Online Master of Business Administration in Marketing University of North Carolina Wilmington

Overview

The Online Master of Business Administration in Marketing at the University of North Carolina Wilmington provides a rigorous academic foundation for professionals aiming to lead in the dynamic field of brand management. This programme combines core business principles with specialised marketing insights to prepare graduates for high-level decision-making roles.

Students engage with a curriculum that explores consumer behaviour, digital analytics, and global branding strategies. The coursework is designed to foster critical thinking, enabling learners to implement effective strategies within complex organisational structures while addressing both domestic and international market challenges.

The programme is delivered through the Cameron School of Business, which is recognised for its academic excellence and AACSB accreditation.

Why Online Master of Business Administration in Marketing at University of North Carolina Wilmington?

The University of North Carolina Wilmington offers a distinctive learning experience through its Cameron School of Business. The faculty consists of experienced professors with terminal degrees and practical private-sector management backgrounds, ensuring that the curriculum remains relevant to current industry needs.

A unique feature of this programme is the focus on "customer delight," a specific area of research pioneered at the university. Students gain access to the latest theoretical developments in service excellence, providing them with a competitive edge in understanding customer lifetime value and relationship marketing.

The programme is structured for maximum flexibility, featuring accelerated seven-week courses and six different start dates throughout the year. This allows working professionals to balance their studies with existing commitments while benefiting from a top-tier business education at a competitive cost.

Tuition Fee Breakdown

• International fee: USD 1258 per credit
• National fee: USD 1258 per credit
• Local fee: USD 311 per credit

Visit the Fees and Funding section for a breakdown in your local currency.

Syllabus

The curriculum consists of 36 credit hours, divided into core business requirements and specialised electives. Modules may include:

MBA Core Courses

• Business Law
• Accounting
• Information Analysis and Management
• Business Analytics
• Operations Management
• Economics
• Corporate Finance
• Marketing
• Strategic Management
• Management

Electives

• Digital Marketing Analytics
• Customer Delight and the Service Experience
• Strategic Global Marketing & Branding
• Sales Success & Contemporary Customer Interactions

Careers with Online Master of Business Administration in Marketing

Graduates are prepared for a variety of leadership roles within the marketing and business sectors. The advanced analytical and strategic skills gained during the programme are highly valued by employers across diverse industries, from global corporations to specialised agencies.

Potential career paths for those completing this degree include roles such as Marketing Manager, Brand Manager, and Product Manager. Additionally, the focus on data-driven decision-making qualifies graduates for positions as Senior Marketing Analysts, where they can lead strategic initiatives based on consumer insights.