Overview

This STEM-designated Marketing Analytics program at Clark University blends the creative pulse of marketing with the analytical rigor of data science. You’ll explore digital marketing platforms, customer behavior, performance metrics, and decision science—while developing the skills to make data-driven recommendations that help businesses grow and make a meaningful impact.

You’ll work with real tools and real data, earning certifications in digital media marketing and Google Analytics. Your internship will give you hands-on experience and help you stand out in a competitive job market. With flexible completion options and faculty who bring industry expertise into every classroom, this program is designed for both immediate application and long-term career growth.

Careers

Clark’s MSMKA program gives you a grounded approach in the fundamentals of marketing analytics, taking you from the basics of descriptive analytics (what happened) and diagnostic analytics (why it happened), to predictive analytics (what will happen) and prescriptive analytics (how we can make it happen).

Your knowledge of the targeted consumer enables you to develop specific programs to increase sales. Through data, you can communicate effectively and productively with colleagues across disciplines and at every level of an organization, offering a range of opportunities to advance your career.

Career Pathways

Senior Director of Digital Analytics
Pricing Analyst
Marketing Analyst
Digital Marketing Specialist

Programme Structure

Courses include:

Analytics

Digital Marketing Analytics

Marketing Research

Business Intelligence

Managerial Statistics

Key information

Duration

Full-time
- 12 months

Start dates & application deadlines

Starting 2026-08-24 00:00:00
- Apply before 2026-06-02 00:00:00 , International
- Apply before 2026-08-01 00:00:00 , National
Starting 2027-01-12 00:00:00
- Apply before 2026-11-03 00:00:00 , International
- Apply before 2026-12-15 00:00:00 , National

Language

English

Duolingo English Test

120

Take A Free Practice Test!

TOEFL^® IBT

Schedule TOEFL®

PTE Academic

Schedule a PTE test!

IELTS

6.5

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Credits

10 alternative credits

Course units

Delivered

On Campus, Blended, Online

Campus Location

Worcester, United States

Disciplines

Marketing Data Analytics View 275 other Masters in Marketing in United States

Join for free or log in to access our complete career info list.

Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

Duolingo English Test

120

Take A Free Practice Test!

TOEFL^® IBT

Schedule TOEFL®

PTE Academic

Schedule a PTE test!

IELTS

6.5

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

Online application form

Application fee (nonrefundable): $75

Personal statement (refer to additional information below for details)

Letters of recommendation (refer to additional information below for details)

Résumé

All academic transcripts (refer to additional information below for details)

English Language Requirements — International applicants only (refer to additional information below for details)

Test scores and other program-specific requirements

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

55000 USD / year

≈ 55000 USD / year
Out-of-State

55000 USD / year

≈ 55000 USD / year
Domestic

Applies to you

In-State

55000 USD / year

≈ 55000 USD / year

Living costs

Worcester

United States

1100 - 1620 USD / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Financing

Interested in financing your studies? Find a student loan that works for you.

MPOWER Financing No cosigner. No collateral. No hidden fees.

Check your Eligibility

Get the funding you need to study in the U.S. or Canada - with a process that's fast, simple, and built for international students.

Flexible loans from US$2,001 to US$100,000
Fixed interest rates -- no inflation surprises
No upfront fees or prepayment penalties
Accepted at 500+ universities across the U.S. & Canada
100% online application -- instant conditional offer
Free visa & career support through our Path2Success program

Funding

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

Need help with your student visa?

Get Visa Support

Get personalized guidance from a certified VFS Global advisor and save 20% through Studyportals.

Avoid common visa mistakes and delays
Know exactly what documents you need
Get a clear checklist tailored to your situation

In order for us to give you accurate scholarship information, we ask that you please confirm a few details and create an account with us.

Scholarships Information

Below you will find Master's scholarship opportunities for Marketing Analytics.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

On this page

About

Overview

Careers

Career Pathways

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Tuition Fees

International Applies to you

Domestic

Living costs

Worcester

Financing

Funding

Need help with your student visa?

Scholarships Information

Available Scholarships

Our partners