Overview

The Master's program in Data-Driven Marketing, with a specialization in Data Science for Marketing, at Universidade Nova de Lisboa presents an up-to-date structure that combines several areas of marketing with a transversal approach of data science to leverage them.

Key facts

This program is designed to provide excellent training, articulating key concepts and challenges for marketing decision-making in its multiple strategic, innovation and methodological strands with practical data-oriented processing (Data Science & Big Data), Artificial Intelligence (Generative AI & Machine Learning), and social network analysis and consumer behavior.

The versatility in the offer of optional curricular units also allows reinforcing theoretical and practical knowledge in several related areas such as: digital marketing, social media, e-commerce, and search engine optimization.

Formats

Working Hours Format: It is aimed at young graduates and professionals to study in full-time.

After Working Hours Format: It is particularly aimed at professionals who intend to make their studies compatible with their professional activity.

Accreditation

NOVA IMS' degree programs are accredited by A3ES (Portuguese Agency for Assessment and Accreditation of Higher Education).

Programme Structure

Courses include:

Big Data for Marketing

Data Science for Marketing

Machine Learning in Marketing

Marketing Engineering and Analytics

Marketing Strategy and Innovation

Research Methodologies

Social Network Analysis

Key information

Duration

Full-time
- 24 months

Start dates & application deadlines

Starting 2025-09-08 00:00:00
- Apply before 2025-06-18 00:00:00

More details

Applications Phase: From May 19th to June 18th, 2025.

Language

English

Credits

120 ECTS

Delivered

On Campus

Campus Location

Lisbon, Portugal

Disciplines

Marketing Data Science & Big Data Digital Marketing View 14 other Masters in Data Science & Big Data in Portugal

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Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

We are not aware of any English requirements for this programme.

Other requirements

General requirements

To enter this program, applicants must meet the following requirements:

Hold a bachelor’s degree in a compatible field;

Be proficient in English (spoken and written).

Student insurance

Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items, so make sure your student insurance ticks all the following:

Additional medical costs (i.e. dental)
Repatriation, if something happens to you or your family
Liability
Home contents and baggage
Accidents
Legal aid

We partnered with Aon to provide you with the best affordable student insurance, for a carefree experience away from home.

Get your student insurance now

Starting from €0.53/day, free cancellation any time.

Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at NOVA IMS and/or in Portugal, please visit Student Insurance Portal.

Tuition Fee

To always see correct tuition fees

International

3750 EUR/year

Tuition Fee

Based on the tuition of 7500 EUR for the full programme during 24 months.
EU/EEA

3000 EUR/year

Tuition Fee

Based on the tuition of 6000 EUR for the full programme during 24 months.

Living costs for Lisbon

630 - 1123 EUR /month

Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Financial discount: Students who choose to pay the tuition fee in two installments have a 2,5% discount on the payable amount.

NOVA IMS' Alumni (Undergraduate, Postgraduate, Master Degree and Doctoral Programs) from a different program of the one they will attend have a 20% discount on the tuition fee, cumulative with the financial discount;

Companies that finance the program to 2 employees, in the same academic year, have a 10% discount on the tuition fee. This discount is not cumulative with other discounts;

Companies that finance the program to 3 or more employees, in the same academic year, have a 20% discount on the tuition fee. This discount is not cumulative with other discounts.

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

In order for us to give you accurate scholarship information, we ask that you please confirm a few details and create an account with us.

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Scholarships Information

Below you will find Master's scholarship opportunities for Data Science for Marketing.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

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