Overview
Key Features
Developed and delivered by a globally recognized research and teaching university, the Marketing and Strategic Communications program delivered at New York University prepares you for the unprecedented changes occurring in these fields, affords invaluable networking opportunities, and provides the NYU competitive advantage that will position you for success.
Accomplished and high caliber marketing and communications professionals with eight years of experience and responsibilities at the director or VP-level and above will benefit most from this degree program. Those who seek deeper knowledge and the leadership skills to: advance to the C-Suite, transition to working for larger brands or agencies, switch from one industry specialty to another or move from the agency to the client side, will find the course content offered invaluable in helping them to reach their professional goals and objectives.
Careers
The Executive Master’s in Marketing and Strategic Communications is focused on helping experienced marketing and PR professionals to elevate their career and path towards C-Suite responsibility and leadership roles. Through a focus on the broader business context for marketing and communications, and an engagement with senior leadership topics such as turnarounds or crisis management, students are coached and supported in their advancement. For those professionals who are interested in entering a new industry, specialized courses have been developed to explore opportunities to transition into new business domains such as fashion or healthcare.
Programme Structure
Courses include:
- Developing and Driving Actionable Customer Insights
- Deciding on Where to Play and How to Win
- Harnessing Data Science to Solve Marketing and Communications Problems
- Leveraging MarTech, AdTech and CommTech to Drive Sustainable Growth
- Quantifying the Impact and Value of Marketing and Communications Programs
- Disrupting Markets through Distribution Channel Innovations
- Managing and Growing Portfolios of Products and Services
- Designing and Deploying Revenue and Pricing Strategies in a Digital Economy
- Managing Communications for Investor Pitches, Launches, Turnarounds and Crises
- Taking Calculated Risks, Negotiating and Leading Dispute Resolutions
Key information
Duration
- Part-time
- 30 months
Start dates & application deadlines
- Starting
- Apply before
-
Applications submitted after July 1 will be considered on a rolling basis depending on seat availability.
Language
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Credits
Delivered
Campus Location
- New York City, United States
Disciplines
Marketing Corporate Communication Strategic Management View 68 other Masters in Corporate Communication in United StatesWhat students do after studying
Academic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
Prepare for Your English Test
AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.
- Trusted by 300k learners
- 98 accuracy using real exam data
- 4.9/5 student rating
Other requirements
General requirements
- Online application form
- $150 application fee
- College/university transcripts
- Statement of purpose
- Two recommendations
- Resume
- Kira Talent Assessment
- International transcript evaluation
Tuition Fees
-
International Applies to you
Applies to youNon-residents53004 USD / year≈ 53004 USD / year - Out-of-State53004 USD / year≈ 53004 USD / year
-
Domestic
Applies to youIn-State53004 USD / year≈ 53004 USD / year
Funding
In order for us to give you accurate scholarship information, we ask that you please confirm a few details and create an account with us.
Scholarships Information
Below you will find Master's scholarship opportunities for Marketing and Strategic Communications.
Available Scholarships
You are eligible to apply for these scholarships but a selection process will still be applied by the provider.
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