• Application Deadline
  • 24 months
The Master programme in Marketing offered by ISCTE - University Institute of Lisbon is a full time, one year programme is designed for students with little or no work experience and will provide them with a highly advanced qualification, both theoretical and practical, that will boost their career prospects.


The Marketing programme at ISCTE - University Institute of Lisbon makes use of its in-depth knowledge of the main marketing fields and passes this knowledge on to its students, giving them the tools they need to make an impact. The programme also features guest speakers - well-known to the field of marketing - who are anxious to share their skills and know-how with the participants in the programme.   If you want the best possible preparation for a bright and challenging future in the business world, take a look at the MSc in Marketing of ISCTE Business School, a programme that offers the best to those who seek the best.


The MSc in Marketing has an employment rate of 100% up to 12 months after completion of Programme. The sectors most represented in the recruit of master's graduates are the Large Distribution & Retail, Retail & Services, Banking and Industry & Energy. In this range of sectors, some of the major recruiters are Jerónimo Martins, Sonae MC – Well’s, Tabaqueira – Philip Morris International, and EDP.

Programme Structure

Courses include:

  • Strategic Marketing
  • Quantitative Methods in Marketing
  • Consumer Behaviour and Marketing Research
  • Digital Marketing and Social Media
  • Branding
  • Innovation and Creativity in Marketing
  • Relationship Marketing
  • Distribution Channels
  • Marketing Communications
  • New Trends in Marketing

Detailed Programme Facts

English Language Requirements

This programme may require students to demonstrate proficiency in English.

Academic Requirements

  • Students who can demonstrate the ability and commitment to successfully manage an academically demanding, full-time programme. 
  • Highly motivated candidates with the potential to become the business leaders of tomorrow.
  • Candidates must show evidence of a completed Bachelors degree as well as proficiency in the English language.

The following documents must be uploaded into the online application form:

  • Diploma/Transcript of Records from the bachelors degree awarded by a university or institution of higher education;
  • Two Recommendation Letters
  • Motivation Letter
  • CV
  • ID card/Passport
  • Proficiency in the English language (optional);
  • The results of GMAT or GRE exam (optional)

Tuition Fee

  • International

    7000 EUR/year
    Tuition Fee
    Based on the original amount of 7000 EUR per year and a duration of 24 months.
  • EU/EEA

    5250 EUR/year
    Tuition Fee
    Based on the original amount of 5250 EUR per year and a duration of 24 months.
We've labeled the tuition fee that applies to you because we think you are from and prefer over other currencies.

2nd Year (dissertation/project) tuition fees:

  • EEA: € 1.600 per year;
  • International: € 2.800 per year;

Living costs for Lisbon

  • 630 - 1130 EUR/month
    Living Costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.


Check the programme website for information about funding options.

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

The Global Study Awards: get funded with up to £10,000 to study abroad

Together with the ISIC Association and British Council IELTS, Studyportals offers you the chance to receive up to £10000 to expand your horizon and study abroad. We want to ultimately encourage you to study abroad in order to experience and explore new countries, cultures and languages.