Overview
The M.Sc. in Marketing and Strategic Communications at New York University is an elite executive qualification designed for senior professionals aiming for the C-suite. This programme integrates advanced data science with creative brand strategy to drive organisational growth and innovation. Students benefit from a curriculum that balances rigorous academic theory with high-level industry practice.
Why Marketing and Strategic Communications at New York University?
Access a global network of over 12,000 division alumni and industry-leading faculty. Participate in a mandatory five-day Immersion Week in New York to engage with top-tier C-suite executives. Benefit from a curriculum designed by expert practitioners and chief marketing officers. Experience a flexible learning structure that combines immersive in-person residencies with sophisticated online delivery. Gain real-world insights through intensive case study analysis and consulting practicums.
Tuition Fee Breakdown
- International fee: USD 53004 per year
- National fee: USD 53004 per year
- Local fee: USD 53004 per year
Visit the Fees and Funding section for a breakdown in your local currency.
Syllabus
Modules may include:
- Deciding on Where to Play and How to Win
- Harnessing Data Science to Solve Marketing and Communications Problems
- Product Portfolio Management
- Revenue Strategies
- Leveraging Tech and Data
- Communication Strategies
- Innovation Project
Careers with Marketing and Strategic Communications
Graduates are prepared for the highest levels of corporate leadership, transitioning into roles such as Chief Marketing Officer, Chief Communications Officer, and Chief Growth Officer. The programme supports career pivots across diverse sectors, including financial services, luxury goods, and technology.
Programme Structure
Courses include:
- Developing and Driving Actionable Customer Insights
- Deciding on Where to Play and How to Win
- Harnessing Data Science to Solve Marketing and Communications Problems
- Leveraging MarTech, AdTech and CommTech to Drive Sustainable Growth
- Quantifying the Impact and Value of Marketing and Communications Programs
- Disrupting Markets through Distribution Channel Innovations
- Managing and Growing Portfolios of Products and Services
- Designing and Deploying Revenue and Pricing Strategies in a Digital Economy
- Managing Communications for Investor Pitches, Launches, Turnarounds and Crises
- Taking Calculated Risks, Negotiating and Leading Dispute Resolutions
Key information
Duration
- Part-time
- 30 months
Start dates & application deadlines
- Starting
- Apply before
-
Applications submitted after July 1 will be considered on a rolling basis depending on seat availability.
Language
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- 98 accuracy using real exam data
- 4.9/5 student rating
Credits
Delivered
Campus Location
- New York City, United States
Disciplines
Marketing Corporate Communication Strategic Management View 67 other Masters in Corporate Communication in United StatesWhat students do after studying
Academic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
Prepare for Your English Test
AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.
- Trusted by 300k learners
- 98 accuracy using real exam data
- 4.9/5 student rating
Other requirements
General requirements
- Online application form
- $150 application fee
- College/university transcripts
- Statement of purpose
- Two recommendations
- Resume
- Kira Talent Assessment
- International transcript evaluation
Tuition Fees
-
International Applies to you
Applies to youNon-residents53004 USD / year≈ 53004 USD / year - Out-of-State53004 USD / year≈ 53004 USD / year
-
Domestic
Applies to youIn-State53004 USD / year≈ 53004 USD / year
Funding
In order for us to give you accurate scholarship information, we ask that you please confirm a few details and create an account with us.
Scholarships Information
Below you will find Master's scholarship opportunities for Marketing and Strategic Communications.
Available Scholarships
You are eligible to apply for these scholarships but a selection process will still be applied by the provider.
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