Overview

Customers hold a great deal of influence on organizational success. Understanding their behavior and building relationships to acquire and maintain their business are steps that pay short and long-term dividends.

You’ll learn by doing as part of Franklin University ’s theory-to-practice MBA Business Administration - Marketing. You’ll exhibit your competencies by creating a marketing communication plan for a non-profit organization. You’ll begin with a strategic analysis of the organization’s existing plan as well as environmental scanning. You’ll use your findings to formulate marketing goals, objectives, strategies and tactics within the context of the organization’s business, mission and goals.

Learn from in-field experts in instructor-led online sessions

If you’re looking for the flexibility of online learning alongside personalized attention from faculty, you’ll find it at Franklin.

Online synchronous meetings provide the opportunity to ask questions, dig into assignments, work through problems, and discuss course topics with the instructor as a class.
While the interactive sessions are regularly scheduled in advance, they are optional and are recorded for students to access at a later time if they choose to. In addition to accessible faculty, who are in-field practitioners, some courses include industry experts as guest speakers.

Programme Structure

Courses include:

Digital Marketing Strategies
Marketing Communication Planning
Financial & Managerial Accounting
Human Resource Management
Strategic Management

Key information

Duration

Part-time
- 12 months

Start dates & application deadlines

You can apply for and start this programme anytime.

Language

English

TOEFL^® IBT

Schedule TOEFL®

IELTS

6.5

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Credits

36 SCH

Delivered

Online

Campus Location

Columbus, United States

Disciplines

Business Administration Marketing View 143 other Masters in Marketing in United States

Join for free or log in to access our complete career info list.

Academic requirements

GPA

2.7

English requirements

TOEFL^® IBT

Schedule TOEFL®

IELTS

6.5

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

Requirements for admission include having earned a bachelor's degree from an institution accredited by a Council for Higher Education Accreditation (CHEA)-recognized accrediting organization with a GPA of at least a 2.75 on a 4.0 scale.
Submit your online application using an email address that you check regularly.
Submit Transcripts
Demonstrate English Proficiency
Curriculum Vitae

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

24120 USD / year

≈ 24120 USD / year
Out-of-State

24120 USD / year

≈ 24120 USD / year
Domestic

Applies to you

In-State

24120 USD / year

≈ 24120 USD / year

Funding

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

In order for us to give you accurate scholarship information, we ask that you please confirm a few details and create an account with us.

Scholarships Information

Below you will find Master's scholarship opportunities for Business Administration - Marketing.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

On this page

About

Overview

Learn from in-field experts in instructor-led online sessions

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Tuition Fees

International Applies to you

Domestic

Funding

Scholarships Information

Available Scholarships

Our partners