Overview
The Sport and Entertainment Management programme at the University of South Carolina provides a world-class education for those aspiring to lead in the global sports and live event industries. Ranked among the top postgraduate courses globally, this degree combines rigorous academic theory with extensive practical application. Students benefit from being part of the renowned David and Nicole Tepper Department of Sport and Entertainment Management.
Why Sport and Entertainment Management at the University of South Carolina?
The university offers a unique and comprehensive emphasis on venue management, covering arenas, stadiums, and amphitheaters. Students learn from a distinguished faculty of industry veterans, including former team presidents, marketers, and legal experts. The programme provides powerful networking opportunities and hands-on experience with prestigious organisations such as AEG, Live Nation, and Gamecock Athletics. Facilities like the Colonial Life Arena and Williams-Brice Stadium serve as practical learning environments for developing leadership skills.
Tuition Fee Breakdown
- International fee: USD 32628 per full
- National fee: USD 32628 per full
- Local fee: USD 32628 per full
Visit the Fees and Funding section for a breakdown in your local currency.
Syllabus
The curriculum is structured into two distinct pathways: a thesis track for research-focused students and a professional track for those seeking a comprehensive final exam. Modules may include:
- Sport and Entertainment Finance
- Sport and Entertainment Marketing
- Sport and Entertainment Accounting
- Venue Management
- Management and Leadership
- Event Operations
- Sponsorship and Partnerships
- Business Operations
- Strategic Development
Careers with Sport and Entertainment Management
Graduates are prepared for high-demand leadership roles across various sectors of the live event and sports industries. The programme equips students with the expertise required for strategic development and business operations in global organisations. Common career paths for alumni include:
- Sports Marketing Manager
- Event Operations Director
- Venue Manager
- Sponsorship and Partnerships Manager
- Talent Manager
- Sports Data Analyst
- Corporate Hospitality Manager
Alumni have secured successful positions at major organisations, including the Atlanta Falcons, Duke University, and the American Athletic Conference. The training ensures graduates can innovate and lead in professional sports franchises, collegiate athletics, and international entertainment venues.
Programme Structure
Courses include:
- Business Principles in Sport Management.
- Special Topics in Live Entertainment and Sport.
- Sport and Entertainment Event Development
- Venue Management: Principles and Practices
- Integrated Marketing Communication in Sport and Entertainment
- Social Media in Live Entertainment and Sport
Key information
Duration
- Full-time
- 12 months
Start dates & application deadlines
- Starting
- Apply before
-
Language
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Credits
Delivered
Campus Location
- Columbia, United States
Disciplines
Sports Management View 315 other Masters in Sports Management in United StatesWhat students do after studying
Academic requirements
English requirements
Prepare for Your English Test
AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.
- Trusted by 300k learners
- 98 accuracy using real exam data
- 4.9/5 student rating
Other requirements
General requirements
- Curriculum Vitae/Resume
- Official Test Scores (GRE or GMAT)
- Official Transcripts
- Statement of Career Objectives
- 2 Letters of Recommendation
Tuition Fees
-
International Applies to you
Applies to youNon-residents32628 USD / year≈ 32628 USD / year - Out-of-State32628 USD / year≈ 32628 USD / year
-
Domestic
Applies to youIn-State32628 USD / year≈ 32628 USD / year
Living costs
Columbia
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.
Financing
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Funding
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Scholarships Information
Below you will find Master's scholarship opportunities for Sport and Entertainment Management.
Available Scholarships
You are eligible to apply for these scholarships but a selection process will still be applied by the provider.
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