Overview

Marketing Analytics from California State University Long Beach is designed to help students to master highly demanded advanced skills in marketing research, forecasting, social and digital marketing, and analytics.

Learning Objectives

Develop an advanced understanding of fundamental marketing functions, including product, branding, channel, integrated marketing communication, and pricing

Acquire marketing research and analytics, statistics, forecasting, and modeling skills required to tackle real world marketing challenges in the era of Big Data

Learn up-to-date, cutting-edge digital marketing and new media marketing practices through a set of digital marketing and social media courses

Demonstrate competency through the culminating experience in which students work with local businesses and industry leaders to identify marketing opportunities and develop analytical solutions

Programme Structure

Courses include:

Marketing Strategies and Analytics for New Product

Marketing Analytics and Digital Marketing

Pricing Analytics and Strategy

Social and Digital Media Marketing

Marketing Analytics

Advanced Marketing Analytics

Social and Digital Media Analytics

Key information

Duration

Full-time
- 12 months

Start dates & application deadlines

Starting 2026-08-17 00:00:00
- Apply before 2026-06-01 00:00:00 , National
Starting 2027-08-17 00:00:00
- Apply before 2027-03-15 00:00:00 , International

More details

Domestic fall: Varies by programme (no later than June 1)

Language

English

Duolingo English Test

115

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TOEFL^® IBT

Schedule TOEFL®

PTE Academic

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IELTS

6.5

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4.9/5 student rating

Credits

30 SCH

Delivered

On Campus

Campus Location

Long Beach, United States

Disciplines

Business Administration Marketing Business Intelligence View 2154 other Masters in Business Administration in United States

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Academic requirements

GPA

2.7

English requirements

Duolingo English Test

115

Take A Free Practice Test!

TOEFL^® IBT

Schedule TOEFL®

PTE Academic

Schedule a PTE test!

IELTS

6.5

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

Earn a Bachelor's degree in Marketing from an accredited university OR

Successfully complete MKTG 500 - Marketing Concepts, or the equivalent, at an AACSB-accredited school with a B or better. Newly admitted students who do meet this requirement will complete MKTG 500 during the Summer session before formal admission in the Fall semester.

Undergraduate GPA of 2.75 or greater

Resumé

Two letters of recommendation

Short Answer Essay Prompt (1 page maximum, 12PT font, double-spaced, 1-inch margins): Describe your undergraduate college experience. How have you grown or developed since then? What experiences do you hope to have during your graduate school journey?

Briefly introduce yourself and explain your educational and/or career background.

What are your career goals over the next 3-5 years?

What is your long-term dream job?

What are you doing to prepare yourself for graduate school?

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

33000 USD / year

≈ 33000 USD / year
Out-of-State

33000 USD / year

≈ 33000 USD / year
Domestic

Applies to you

In-State

20000 USD / year

≈ 20000 USD / year

Additional Details

For Part-time California Resident student tuition is approximately $24.000 and approximately $35,000 for the Part-time Non-California Residents.

Living costs

Long Beach

United States

1400 - 2000 USD / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Financing

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Funding

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

In order for us to give you accurate scholarship information, we ask that you please confirm a few details and create an account with us.

Scholarships Information

Below you will find Master's scholarship opportunities for Marketing Analytics.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

On this page

About

Overview

Learning Objectives

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Tuition Fees

International Applies to you

Domestic

Additional Details

Living costs

Long Beach

Financing

Funding

Scholarships Information

Available Scholarships

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