Data Driven Marketing - Marketing Research and CRM 

Overview

This program is ranked as the best Master degree Program in Data Analytics in Portugal and the 4th best in Western Europe by Eduniversal, international agency that publishes an annual ranking of the best MBA and Master degree programs in the world.

The goal of the Master in Data Driven Marketing - Marketing Research and CRM from NOVA IMS is to train technical staff and managers to:

• Plan, create, and conduct market studies or any other market research;

• Select and apply methods of collection of marketing data;

• Analyze, interpret, and communicate the results of market research;

• Manage, explore, interpret and communicate marketing information that is present in information systems or from other sources of marketing information;

• Create, implement, and manage customer relationship policies.

Who is it for?

The Master degree program in  Data Driven Marketing, with a specialization in Marketing Research and CRM, is for managers, technical staff and other marketing professionals, who wish to obtain and deepen their skills in Marketing Research and CRM, using the most advanced methods of collection, analysis and treatment of information. This program is particularly aimed at technical staff and users of Market Research, as well at professionals who are involved in Customer Relationship Management in Banking and Insurance, Telecommunications, FMCG (fast-moving consumer goods), among others.

Accreditation

This program is ranked as the best Master degree Program in Data Analytics in Portugal and the 4th best in Western Europe by Eduniversal, international agency that publishes an annual ranking of the best MBA and Master degree programs in the world.