11 Master's degrees in Marketing in Portugal

The Executive Master's Program in Marketing Analytics from Universidade Nova de Lisboa is designed to empower leaders to master the sector's growing digitalization, using an analytical marketing approach for high-impact strategic decision-making.

The Master Programme in Data-Driven Marketing, with the specialization in Marketing Intelligence, at Universidade Nova de Lisboa, trains technical and management staff to lead and guide the collection, organization, analysis, exploration, and dissemination of marketing information in organizations.

The Master's Degree Programme in Data-Driven Marketing from NOVA IMS at Universidade Nova de Lisboa aims to train marketing specialists and managers with analytical tools applied in Marketing, to support decision making in this area.

ISCTE - University Institute of Lisbon is well-known for offering the most highly rated, business-oriented MSc in Marketing in Portugal, with a clear international focus. Marketing at ISCTE Business School is designed for students with little or no work experience and will provide them with a highly advanced qualification, both theoretical and practical, that will boost their career prospects.

The Master's Programme in Data-Driven Marketing, with a specialization in Customer Experience, at Universidade Nova de Lisboa, is designed for senior managers, specialists and other professionals in the field of Marketing who wish to develop and deepen their skills in consumer behavior analysis, market research and the strategic use of data to enhance the customer experience.

The Master's programme in Data-Driven Marketing, with a specialization in Data Science for Marketing, at Universidade Nova de Lisboa aims to fill a gap in the postgraduate training of marketing professionals who need to gain new skills to be able to actively participate in the development and application of analytical marketing models. 

The Master Degree in Hotel Management - Sales and Marketing (Evening Classes) from Polytechnic of Porto has the main objective of providing training in hotel management so as to meet the present needs of the industry. It will do so based on applied research, which in turn will produce knowledge, solutions and applications for this area.

This Design and Marketing of Textile Products, Apparel and Accessories Master degree from University of Minho provides basic training to carry out a course of 3rd cycle (PhD) in the same scientific area, or other areas.

Management - Strategic Marketing at Catholic University of Portugal with a specialization in Strategic Marketing is crafted to accelerate your marketing career. 

This program, entirely taught in English at ISCTE - University Institute of Lisbon, aims to offer an academic specialization which fulfil the needs of the different organizations of the Art Markets. It seeks to develop students' skills of managing projects and investments, as well as of marketing, valuation and negotiation in the arts sector.

The main objective of the Master in Marketing with Double Degree from Católica Porto Business School (CPBS) is to guarantee the link between the theories and model taught and the reality of the problems in today´s marketing activities. Thus, we tend to use empirical teaching approach as much as possible, along with case studies.