Overview
In today's rapidly evolving business environment, marked by the proliferation of digital technologies and social media platforms, companies must swiftly adapt their marketing strategies to maintain competitiveness. And they need creative and critical thinkers with the skills, knowledge and marketing insights to support them.
Our full-time MSc in Strategic and Digital Marketing will teach you the essential marketing principles tailored for the digital age. Through a comprehensive curriculum, we aim to enhance your skill set, enabling you to excel as a marketing professional while driving real-world impact and value through your marketing activities.
Drawing upon the expertise of our esteemed marketing faculty and industry practitioners, you’ll have the opportunity to apply your knowledge in practical settings, including Live Marketing Projects. Here, you’ll collaborate with businesses to tackle challenges and devise innovative marketing solutions.
Our programme integrates foundational marketing principles with the latest technology and innovation. You’ll explore topics such as strategic marketing decisions, digital media strategies, consumer behaviours, brand communication, data analytics and societal impact.
Upon completion of the program, you’ll possess the credentials, professional knowledge and confidence to pursue diverse roles in various sectors and international contexts.
Join us in shaping the future of marketing leadership and making a tangible difference in today’s digital world.
If you have three years of relevant work experience, you may also be interested in our MBA programme..
Accreditations
- Association to Advance Collegiate Schools of Business (AACSB)
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Visit programme websiteProgramme Structure
Please refer to the course page for information on Programme structure.
Check out the full curriculum
Visit programme websiteKey information
Duration
- Full-time
- 12 months
Start dates & application deadlines
- Starting
- Apply before
-
We allocate places on a first-come, first-served basis, so we recommend you apply as early as possible. Applications normally close at the end of August.
Language
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Delivered
Campus Location
- Cardiff, United Kingdom
Disciplines
Marketing Digital Media View 337 other Masters in Marketing in United KingdomExplore more key information
Visit programme websiteWhat students do after studying
Academic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
Prepare for Your English Test
AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.
- Trusted by 300k learners
- 98 accuracy using real exam data
- 4.9/5 student rating
Other requirements
General requirements
Please refer to the course page for information on entry requirements.
Make sure you meet all requirements
Visit programme websiteTuition Fees
-
International Applies to you
Applies to youNon-residents29700 GBP / year≈ 29700 GBP / year -
Domestic Applies to you
Applies to youCitizens or residents12950 GBP / year≈ 12950 GBP / year
Additional Details
Please refer to the course page for information on tuition fees.
Living costs
Cardiff
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.
Funding
Check for any work restrictions
Visit programme website
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Scholarships Information
Below you will find Master's scholarship opportunities for Strategic and Digital Marketing.
Available Scholarships
You are eligible to apply for these scholarships but a selection process will still be applied by the provider.
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