Overview

During Fitchburg State University's Master of Business Administration (Marketing) online program, gain a broad-based business background with an emphasis on real-world marketing applications.

You will study forms of marketing and communication related to advertising, promotion, public relations, and publicity. Plus, deepen your knowledge of market research, analysis, communications, strategies, and more.

Student learning outcomes:

Students will be able to conduct market research for information, sampling, data collection, data analysis, interpretation, reporting; explain design implementation; and explain the qualitative methods of interviewing and focus groups
Students will be able to design business-wide continuous improvement processes for regular review of branding and business activities; evaluate the social, ethical, and economic aspects of advertising and promotion; and implement needed change
Students will be able to assess available methods for creating quantitative surveys that best identify the target audience and maximize response rates that can be analyzed and applied to marketing data to make data-driven decisions regarding the marketing mix
Students will be able to assess consumer trends and business ethics in determining their potential impact on branding image and business success in the global environment, and describe media planning, strategy, and promotional programs

Programme Structure

Courses include:

Organizational Behavior Development
Management Information Systems
Marketing Management
Corporate Finance
Accounting Practices for Managers
Strategic Management
Market Research Analysis
Marketing Strategies
Integrated Marketing Communications

Key information

Duration

Part-time
- 24 months

Start dates & application deadlines

Starting 2027-05-18 00:00:00
- Apply before 2027-04-20 00:00:00

Language

English

Duolingo English Test

105

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PTE Academic

Schedule a PTE test!

IELTS

6.5

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Credits

30 SCH

Delivered

Online

Campus Location

Fitchburg, United States

Disciplines

Business Administration Marketing View 143 other Masters in Marketing in United States

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Academic requirements

GPA

2.5

English requirements

Duolingo English Test

105

Take A Free Practice Test!

PTE Academic

Schedule a PTE test!

IELTS

6.5

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

Submit graduate application and $50 application fee
Bachelor's degree from a regionally accredited institution, with official transcripts
Overall undergraduate GPA of not less than 2.8
Official transcripts of graduate-level coursework from a regionally accredited institution (if applicable)*
Professional resume
Students with undergraduate GPAs of less than 2.8 may also be considered for admission based on their professional work experience and a letter of recommendation
No GMAT is required

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

6540 USD / year

≈ 6540 USD / year
Out-of-State

6540 USD / year

≈ 6540 USD / year
Domestic

Applies to you

In-State

6540 USD / year

≈ 6540 USD / year

Funding

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

In order for us to give you accurate scholarship information, we ask that you please confirm a few details and create an account with us.

Scholarships Information

Below you will find Master's scholarship opportunities for Business Administration (Marketing).

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

On this page

About

Overview

Student learning outcomes:

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Tuition Fees

International Applies to you

Domestic

Funding

Scholarships Information

Available Scholarships

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