Overview

The Master's Degree Program in Data-Driven Marketing from Universidade Nova de Lisboa is designed to include four alternative paths (specializations).

Alternative paths

Data Science for Marketing - aimed at managers, technical staff and other professionals who wish to acquire analytical skills in the field of marketing, using the most advanced technologies and methodologies for collecting, analyzing and processing data in the scope of data science, in order to allow making data-driven based decisions.

Digital Marketing and Analytics - aimed at managers, experts and other professionals who want to obtain skills in Digital Marketing and Web Analytics, using the most advanced methodologies for collecting, analyzing and processing data to support decision-making in Web Marketing.

Marketing Intelligence - trains marketing professionals to lead and guide the collection, organization, analysis, exploration, and dissemination of marketing information in organizations. It is aimed also at Information Systems managers.

Marketing Research and CRM – aimed at marketing professionals who wish to obtain and deepen their skills in Marketing Research and CRM, using the most advanced methods of collection, analysis and treatment of information.

Accreditation

NOVA IMS' degree programs are accredited by A3ES (Portuguese Agency for Assessment and Accreditation of Higher Education).

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Programme Structure

Courses include:

Big Data for Marketing

Data Science for Marketing

Marketing Engineering & Analytics

Machine Learning in Marketing

Marketing Strategy & Innovation

Research Methodologies

Social Network Analysis

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Key information

Duration

Full-time
- 24 months

Start dates & application deadlines

Starting 2025-09-08 00:00:00
- Apply before 2025-05-15 00:00:00

More details

Applications Phase: From April 15th to May 15th, 2025.

Language

English

Credits

120 ECTS

Delivered

On Campus

Campus Location

Lisbon, Portugal

Disciplines

Marketing Digital Marketing Marketing Management View 14 other Masters in Marketing in Portugal

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Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

We are not aware of any English requirements for this programme.

Other requirements

General requirements

Hold a bachelor’s degree in a compatible field (completed by September 2024);

Be proficient in English (spoken and written).

To complete the application, the applicant must register in NOVA IMS' Applications Portal, fill the form, upload their Curriculum Vitae, choose the program and pay the application fee in the Portal.

The members of the Admissions’ Jury Panel may decide to hold an interview with all or some candidates – face-to-face or videoconference.

Student insurance

Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items, so make sure your student insurance ticks all the following:

Additional medical costs (i.e. dental)
Repatriation, if something happens to you or your family
Liability
Home contents and baggage
Accidents
Legal aid

We partnered with Aon to provide you with the best affordable student insurance, for a carefree experience away from home.

Get your student insurance now

Starting from €0.53/day, free cancellation any time.

Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at NOVA IMS and/or in Portugal, please visit Student Insurance Portal.

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Tuition Fee

To always see correct tuition fees

International

3750 EUR/year

Tuition Fee

Based on the tuition of 7500 EUR for the full programme during 24 months.
EU/EEA

3000 EUR/year

Tuition Fee

Based on the tuition of 6000 EUR for the full programme during 24 months.

Living costs for Lisbon

630 - 1123 EUR /month

Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Discounts

Financial discount: Students who choose to pay the tuition fee in two installments have a 2,5% discount on the payable amount;
NOVA IMS' Alumni (Undergraduate, Postgraduate, Master Degree and Doctoral Programs) from a different program of the one they will attend have a 20% discount on the tuition fee, cumulative with the financial discount;
Companies that finance the program to 2 employees, in the same academic year, have a 10% discount on the tuition fee. This discount is not cumulative with other discounts;
Companies that finance the program to 3 or more employees, in the same academic year, have a 20% discount on the tuition fee. This discount is not cumulative with other discounts.

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

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Scholarships Information

Below you will find Master's scholarship opportunities for Data-Driven Marketing.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

About

Overview

Alternative paths

Accreditation

Get more details

Programme Structure

Check out the full curriculum

Key information

Duration

Start dates & application deadlines

Language

Credits

Delivered

Campus Location

Disciplines

Explore more key information

What students do after studying

Academic requirements

English requirements

Other requirements

General requirements

Student insurance

Make sure you meet all requirements

Tuition Fee

International

EU/EEA

Living costs for Lisbon

Funding

Check for any work restrictions

Scholarships Information

Available Scholarships

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