24 months
Duration
3000 EUR/year
3000 EUR/year
Unknown
Tuition fee
Unknown
Apply date
Unknown
Start date

About

The Master Program in Data Driven Marketing - Marketing Research and CRM from NOVA IMS, is for managers, experts and other marketing professionals, who wish to obtain and deepen their skills in Marketing Research and CRM, using the most advanced methods of collection, analysis and treatment of information.

Visit the official programme website for more information

Overview

This program is ranked as the best Master degree Program in Data Analytics in Portugal and the 4th best in Western Europe by Eduniversal, international agency that publishes an annual ranking of the best MBA and Master degree programs in the world.

The goal of the Master in Data Driven Marketing - Marketing Research and CRM from NOVA IMS is to train technical staff and managers to:

  • Plan, create, and conduct market studies or any other market research;
  • Select and apply methods of collection of marketing data;
  • Analyze, interpret, and communicate the results of market research;
  • Manage, explore, interpret and communicate marketing information that is present in information systems or from other sources of marketing information;
  • Create, implement, and manage customer relationship policies.

Who is it for?

The Master degree program in  Data Driven Marketing, with a specialization in Marketing Research and CRM, is for managers, technical staff and other marketing professionals, who wish to obtain and deepen their skills in Marketing Research and CRM, using the most advanced methods of collection, analysis and treatment of information. This program is particularly aimed at technical staff and users of Market Research, as well at professionals who are involved in Customer Relationship Management in Banking and Insurance, Telecommunications, FMCG (fast-moving consumer goods), among others.

Accreditation

This program is ranked as the best Master degree Program in Data Analytics in Portugal and the 4th best in Western Europe by Eduniversal, international agency that publishes an annual ranking of the best MBA and Master degree programs in the world.

Programme Structure

Courses included:

  • Descriptive Analytics in Marketing
  • Marketing Strategy and Innovation
  • Research Methodologies
  • Applied Multivariate Data Analysis
  • Banking and Insurance Operations
  • Brand Management
  • Business Intelligence 

Key information

Duration

  • Full-time
    • 24 months

Start dates & application deadlines

More details

January 20th to March 4th, 2021.

Language

English

Credits

120 ECTS

Delivered

On Campus

Academic requirements

We are not aware of any academic requirements for this programme.

English requirements

We are not aware of any English requirements for this programme.

Other requirements

General requirements

To enter this program, applicants must meet the following requirements:

  • Hold a bachelor’s degree in a compatible field
  • Be proficient in English (spoken and written).
  • The selection process is based on the analysis of academic and professional curriculum. The members of the Admissions’ Jury Panel may decide to hold an interview with all or some candidates – face-to-face or videoconference

Tuition Fee

  • International

    3000 EUR/year
    Tuition Fee
    Based on the original amount of 6000 EUR for the full programme and a duration of 24 months.
  • EU/EEA

    3000 EUR/year
    Tuition Fee
    Based on the original amount of 6000 EUR for the full programme and a duration of 24 months.

The tuition fee is €6.000, of which €4.100 corresponds to the curricular component (1st year) and €1.900 for the development of final work (2nd year).

Funding

  • Financial discount:
    • Students who choose to pay the tuition fee in a single payment have a 5% discount on the payable amount;
    • Students who choose to pay the tuition fee in two installments have a 2,5% discount on the payable amount.
  • NOVA IMS' Alumni ( Undergraduate, Postgraduate, Master Degree and Doctoral Programs) from a different program of the one they will attend have a 20% discount on the tuition fee, cumulative with the financial discount;
  • Companies that finance the program to 2 employees, in the same academic year, have a 10% discount on the tuition fee. This discount is not cumulative with other discounts;

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Due for update

Updated over a year ago

Check the official programme website for potential updates.

Our partners

Data Driven Marketing - Marketing Research and CRM
-
NOVA IMS

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