Overview

Gain a deeper understanding of branding, advertising, communications and consumer behavior while learning how to make impactful decisions and implement branding strategies for all types of organizations in this Online Master of Business Administration in Marketing program from University of North Carolina Wilmington.

What you'll study

Specialized electives encourage you to think critically and conceptually to build and maintain successful, relevant brands. You have the opportunity to choose which marketing areas to focus on, honing the skills that meet your career goals. Become fluent in digital marketing analytics—an in-demand field—to detect patterns that lead to a deeper understanding of customers and their needs.

Broaden your horizons with a course on global marketing to learn key concepts and techniques of strategic international branding. Or you can dive into “customer delight”—research pioneered at UNCW—to become familiar with the latest findings and theoretical developments in the area of customer service.

In this 100% online, AACSB-accredited MBA in marketing program, you will also deepen your core business knowledge in operational areas such as business law, accounting, information analysis, business analysis, operations management, economics, corporate finance and strategic management. With flexible, accelerated 7-week courses and no prerequisites or foundation courses required, you can complete your MBA in as few as 12 months.

Programme Structure

Courses include:

Business Law
Accounting
Information Analysis and Management
Business Analytics
Digital Marketing Analytics
Customer Delight and the Service Experience

Key information

Duration

Part-time
- 12 months

Start dates & application deadlines

Starting 2026-07-01 00:00:00
- Apply before 2026-05-25 00:00:00
Starting 2026-08-26 00:00:00
- Apply before 2026-07-27 00:00:00
Starting 2026-10-21 00:00:00
- Apply before 2026-09-21 00:00:00
Starting 2027-05-13 00:00:00
- Apply before 2027-04-13 00:00:00

Language

English

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105

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TOEFL^® IBT

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PTE Academic

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Credits

36 SCH

Delivered

Online

Campus Location

Wilmington, United States

Disciplines

Business Administration Marketing View 143 other Masters in Marketing in United States

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Academic requirements

GPA

English requirements

Duolingo English Test

105

Take A Free Practice Test!

TOEFL^® IBT

Schedule TOEFL®

PTE Academic

Schedule a PTE test!

Other requirements

General requirements

You must hold a bachelor's degree from a regionally accredited college or university in the United States or its equivalent at a foreign institution by the first official day of classes for the semester of application.
Resume and cover letter (statement of interest) indicating how your background has prepared you for the MBA program
Two letters of recommendation
Cumulative GPA of 3.0 or better in undergraduate work. Applicants with an undergraduate GPA below 3.0 must demonstrate professional experience/advancement that shows progression since graduation and indicates how they will contribute to the program
A GMAT score above 500 or an equivalent GRE, which is waived if you have:Five or more years of managerial work experience
An undergraduate GPA of 3.2 or higher
Completed an advanced degree (graduate level or above) involving some quantitative coursework
Official transcripts from all colleges/universities are required.

Work experience

Minimum of two years of professional work experience

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

45288 USD / year

≈ 45288 USD / year
Out-of-State

45288 USD / year

≈ 45288 USD / year
Domestic

Applies to you

In-State

11196 USD / year

≈ 11196 USD / year

Funding

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

In order for us to give you accurate scholarship information, we ask that you please confirm a few details and create an account with us.

Scholarships Information

Below you will find Master's scholarship opportunities for Online Master of Business Administration in Marketing.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

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