Overview

The Master of Business Administration - Marketing at University of California, Riverside provides students with a sophisticated understanding of modern commercial environments. This programme is designed to bridge the gap between creative strategy and analytical data processing. Candidates develop the technical skills required to lead high-level marketing initiatives in a global economy.

The curriculum is structured to offer specialised pathways that align with specific professional goals. Students can choose to focus on digital marketing, which emphasises search engine optimisation and strategy, or marketing research, which prioritises statistical outcomes and industry trends. This flexibility ensures that graduates are prepared for the evolving demands of the business sector.

Why Master of Business Administration - Marketing at University of California, Riverside?

The University of California, Riverside offers a distinctive learning environment through the A. Gary Anderson Graduate School of Management. Students benefit from access to specialised facilities such as the Behavioral Lab and the Inspire Lab, which support cutting-edge research. The programme is recognised for its focus on innovation and its strong connections to industry leaders through the Executive Fellows and Dean’s Speaker Series.

Tuition Fee Breakdown

International fee: USD 23113 per semester
National fee: USD 23113 per semester
Local fee: USD 18100 per semester

Visit the Fees and Funding section for a breakdown in your local currency.

Syllabus

To complete the marketing concentration, students typically select five specialised courses. Modules may include:

Consumer Behavior
Marketing Research
Brand Management
Entrepreneurial Marketing
Advertising Management
Pricing Strategy
Marketing Channels and Salesforce
Market Assessment
Internet Marketing

Careers with Master of Business Administration - Marketing

Graduates are prepared for diverse leadership roles within the global marketing landscape. Those following the digital pathway often secure positions in search engine optimisation, pay-per-click marketing, and digital strategy. The programme also equips students for success in marketing analytics and strategic planning roles.

For those focused on the research pathway, career opportunities include roles in market analysis, statistical consulting, and campaign optimisation. Graduates are trained to use advanced statistics to interpret consumer data and drive business growth. The skills acquired support careers in various industries, from technology firms to international advertising agencies.

Programme Structure

Courses included:

Consumer Behaviour
Marketing Research
Pricing Strategy
Marketing Channels and Salesforce
Market Assessment
Internet Marketing

Key information

Duration

Full-time
- 21 months

Start dates & application deadlines

Starting 2026-09-24 00:00:00
- Apply before 2026-08-01 00:00:00

Language

English

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Credits

80 alternative credits

Delivered

On Campus

Campus Location

Riverside, United States

Disciplines

Business Administration Marketing View 276 other Masters in Marketing in United States

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Academic requirements

GPA

English requirements

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Other requirements

General requirements

A candidate’s academic preparedness is traditionally evaluated through a their GPA, the undergraduate institution, and the quality of academic courses taken.
We have moved to a test-optional admissions policy in which test scores may help a candidate’s profile and competitiveness for scholarship funding.
Professional experience is considered advantageous but is not required for admission. We encourage recent graduates, entry-level and mid-career applicants to apply.
A candidate should demonstrate any work or internship experience acquired on their resume/CV and in their Statement of Purpose essay.

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

46226 USD / year

≈ 46226 USD / year
Out-of-State

46226 USD / year

≈ 46226 USD / year
Domestic

Applies to you

In-State

38062 USD / year

≈ 38062 USD / year

Living costs

Riverside

United States

1100 - 1600 USD / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Financing

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Funding

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

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Scholarships Information

Below you will find Master's scholarship opportunities for Master of Business Administration - Marketing.

Available Scholarships

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About

Overview

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Tuition Fees

International Applies to you

Domestic

Living costs

Riverside

Financing

Funding

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Scholarships Information

Available Scholarships

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