Overview

The Master’s in Marketing Analytics and Insights at Pennsylvania State University empowers today’s marketer by helping them embrace technology and analytics tools to maximize their organization’s marketing investment.

Instead of drowning in complex and disparate marketing data, you will learn to integrate, visualize, and leverage data to generate meaningful insights in the areas of digital marketing communications, customer experience and lifecycle, and brand management. You can apply this knowledge to:

design and implement results-oriented digital marketing campaigns
maximize campaign effectiveness by determining ideal contact frequency and timing
demonstrate marketing ROI beyond intermediate marketing metrics
measure social media influence and its impact on your brand
calculate brand valuation and effectively communicate it to stakeholders
assess ecommerce trends and customer preferences
determine customer lifetime value to improve customer selection and optimal marketing research allocation

Features

Breadth of Program. The master’s degree program is comprehensive, covering a wide range of analytics-related topics, including digital marketing analytics, customer analytics, and brand analytics. You’ll be better prepared to tackle a wide range of marketing challenges.
Two Credentials, One Path. Four of the ten courses in the master’s degree satisfy the requirements for earning the Graduate Certificate in Marketing Analytics. Our integrative curriculum allows you to earn an additional credential while pursuing graduate studies. A separate application is required.
Experiential Learning. The program delivers core business knowledge through high-impact experiential learning and team-based projects focused on real-world data sets and business cases.
World Class Faculty. You will take classes from accomplished Smeal faculty—experts who research and understand best practices in the fields of marketing management, marketing analytics, and business ethics. Our professors are respected experts in their fields, renowned for their cutting-edge research and passion for teaching.

Programme Structure

Courses include:

Ethical Leadership
Marketing in a Global Environment
Marketing Analytics
Driving Business Success with Marketing Analytics
Data-Driven Customer Acquisition and Retention
Analytics for Brand Management and Customer Experience

Key information

Duration

Part-time
- 20 months

Start dates & application deadlines

Starting 2026-08-25 00:00:00
- Apply before 2026-04-25 00:00:00 , International

More details

International applicants are encouraged to submit materials at least four months before the beginning of the semester for which they are applying.

Language

English

TOEFL^® IBT

Schedule TOEFL®

IELTS

6.5

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Credits

30 SCH

Delivered

Online

Campus Location

University Park, United States

Disciplines

Marketing Digital Marketing View 61 other Masters in Digital Marketing in United States

Join for free or log in to access our complete career info list.

Academic requirements

GPA

English requirements

TOEFL^® IBT

Schedule TOEFL®

IELTS

6.5

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

For admission to the Graduate School, an applicant must hold either (1) a baccalaureate degree from a regionally accredited U.S. institution or (2) a tertiary (postsecondary) degree that is deemed comparable to a four-year bachelor's degree from a regionally accredited U.S. institution.
Official transcripts from each institution attended, regardless of the number of credits or semesters completed.
GPA and Test Scores — Baccalaureate degree with a 3.0 minimum undergraduate GPA (or equivalent).
English Proficiency
References (2)
Statement of Purpose — Describe how your professional experience and goals align with the Master’s in Marketing Analytics and Insights. Please do not exceed 500 words.
Vita or Résumé

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

46796 USD / year

≈ 46796 USD / year
Out-of-State

46796 USD / year

≈ 46796 USD / year
Domestic

Applies to you

In-State

25966 USD / year

≈ 25966 USD / year

Funding

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

In order for us to give you accurate scholarship information, we ask that you please confirm a few details and create an account with us.

Scholarships Information

Below you will find Master's scholarship opportunities for Marketing Analytics and Insights.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

On this page

About

Overview

Features

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Tuition Fees

International Applies to you

Domestic

Funding

Scholarships Information

Available Scholarships

Our partners