Overview

The Master's Programme in Data-Driven Marketing, with a specialization in Costumer Experience, at Universidade Nova de Lisboa aims to train technical staff and managers to:

Analyze consumer behavior and identify opportunities to improve the customer experience;

Plan and conduct market studies and applied marketing research;

Apply analytical methods to support strategic decision-making;

Integrate UX research and CRM data into customer experience management;
Implement data-driven loyalty and relationship marketing strategies.

Who is it for?

The Master's degree program in Data-Driven Marketing, with a specialization in Customer Experience, is for senior managers, specialists and other professionals in the field of Marketing who wish to develop and deepen their skills in consumer behavior analysis, market research and the strategic use of data to enhance the customer experience.

It is particularly suited to professionals involved in Marketing Research, CRM, Customer Experience, UX Research and marketing information management, working in data-driven and insight-led decision-making environments. The program is relevant across a wide range of sectors, including Banking and Insurance, Telecommunications, Fast-Moving Consumer Goods, Retail and Services, among others, all of which face the challenge of placing the customer at the center of their strategy.

Applications phase

Applications for this program are open between March 9th and April 9th, 2026.

Accreditation

NOVA IMS' degree programs are accredited by A3ES (Portuguese Agency for Assessment and Accreditation of Higher Education).

Programme Structure

Courses included:

Consumer Behavior;
Experimental Design;
Market Research;
Descriptive Analytics in Marketing;
Predictive Analytics in Marketing;
UX Research.

Key information

Duration

Full-time
- 24 months

Start dates & application deadlines

Starting 2026-09-07 00:00:00
- Apply before 2026-04-09 00:00:00

More details

Applications for the 2026/27 academic year are open between March 9th and April 9th.

Language

English

Credits

120 ECTS

Delivered

On Campus

Campus Location

Lisbon, Portugal

Disciplines

Marketing Digital Marketing Marketing Management View 7 other Masters in Marketing Management in Portugal

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Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

We are not aware of any English requirements for this programme.

Other requirements

General requirements

To enter this program, applicants must meet the following requirements:

Hold a bachelor’s degree in a compatible field

Be proficient in English (spoken and written).

Student Insurance via Studyportals Partner

Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items like Additional medical costs, Repatriation, Liability etc. Make sure your student insurance covers your needs.

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Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at NOVA IMS and/or in Portugal, please visit Student Insurance Portal.

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

3750 EUR / year

≈ 3750 EUR / year
EU/EEA Applies to you

Applies to you

EU/EEA Nationals

3000 EUR / year

≈ 3000 EUR / year

Living costs

Lisbon

Portugal

630 - 1123 EUR / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Financial discount: Students who choose to pay the tuition fee in two installments have a 2,5% discount on the payable amount.
NOVA IMS' Alumni ( Undergraduate, Postgraduate, Master Degree and Doctoral Programs) from a different program of the one they will attend have a 20% discount on the tuition fee, cumulative with the financial discount;
Companies that finance the program to 2 employees, in the same academic year, have a 10% discount on the tuition fee. This discount is not cumulative with other discounts;

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

In order for us to give you accurate scholarship information, we ask that you please confirm a few details and create an account with us.

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Scholarships Information

Below you will find Master's scholarship opportunities for Customer Experience.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

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