M.Sc. On Campus

Strategic Marketing and Consulting

University of Birmingham

12 months
28000 GBP/year
16470 GBP/year
Tuition fee
Apply date
Start date


In a complex and evolving marketing world, marketing professionals with the ability to think strategically, creatively and responsibly are in high demand by organisations across the globe. This Strategic Marketing and Consulting course from University of Birmingham will help to prepare you as a marketing industry professional; customer success specialist and thought leader of the future.


Why study at Birmingham?

  • The University of Birmingham is one of the only research-led institutions to offer a specialist programme in Strategic Marketing and Consultancy. The course focuses on developing strategic decision-making and consultancy skills, unique to the postgraduate marketplace.
  • You will benefit from the Birmingham Business School Future Ready Graduate Framework, developed to prepare you for the future of work and enhance your experience and graduate attributes.
  • Birmingham Business School is part of an elite group of global business schools and holds the Triple-Crown accreditation from leading bodies AMBA, EQUIS and AACSB. The School is also a signatory of the Principles for Responsible Management Education (PRME).
  • Birmingham has been recognised as the number one university for graduates by leading employers in 2020-21.
  • You can develop your understanding of business in a practical way, by working on real-time projects with top global companies through our Future Leaders Certificate. 
  • This Strategic Marketing and Consulting course from University of Birmingham is accredited by the Chartered Institute of Marketing. You will be able to gain industry-recognised qualifications at an accelerated pace, including the CIM Certificate in Professional Marketing or the CIM Certificate in Professional Digital Marketing.


You will work with leading Business School academics and industry practitioners to develop much needed employability skills such as creativity and innovation, leadership, communication, digital competency and responsible business.

The course is designed to enhance career paths in a variety of areas, including senior marketing or consulting roles and future CMOs. These roles could be in the public, private or charity sectors where there is high demand for graduates who can conduct research, analyse information, then formulate and evaluate programmes of activity.

Top jobs in this area 

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Programme Structure

Courses include:

  • Contemporary Global Marketing and Responsibility Issues
  • Problem Solving and Strategic Marketing as Practice 
  • Strategic Marketing and Management 
  • Analytical Marketing Insights 
  • Consultancy Skills and Practice 
  • Digital and Innovative Marketing

Key information


  • Full-time
    • 12 months

Start dates & application deadlines


180 alternative credits


On Campus

Academic requirements

GPA admission requirements GPA
Upper Second Class

Other requirements

General requirements

Applicants will have an Honours degree (2:1 or higher) or postgraduate diploma or equivalent. The degree must be in marketing, business and management, or a degree with at least two marketing modules. If not, at least two years full-time relevant work experience is required.

Tuition Fee

To alway see correct tuition fees
  • International

    28000 GBP/year
    Tuition Fee
    Based on the tuition of 28000 GBP for the full programme during 12 months.
  • National

    16470 GBP/year
    Tuition Fee
    Based on the tuition of 16470 GBP for the full programme during 12 months.

Living costs for Birmingham

765 - 1134 GBP /month
Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.


Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Our partners

Strategic Marketing and Consulting
University of Birmingham


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