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10 Master's degrees in Marketing in Portugal
Portugal offers a variety of Marketing programmes that cater to different budgets and preferences. The lower-end tuition fee for these programmes, represented by €3,500, makes it accessible for many students. The typical tuition fee, indicated by €3,750, provides a benchmark for what most students can expect to pay. On the other hand, the higher-end tuition fee, denoted by €9,800, reflects the cost for those opting for more premium programmes.
A significant 1% of programmes are considered affordable, ensuring that a wide range of students can pursue their Marketing education without financial strain. Additionally, 10% of the programmes are available online, offering flexibility for those who may not be able to attend classes in person.
Marketing is a popular field of study in Portugal, with 15% of universities offering programmes in this discipline. This widespread availability means that students have numerous options to choose from, whether they prefer a specific university or are looking for a programme that fits their schedule and learning style.

Marketing
ISCTE - University Institute of Lisbon is well-known for offering the most highly rated, business-oriented MSc in Marketing in Portugal, with a clear international focus. Marketing at ISCTE Business School is designed for students with little or no work experience and will provide them with a highly advanced qualification, both theoretical and practical, that will boost their career prospects.
Customer Experience
The Master's Programme in Data-Driven Marketing, with a specialization in Customer Experience, at Universidade Nova de Lisboa, is designed for senior managers, specialists and other professionals in the field of Marketing who wish to develop and deepen their skills in consumer behavior analysis, market research and the strategic use of data to enhance the customer experience.
Data Science for Marketing
The Master's programme in Data-Driven Marketing, with a specialization in Data Science for Marketing, at Universidade Nova de Lisboa aims to fill a gap in the postgraduate training of marketing professionals who need to gain new skills to be able to actively participate in the development and application of analytical marketing models.
Hotel Management - Sales and Marketing (Evening Classes)
The Master Degree in Hotel Management - Sales and Marketing (Evening Classes) from Polytechnic of Porto has the main objective of providing training in hotel management so as to meet the present needs of the industry. It will do so based on applied research, which in turn will produce knowledge, solutions and applications for this area.
Data-Driven Marketing
The Master's Degree Programme in Data-Driven Marketing from NOVA IMS at Universidade Nova de Lisboa aims to train marketing specialists and managers with analytical tools applied in Marketing, to support decision making in this area.
Design and Marketing of Textile Products, Apparel and Accessories
This Design and Marketing of Textile Products, Apparel and Accessories Master degree from University of Minho provides basic training to carry out a course of 3rd cycle (PhD) in the same scientific area, or other areas.
Marketing Intelligence
The Master Programme in Data-Driven Marketing, with the specialization in Marketing Intelligence, at Universidade Nova de Lisboa, trains technical and management staff to lead and guide the collection, organization, analysis, exploration, and dissemination of marketing information in organizations.
Art Markets
This program, entirely taught in English at ISCTE - University Institute of Lisbon, aims to offer an academic specialization which fulfil the needs of the different organizations of the Art Markets. It seeks to develop students' skills of managing projects and investments, as well as of marketing, valuation and negotiation in the arts sector.
Management - Strategic Marketing
There has never been a more exciting time to teach and work in marketing. This program in Management - Strategic Marketing at Catholic University of Portugal is for you if you want to always be at the forefront of value creation.
Marketing with Double Degree
The main objective of the Master in Marketing with Double Degree from Católica Porto Business School (CPBS) is to guarantee the link between the theories and model taught and the reality of the problems in today´s marketing activities. Thus, we tend to use empirical teaching approach as much as possible, along with case studies.