Overview

The MA in Strategic Communication program at the National University fosters strategic thinking, logical analysis, and solution generation. Upon completion of the degree, graduates will have the skills to develop and implement communications initiatives using both traditional and emerging channels such as social networks, blogs, podcasts, and mobile media.

Graduates will acquire an array of intellectual, managerial, and communication skills and competencies, including: an understanding of communications opportunities; the ability to carry out analyses of organizational communications needs; the knowledge to conduct audience analysis, as well as formative and evaluative research; the training to develop, implement, and evaluate appropriate strategies and tactics to reach multiple publics; and professional-level writing and presentation skills.

At the completion of the Master of Arts in Strategic Communications, graduates will emerge with a deep understanding of the theories of communication and persuasion, an ability to lead and participate in the team development of organizational communication strategies, and the practical skills to plan, produce, and evaluate strategic communications programs and campaigns.

This degree requires that students be able to write in English at an advanced level. If writing skills need improvement, the student may be required to enroll in a writing course before continuing in the program. Applicants for whom English is a second language are encouraged to take the Accuplacer English as a Second Language Placement Test.

Program Learning Outcomes

Produce multi-public, multi-channel communication campaign planning documents.

Manage communication campaigns by producing budgets, task lists, and schedules.

Apply formative research to develop communication campaigns and messages.

Create persuasive campaigns that meet professional ethical standards.

Evaluate communication campaigns by conducting summative research.

Deliver professional communication presentations online.

Demonstrate leadership and collaborative skills by participating in group tasks and presentations as leader and team member.

Programme Structure

Courses include:

Emerging Interactive Media

Integrated Marketing Communications

Research Methods

Crisis Communications

Campaign & Program Management

Campaign & Program Evaluation

Persuasion

Legal and Ethical Issues

Key information

Duration

Full-time
- 12 months

Start dates & application deadlines

You can apply for and start this programme anytime.

More details

National University accepts and reviews applications year round, so you can begin class any month of the year.

Language

English

TOEFL^® IBT

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IELTS

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Credits

45 SCH

Delivered

On Campus, Online

Campus Location

San Diego, United States

Disciplines

Corporate Communication View 133 other Masters in Corporate Communication in United States

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Academic requirements

GPA

2.5

English requirements

TOEFL^® IBT

Schedule TOEFL®

PTE Academic

Schedule a PTE test!

IELTS

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

Applicants must hold a bachelor’s degree or higher from a regionally accredited college or university where an overall grade point average of 2.5 or better was achieved, or where a grade point average of 2.75 or higher was achieved in the last 90 quarter units.
Students with a grade point average of 2.0 to 2.49 may be admitted to the University if they have a satisfactory score on one of the following tests: GMAT, GRE, Miller Analogies Test, or an approved, standardized program-specific exam.
Students with an undergraduate grade point average of 2.0 to 2.49 may be accepted to National University on a probationary status (instead of taking the above tests).
Preliminary documentation of prior education must be presented at required interview with an admissions advisor. Unofficial transcripts are acceptable.
Complete an application for admission and enrollment agreement.
Individual degree programs may have additional admission requirements

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

16908 USD / year

≈ 16908 USD / year
Out-of-State

16908 USD / year

≈ 16908 USD / year
Domestic

Applies to you

In-State

16908 USD / year

≈ 16908 USD / year

Living costs

San Diego

United States

1400 - 2455 USD / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

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Scholarships Information

Below you will find Master's scholarship opportunities for Strategic Communication.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

On this page

About

Overview

Program Learning Outcomes

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Tuition Fees

International Applies to you

Domestic

Living costs

San Diego

Funding

Scholarships Information

Available Scholarships

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