cross-cultural strategies. Students gain the analytical and creative skills necessary to manage complex brand identities in a globalised marketplace.

Why Integrated Marketing Communication at Florida State University?

Choosing this programme means joining a community dedicated to excellence in strategic messaging and multicultural outreach. Florida State University offers a versatile learning environment where students can choose between a traditional on-campus experience or a fully online format. The school provides access to specialised research labs and centres of distinction, such as the Hispanic Marketing Center, ensuring that learners are at the forefront of industry trends and cultural insights. Furthermore, the faculty consists of seasoned professionals and researchers who provide mentorship tailored to individual career aspirations.

Tuition Fee Breakdown

International fee: USD 21129 per year
National fee: USD 21129 per year
Local fee: USD 8628 per year

Visit the Fees and Funding section for a breakdown in your local currency.

Syllabus

The curriculum is structured to provide a balance of foundational theory and practical application. Students may choose from various capstone options, including a thesis, creative project, or residency, depending on their professional goals. Modules may include:

Strategic Communication
Media Consumer Behavior
Account Planning
Research Methods
Statistical Methods in Communication Research
Hispanic Marketing Communication
Multicultural Marketing Communication
Organizational Communication Theory
Crisis Communication

Careers with Integrated Marketing Communication

Graduates are prepared for high-level roles across diverse sectors, including corporate communication, digital marketing, and public affairs. The programme equips students with the expertise required to become account planners, social media strategists, or multicultural marketing consultants. Many alumni find success in global advertising agencies, non-profit organisations, and government entities. Additionally, the rigorous academic training serves as an excellent stepping stone for those intending to pursue doctoral studies or advanced research positions in the field of communication.

Programme Structure

Courses include:

Media Consumer Behavior

Account Planning

Measurement of Listener-Viewer Attitude and Response

Computers in Communication Research

Statistical Methods in Communication Research

Key information

Duration

Full-time
- 12 months

Start dates & application deadlines

Starting 2027-01-07 00:00:00
- Apply before 2026-11-01 00:00:00
Starting 2027-05-11 00:00:00
- Apply before 2027-03-01 00:00:00
Starting 2027-08-24 00:00:00
- Apply before 2027-07-01 00:00:00

Language

English

Duolingo English Test

120

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TOEFL^® IBT

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PTE Academic

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IELTS

6.5

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Credits

33 SCH

33-36

Delivered

On Campus

Campus Location

Tallahassee, United States

Disciplines

Marketing Digital Marketing View 277 other Masters in Marketing in United States

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Academic requirements

GPA

English requirements

Duolingo English Test

120

Take A Free Practice Test!

TOEFL^® IBT

Schedule TOEFL®

PTE Academic

Schedule a PTE test!

IELTS

6.5

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

Complete and submit the University Admissions Office’s Online Application Form.

Pay a non-refundable application fee of $30. Application packets will not be reviewed until the fee has been paid.

Submit a completed Residency Affidavit. All applicants must submit this form, which is completed online.

Arrange for two copies of official transcripts to be sent from each college or university attended. These must come from the schools; student copies of unofficial transcripts are not acceptable.

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

21129 USD / year

≈ 21129 USD / year
Out-of-State

21129 USD / year

≈ 21129 USD / year
Domestic

Applies to you

In-State

8628 USD / year

≈ 8628 USD / year

Living costs

Tallahassee

United States

955 - 1345 USD / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Financing

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Funding

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

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Scholarships Information

Below you will find Master's scholarship opportunities for Integrated Marketing Communication.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

On this page

About

Overview

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Tuition Fees

International Applies to you

Domestic

Living costs

Tallahassee

Financing

Funding

Need help with your student visa?

Scholarships Information

Available Scholarships

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