Overview

Marketing Analytics from California State University Long Beach is designed to help students to master highly demanded advanced skills in marketing research, forecasting, social and digital marketing, and analytics.

Learning Objectives

Develop an advanced understanding of fundamental marketing functions, including product, branding, channel, integrated marketing communication, and pricing

Acquire marketing research and analytics, statistics, forecasting, and modeling skills required to tackle real world marketing challenges in the era of Big Data

Learn up-to-date, cutting-edge digital marketing and new media marketing practices through a set of digital marketing and social media courses

Demonstrate competency through the culminating experience in which students work with local businesses and industry leaders to identify marketing opportunities and develop analytical solutions

Programme Structure

Courses include:

Marketing Strategies and Analytics for New Product
Marketing Analytics and Digital Marketing
Pricing Analytics and Strategy
Social and Digital Media Marketing
Advanced Marketing Analytics
Social and Digital Media Analytics

Key information

Duration

Full-time
- 12 months
Part-time
- 24 months

Start dates & application deadlines

Starting 2027-08-17 00:00:00
- Apply before 2027-06-01 00:00:00

More details

Varies by program (no later than June 1)

Language

English

Duolingo English Test

115

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TOEFL^® IBT

Schedule TOEFL®

PTE Academic

Schedule a PTE test!

IELTS

6.5

IELTS & PTE Test Preparation

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Credits

30 alternative credits

units

Delivered

On Campus

Campus Location

Long Beach, United States

Disciplines

Business Administration Marketing Business Intelligence View 276 other Masters in Marketing in United States

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Academic requirements

GPA

2.7

English requirements

Duolingo English Test

115

Take A Free Practice Test!

TOEFL^® IBT

Schedule TOEFL®

PTE Academic

Schedule a PTE test!

IELTS

6.5

IELTS & PTE Test Preparation

E2 Language Test Prep

Trusted by 7M+ Students

Start Studying Today

Admission to your dream university starts with a high IELTS or PTE score. Earn your target score with E2's guided test preparation.

Study on your own schedule
Live classes with current and ex-examiners
Accurate score assesment, always
E2 Score Guarantee - Get your score or your money back!

Other requirements

General requirements

Use Cal State Apply to file your application before the Application deadlines
Pay a non-refundable $70 fee
International Applicants seeking F1 visas are eligible for admission to the following programs that offer full-time enrollment
Undergraduate GPA of 2.75 or greater
Resumé
Two letters of recommendation
Short Answer Personal Statement
Video Statement of Purpose

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

33000 USD / year

≈ 33000 USD / year
Out-of-State

33000 USD / year

≈ 33000 USD / year
Domestic

Applies to you

In-State

20000 USD / year

≈ 20000 USD / year

Additional Details

For Part-time California Resident student tuition is approximately $24.000 and approximately $35,000 for the Part-time Non-California Residents.

Living costs

Long Beach

United States

1400 - 2000 USD / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Financing

Interested in financing your studies? Find a student loan that works for you.

MPOWER Financing No cosigner. No collateral. No hidden fees.

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Get the funding you need to study in the U.S. or Canada - with a process that's fast, simple, and built for international students.

Flexible loans from US$2,001 to US$100,000
Fixed interest rates -- no inflation surprises
No upfront fees or prepayment penalties
Accepted at 500+ universities across the U.S. & Canada
100% online application -- instant conditional offer
Free visa & career support through our Path2Success program

Funding

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

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Scholarships Information

Below you will find Master's scholarship opportunities for Marketing Analytics.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

Marketing Analytics

About

About

Overview

Learning Objectives

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

IELTS & PTE Test Preparation

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

IELTS & PTE Test Preparation

Other requirements

General requirements

Tuition Fees

International Applies to you

Domestic

Additional Details

Living costs

Long Beach

Financing

Funding

Need help with your student visa?

Scholarships Information

Available Scholarships

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