Marketing Analytics Universidade Nova de Lisboa

Overview

This Executive Master's Program in Marketing Analytics from Universidade Nova de Lisboa prepares professionals to lead data-driven marketing strategies, integrating emerging technologies, artificial intelligence, and neuromarketing to differentiate their organizations in a global market.

It is aligned with current trends in digital marketing, customer insights, marketing automation, and machine learning, providing a course that combines a strong practical component, with real case studies and applied projects, and a solid theoretical framework.

Who is it for?

The Executive Master’s Degree in Marketing Analytics is designed for senior managers, technicians, and decision-makers from public and private institutions who want to understand and apply the potential of data analysis and artificial intelligence in defining, implementing, and optimizing marketing strategies.

It is also suitable for professionals who wish to update or deepen their skills in the areas of digital marketing, data science, customer insights, and digital transformation, strengthening their ability to make evidence-based decisions and lead teams in an increasingly data-driven environment.